Nueva Ecija University of Science and Technology

Atate, Palayan City

College of Management and Business Technology

Direction: Provide pertinent information on the items below by checking the appropriate blanks
and/or supplying the answer on the blanks.

Business Name: __________________________________________________________

Store Owner : ____________________________________________________________

Contact Number: __________________________________________________________

Location: ________________________________________________________________

Legal Entity:

Sole Proprietorship

Partnership

others, please specify ________________

Age:

20 and below 41 - 45

21 - 25 46 - 50

26 - 30 51 – 55

31 – 35 56 - 60

36 - 40 61 and above

Years of Experience in Business:_________

Is this a new venture? ____Yes ____No

Amount of Monthly Gross Income:

₱50,000 and below ₱150,001-₱200,000

₱50,001-₱100,000 ₱200,001-250,000
 Nueva Ecija University of Science and Technology
Atate, Palayan City
College of Management and Business Technology

₱100,001-₱150 others, please specify__________

II. Please put a check (/) on the space provided that corresponds to your answer.

1. How much is your initial capital?

₱50,000 and below

₱50,001-₱100,000

₱100,001-₱150,000

others, please specify__________

2. How much doo you allot for the purchase of new materials?

₱10,000 and below

₱10,001-₱20,000

₱20,001-₱30,000

others, please specify__________

3. How much doo you allot for the purchase of supplies and equipment?

₱10,000 and below

₱10,001-₱30,000

₱30,001-₱50,00

others, please specify__________

4. What are the five common flavors ordered by your customer?

Green Tea Lyches

Taro Watermelon

Mango Matcha

Strawberry Thai Tea

Yakult others, please specify __________

 Nueva Ecija University of Science and Technology
Atate, Palayan City
College of Management and Business Technology

5. What preference do your customers usually give emphasis when buying?

taste

price

presentation

others, please specify__________

6. What is/are your pricing strategy/ies?

Pricing and premium

Pricing for market penetration

Economy pricing

Psychological pricing

Price skimming

Bundle pricing

others, please specify__________

7. What is/are your marketing tool/s and strategy/ies?

Social Media

Tarpaulins

Flyers

TV/Radio Advertisements

others, please specify__________

8. Do you receive complaints from customers? If no, skip the question number 9 and proceed to
question number 10.

Yes

No
 Nueva Ecija University of Science and Technology
Atate, Palayan City
College of Management and Business Technology

9. If yes, What complaints do you usually received?

Service

Product

Place

Employees

others, please specify__________

10. Have you verified increase in level of customers from the date of establishments until now?

10% and below

11% - 20%

21% - 30%

31% - 40%

41% - 50%

50% and above

11. If possible, what is your monthly profit?

₱5,000 and below

₱5,001 – ₱10,000

₱10,001 – ₱15,000

₱15,001 and above

12. How many estimated cups do your business sell a day?

50-100

101-150

151-200

201-300

others, please specify___________