Quarter 4- Module 4

define and identify relevant promotional

tools, namely, advertising, sales
promotion, personal selling, public
relations, and direct marketing to create
awareness and persuade the target
market to buy the product or patronize
the service.
Promotional Tools
Advertising is equated with marketing.
Advertising and promotions in general
are part of the marketing mix.
Promotion is the fourth and the final P
of the marketing mix, and personal
selling strategies.
Promotion

keeps the product in the

minds of the customer and
helps stimulate demand for
the product.
1.Build Awareness
people will know that your product
exits.
2. Create Interest
since people or the consumers are
already aware of the product, they can
now build curiosity regarding to the
benefits of your product and how these
products can satisfy their needs and
wants.
3. Provide Information
because of their curiosity, as the
marketer, you need to provide
important information regarding your
product.
4. Stimulate demand
those people who are convinced
to buy your product, they are now
creating demand towards your
product.
5. Reinforce the brand
make a name to your product
or branding.
These objectives will only be possible using the
different promotional tools.

Advertising
Comes from the Latin Words " Ad" for towards and " Verto"
for I turn which literally means to turn the people's attentions
to a specific thing.
Any form of paid non- personal presentation and promotion
of ideas, goods, or services through mass media such as
newspapers, magazines, television, or radio by an identified
sponsor for the purpose of inducing people to buy.
 The process of delivering a message about ideas,
goods, and services, through the media, paid by an
individual sponsor.
Constitutes the most visible communication tool in a
marketer's arsenal.
It is expensive therefore only larger companis can
afford it.
Mission
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Vision
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Values
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