Marketing and brand management

Directed readings
LINKS TO OMNI CHANNEL ARTICLES

https://www2.deloitte.com/content/dam/Deloitte/be/Documents/process-and-
operations/POV_OmniChannel_SCO_Brochure_v4.pdf

https://www2.deloitte.com/content/dam/Deloitte/se/Documents/technology/Omni-channel-
2015.pdf

https://www2.deloitte.com/content/dam/Deloitte/be/Documents/strategy/Omni-
channel_Sales_Collateral-ONLINE.pdf

Chopra, Sunil (2016) “How omni-channel can be the future of retailing”. Decision. (43) 2, June,
pp135-144 (Available via electronic library services)

https://suprimo.lib.strath.ac.uk/permalink/f/1ccb9j2/TN_cdi_proquest_journals_1801553694

Shannon Cummins James Peltier Andrea Dixon , (2016),"Omni-channel research framework in the
context of personal selling and sales management: a review and research extensions", Journal of
Research in Interactive Marketing, Vol. 10 Issue 1,. (Available via Electronic library services.

https://suprimo.lib.strath.ac.uk/permalink/f/1ccb9j2/TN_cdi_webofscience_primary_000374167500
001

Monika Hajdas, Joanna Radomska,, Susana C. Silva. (2022) “The omni-channel approach: A utopia for
companies?” Journal of Retail and Consumer Services. (65),

https://suprimo.lib.strath.ac.uk/permalink/f/1ccb9j2/TN_cdi_webofscience_primary_000788058200
006

MARKETING AND SUSTAINABILITY ARTICLES

J.C. Sanclemente-Téllez (2017) “Marketing and Corporate Social Responsibility (CSR). Moving
between broadening the concept of marketing and social factors as a marketing strategy. Spanish
Journal of Marketing - ESIC 2017; 21(S1): 4---25

https://www.sciencedirect.com/science/article/pii/S2444969517300483

Bobe, Claudia-Maria and Dragomir, Voicu Dan (2010). “The sustainability policy of FIVE leading
European retailers”. Accounting and Management Information Systems. 9.2 (June), pp268 – 283.

https://suprimo.lib.strath.ac.uk/permalink/f/1ccb9j2/TN_cdi_proquest_journals_852008903

Grayson, David (2010) “Embedding corporate responsibility and sustainability”. Journal of

Management Development. Vol. 30, No 10, pp1017-1026.

https://suprimo.lib.strath.ac.uk/permalink/f/1ccb9j2/TN_cdi_proquest_miscellaneous_912923851

Iain Davies, Caroline J. Oates, Caroline Tynan, Marylyn Carrigan, Katherine Casey, Teresa Heath,
Claudia E. Henninger, Maria Lichrou, Pierre McDonagh, Seonaidh McDonald, Sally McKechnie, Fraser
McLeay, Lisa O'Malley and Victoria Wells. (2020) “Seeking sustainable futures in marketing and
consumer research”. European Journal of Marketing. E-pub ahead of print - 23 Sep 2020.

https://suprimo.lib.strath.ac.uk/permalink/f/12er6ft/SUEPRINTS72231

Iain Andrew Davies and Sabrina Gutsche (2016) “Consumer motivations for mainstream “ethical”
consumption”. European Journal of Marketing Vol. 50 No. 7/8, pp. 1326-1347.

BRAND STRATEGY

INTEGRATED MARKETING COMMUNICATIONS

Maria Teresa Borges-Tiago., Joanna Santiago ., and Flavio Tiago (2023) “Mega or macro social media
influencers: Who endorses brands better?”. Journal of Business Research.

https://suprimo.lib.strath.ac.uk/permalink/f/1ccb9j2/TN_cdi_crossref_primary_10_1016_j_jbusres_
2022_113606

Tamulienė, Vilma., Rašimaitė. Ausra and Tuncikiene, Zivile (2020) “Integrated marketing
communications as a tool for building strong retail chain brand loyalty: Case of Lithuania.” Innovative
Marketing, Volume 16, Issue 4.

https://suprimo.lib.strath.ac.uk/permalink/f/1ccb9j2/TN_cdi_proquest_journals_2622610779

Mogaji, Emmanuel and Danbury, Annie (2017) “Making the brand appealing: advertising strategies
and consumers’ attitude towards UK retail bank brands”. Journal of Product & Brand Management
26/6, pp 531–544.

https://suprimo.lib.strath.ac.uk/permalink/f/1ccb9j2/TN_cdi_proquest_journals_1944823369

Roncha, Ana ; Radclyffe-Thomas, Natascha Goworek, Patsy Perry and Anthony Ke, Helen. (2016)
“How TOMS’ “one day without shoes” campaign brings stakeholders together and co-creates value
for the brand using Instagram as a platform.” Journal of Fashion Marketing and Management; Vol.
20, Iss. 3, pp 300-321.

https://suprimo.lib.strath.ac.uk/permalink/f/1ccb9j2/TN_cdi_proquest_journals_2126567863

Taecharungroj, Viriya (2017) “Starbucks' marketing communications strategy on Twitter.” Journal of

Marketing Communications. Vol.23 (6), p.552-57.

https://suprimo.lib.strath.ac.uk/permalink/f/1ccb9j2/TN_cdi_crossref_primary_10_1080_13527266
_2016_1138139

Manser Payne, Elizabeth, Peltier, James W., and Barger, Victor A. (2017) “Omni-channel marketing,
integrated marketing communications and consumer engagement: A research agenda”. Journal of
Research in Interactive Marketing. Vol.11 (2), p.185-197.

https://suprimo.lib.strath.ac.uk/permalink/f/1ccb9j2/TN_cdi_crossref_primary_10_1108_JRIM_08_
2016_0091

DESIGNING AND INPLEMENTING PRICING STRATEGIES

Grewal, Dhruv, Roggeveen , Anne L., Compeau, Larry D and Levy, Michael (2013) “Retail Value-
Based Pricing Strategies: New Times, New Technologies, New Consumers.” Journal of Retailing, 88
(1), pp1-6.

https://suprimo.lib.strath.ac.uk/permalink/f/1ccb9j2/TN_cdi_gale_infotracacademiconefile_A34322
1817

Luo, Wenhong and Chung, Q.B. (2010) “Retailer reputation and online pricing strategy” Journal of
Computer Information Systems. Summer, 50:4, pp50-56.

https://suprimo.lib.strath.ac.uk/permalink/f/1ccb9j2/TN_cdi_proquest_journals_748829512

Murthi, B.P.S., and Rao, Ram C. (2012) “Price Awareness and Consumers: Use of Deals in Brand
Choice”. Journal of Retailing. 88, 1, pp34-48.

https://suprimo.lib.strath.ac.uk/permalink/f/1ccb9j2/TN_cdi_gale_infotracmisc_A279798602

Danziger, Hai, Hadar, Liat and Morwitz, Vicki K. (2014) “Retailer Pricing Strategy and Consumer
Choice under Price Uncertainty”. Journal of Consumer Research. Vol. 41, October, pp761-774.

https://suprimo.lib.strath.ac.uk/permalink/f/1ccb9j2/TN_cdi_crossref_primary_10_1086_677313

Botta, Marco and Wiedemann, Klaus. (2019) “To discriminate or not to discriminate? Personalised
pricing in online markets as exploitative abuse of dominance”. European Journal of Law and
Economics. 50:381–404.

https://suprimo.lib.strath.ac.uk/permalink/f/1ccb9j2/TN_cdi_gale_infotracacademiconefile_A64805
1609

Vives, Aldric ; Jacob, Marta (2020) “Dynamic pricing for online hotel demand: The case of resort
hotels in Majorca. Journal of Vacation Marketing, Vol.26 (2), p.268-283.

https://suprimo.lib.strath.ac.uk/permalink/f/1ccb9j2/TN_cdi_proquest_journals_2380017759

Piercy, Nigel F. Cravens, David W’ and Lane, Nikala (2010),"Thinking strategically about pricing
decisions", Journal of Business Strategy, Vol. 31.Issue 5 pp. 38 – 48.
https://suprimo.lib.strath.ac.uk/permalink/f/1ccb9j2/TN_cdi_emerald_primary_10_1108_02756661
011076309

Fassnacht, Martin and El Husseini. (2013) “EDLP versus Hi–Lo pricing strategies in retailing—a state
of the art article”. Journal of Business Economics. 83:259–289

https://suprimo.lib.strath.ac.uk/permalink/f/1ccb9j2/TN_cdi_springer_journals_10_1007_s11573_0
12_0648_y