INTERNATIONAL

BUSINESS

FMCG PROJECT
REPORT

GUIDED BY :-
PROF. ALANKAR TRIVEDI

PRASANTER NAME :-
DRASHTI POKIYA (22SOMBA21029)
SWINALTHUMMAR(22SOMBA21036)
MADHURI UMARETIYA (22SOMBA210)
AARTI KARMUR (22SOMBA210)
 INTRODUCTION OF TANZANIA
Host country Tanzania
Home country India
Sector FMCG

• Tanzania is a country in East Africa bordering the

Indian Ocean Tanzania was formed as a sovereign
state in 1964 through the union of the theretofore
separate states of Tanganyika and Zanzibar. Mainland
Tanganyika covers more than 99 percent of the
combined territories’ total area. Mafia Island is
administered from the mainland, while Zanzibar and
Pemba islands have a separate government
administration. Dodoma, since 1974 the designated
official capital of Tanzania, is centrally located on the
mainland. Dar es Salaam is the largest city and port in
the country. 2
 TANZANIA Maps

our office

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 MAJOR COMPANIES

Rank Company Country Company COUNTRY

1 ITC LTD India JTI LTD Tanzania

2 HUL LTD India UNILEVER TANZANIA LTD Tanzania

3 PARLE India THE COCA COLA Tanzania

4 NESTLE India PEPSICO LTD Tanzania

5 VADILAL India ARK FMCG DISTRIBUCTION Tanzania

LTD.
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 PESTEL Analysis of Tanzania

 Political
 Economic
 social
 Technology
 Environment

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Contribution of FMCG
sector India &
Tanzania
India:
 The FMCG industry is the fourth
largest sector in the Indian economy.

 In the last 10 years, the revenue in

FMCG industry in India has been
growing at the rate of 21.4%.

 There was a drastic change in

revenues in FMCG sector growing
from US$ 31.6 billion to US$ 52.8 from
2011 to 2017-2018 respectively.
 Contribution of FMCG
sector India &
Tanzania
Tanzania:-
 As of 2020, the production of dairy
products in Zanzibar increased slightly
to roughly eight million litters, up from
approximately 7.9 million litres’ in the
previous year.

 As of 2019, the production of soft drinks

in Tanzania was measured at 725.1
million litters

 The volume increased from 645.8

million litters in the previous year.
 ￮ MOST COMMANLY SOLD
FMCG:-

“  Beverages
 Cosmetics
 Household products
 Electronic goods
 Medicines
 Packaged food

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CURENT SENARIO OF EXPORTS IN TANZANIA

￮ The top imports of Tanzania are Refined Copper

($1.55B), Refined Petroleum ($730M), Packaged
Medicaments ($368M), Palm Oil ($302M), and Wheat
($219M), importing mostly from China ($4.17B),
Democratic Republic of the Congo ($1.67B), India
($1.41B), United Arab Emirates ($788M), and South
Africa ($336M).

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Special benefits given by the government for export in
the FMCG in India:
India export scheme: -

Merchandise Exports from India Scheme (MEIS)

Rebate of Duties & Taxes on Exported Products (RoDTEP Scheme)
Service Exports from India Scheme (SEIS)

GST Refund for Exporters: -

• Under the GST Act, exporters are eligible for the following schemes

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Porters 5 force model for FMCG sector in Tanzania

Bargaini Lorem
ng ipsum

power of
buyers

Threat of
Rivarly new
PORTERS 5
among entrants
FORCE MODEL
competi
tors

Threat of
subsititutesin
ing
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BILTERL TRADE OPPORTUNITES BETWEEN
INDIA & TANZIAN FOR FMCG SECTOR

Bilateral trade (2020-21):

￮ ▪ Total trade: US$ 1,846.60 million

￮ ▪ Exports: US$ 1,614.69 million
￮ ▪ Imports: US$ 231.91 million
￮ Exports from India to Tanzania grew at a
CAGR of 41.1% between 2006 and 2012, while
imports grew at a CAGR of 18.5% during the
same period.
￮
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BENEFIT OF GOOD TRADE RELATIONS BETWEEN
INDIA & TANZIAN
 TRADE RELATION
￮ India is a leading trading partner of Tanzania comprising
15% of Tanzania's foreign trade
￮ Tanzania and India have enjoyed traditionally close, friendly
and co-operative relations.
￮ Benefits:
￮ Job opportunities are wide open
￮ Expanding markets and increasing income
￮ Make good relations between countries:
￮ Increase the prosperity of a country
￮ The needs of life are easier to fulfil
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￮
THANK YOU
.

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