About Unilever:

Unilever is a British-Dutch company that operates in the market of consumer goods and sells its
products in around 190 countries. Another remarkable fact is that they own more than 400 brands
In September 1929, Margarine Unie and Lever Brothers sign an agreement to create Unilever.

Motivational Theories applied by '' Unilever '':

Unilever follow and apply various motivational concepts to motivate their employee. Here is the
discussion about which motivational theories has been followed in Unilever and how to motivate
their employees.

Hertzberg’s Two Factor Theory:

Hertzberg theory consist of two factors. 1st one is hygiene factors and another one is
motivational factors.

Unilever applied to hygiene factors which factors ensure employee didn’t get dissatisfied and
applied to motivational factors this factors help's to employee get motivated and be satisfied with
the job.

Equity theories:

Equity theory in the individual’s compare between their job input and output. These included
pay, promotions recognition, experience etc. Unilever applied to equity theories practices
fairness about salaries, wages to motivate their employee.

Recommendation on practicing motivation theories:

recommendation about how to improve the organization’s situation and help

employee to get more engaged and motivated.

 Understanding about employee’s need properly.

 Ensure the maintenance of working hour properly and avoiding over
working period.
 Ensure proper and friendly working place and remove all type of
distractions.
 Providing bonus, reward properly and also increase salary and promotion
based on employee’s performance.