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3225 10073 1 PB
3225 10073 1 PB
Abstract- The purpose of our research is to study new which prevent them from this are the desire for
opportunities in agile supply chain management, short-term profitability and long-term integrity,
identify barriers to agile supply chain management, economic efficiency and sustainability, as well as
develop a methodology to overcome these barriers
the desire to achieve competing interests of the
and make proposals for agile supply chain
parties concerned. Despite this, research on agile
management in multinational corporations.The study
and analysis of supply chain management of
and sustainable supply chain management (SSCM)
multinational corporations allowed us to define the [1,2] primarily follows an instrumental approach
specifics of the industry using the following research that takes for granted the dominant role of
methods: the choice of logistics intermediaries, economic issues in relation to social and economic
forecasting (indicators, flows, etc.), nomenclature goals and focuses on the relationship between
groups, risk optimization, statistical data analysis.The environmental, social and economic objectives in
methods of grouping and systematizing statistical terms of mutually beneficial or compromise
data into registries were applied to assess the business
decisions. Many researchers have been studying the
agility of supply chain management and obtain
concept of agile supply chain management [3, 4].
results. In addition, the expert assessment method
was used to assess the agility indicators of the
Based on the literature studied, we have defined the
following companies METRO Cash & Carry, Gloria business agility of a company's supply chain as the
Jeans and Gazprom. Procurement (timeliness and ability of multinational corporations to reconfigure
prices), supply management, product management, their supply chain to respond to external changes
finished-product output and shipment management [5]. Business agility is crucial for the efficient
were assessed. The calculations showed that the supply chain management to take its opportunities
multinational corporations METRO Cash & Carry, and respond to environment changes. Recently,
Gloria Jeans and Gazprom should continue to
researchers have made an effort to provide
increase the agility of supply chain management and
alternative views on the agility of supply chain
implement the SCM strategy, which will quickly
address and mitigate supply chain disruptions. We
management through the conceptualization of
also believe that the companies should adapt SCM in sustainability and other business objectives as
the organizational structure optimization in order to equally important [6]. Some advocates [7] of this
eliminate bottlenecks. new perspective regard agility and supply chain
management as contradictory but interrelated
Key words- supply chain management; Agile, elements that exist simultaneously. The researchers
multinational corporations; SCM concept; cold chain of the paradox encourage managers to accept
management; business agility.
contradictions, rather than try to resolve them [8].
Agile supply chain management is differently
1. Introduction interpreted by scientists. We studied and
Multinational corporations face many challenges systematized the characteristics of this concept in
when trying to achieve business agility of Table 1.
management in their supply chains. The factors
______________________________________________________________
International Journal of Supply Chain Management
IJSCM, ISSN: 2050-7399 (Online), 2051-3771 (Print)
Copyright © ExcelingTech Pub, UK (http://excelingtech.co.uk/)
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In this model supply chain management is provided management system: the Manhattan SCALE
not only at the production stage, but also at the warehouse management system has been launched;
stage of procurement of raw materials. It includes a communications system has been created;
such a structural element as a distribution center. warehouse processes of acceptance, selection,
After the introduction of this model at the shipment, placement, integration with technological
enterprise, the structure of the supply chain equipment have been automated (Gloria Jeans -
management department should be developed. Implemented projects). The supply chain
There are a lot of industrial multinational management system of METRO Cash & Carry is
companies in Russia. Each of them has a supply more complicated and functional, as logistics
chain management, namely: supply management – should include the factor of technological
supply chain design; product distribution; import; requirements for storage and transportation of food.
export; certification; warehousing and storage. In The company uses ERP systems to build supply
addition, they have demand planning, operational chains (METRO Cash and Carry). This system
planning, distribution and logistics management includes: inventory planning, supply management,
(customer service and distribution center). The conclusion of agreements with suppliers, order
issues of supply chain agility have recently been placement, acceptance and storage of goods,
discussed and this was the main topic of the MIT purchase of goods, distribution of goods and timely
forum “Agility and efficient management of supply delivery to shopping centers. There are distribution
chain costs in the new economic conditions” [17]. centers in the METRO supply chain management
A lot of heads of multinational corporations took structure as the company imports goods directly
part in this meeting. There were also some from foreign suppliers. After the goods are cleared,
representatives from METRO Cash & Carry and they are sent to the central warehouse of the
Gazprom. The object of the analysis to study the Noginsk distribution center, where they are
possibilities and barriers to agile supply chain distributed to shopping centers (METRO Cash and
management were such multinational companies as Carry). The company uses the PAXD platform. It is
METRO Cash & Carry, Gloria Jeans and Gazprom. a scheme for the supply of non-food and food
Gazprom applies the supply chain management products without special storage and transportation
(SCM) system, which allows analyzing production conditions. In distribution centers the goods are
output and the oil refinery basket, as well as checked and sent to the METRO shopping center.
managing the distribution of fuel. At this stage, The distribution center has an important function in
production, transportation and sales processes are building agile supply chain management for
controlled and managed. The SCM systems of the METRO Cash & Carry. It optimizes delivery routes
company help to determine the range and volume of and transportation costs. It also reduces the number
products to be manufactured, taking into account its of vehicles to be used (METRO Cash and Carry).
capacities and raw materials. It was established that The study of scientific literature helped us to
the supply chain management system of Gazprom determine that METRO Cash & Carry, Gloria Jeans
is based on the AspenTech solutions (a supplier of and Gazprom have strong and efficient logistics for
software for the oil and gas industry) (Gazprom supply chain management. But they are not focused
Neft). Until 2007, the company used the RPMS on agile management that will ensure coordination
system. But it was not perfect. There were no at all strategic levels. For the effective operation of
unified approaches to planning models and all industrial multinational corporations, agile
integration with information systems. The supply chain management is required. In this case,
distribution and production of petroleum products the company will have a logistics system in foreign
should be improved in order to improve supply markets that will meet the requirements of all
chain management of the company. It is important markets. Gazprom and METRO Cash & Carry
to calculate the material flows and marginal introduced an information system with agile supply
products of the company. Thus, a resource planning chain management based on analytical units and
and a sales plan are required. The supply chain decision support. This is SCOR, namely e-SCOR
management of “Gloria Jeans” is characterized by and ADOLo system. The main functions of the
distribution centers, whose mission is to provide all system are as follows:
outlets with products. Recently, the company has
significantly improved its supply chain - evaluation of the planned supply chains;
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- modeling and forecasting of performance statistical data and the data from the companies
indicators; under study. The research was based on the
- designing and planning of alternative supply practices of METRO Cash & Carry, Gloria Jeans
chains; and Gazprom. We have developed a model of agile
- efficient management at all levels of supply chain. supply chain management for multinational
The system also helps the companies to evaluate the corporations to make their logistics system an
effectiveness and timeliness of deliveries, as well as efficient element of supply chain management. The
to monitor the arrival and availability of goods. In proposed model includes the following criteria for
order to provide a better understanding of how agile supply chain management: management of
organizational practices are cultivated in a import and domestic procurement, supply and
multinational corporation to make its supply chains product management, management of the output of
agile, we considered the organizational structure of finished products and by-products, management of
supply chain management and configurations as shipments / deliveries and customer relationships.
internally consistent and interdependent elements. It The agility of supply chain management in
was concluded that configurations can be located at METRO Cash & Carry, Gloria Jeans and Gazprom
several analysis levels, depicting templates that are was assessed with the help of grouping,
common to individuals, groups, departments, systematization and expert assessment methods.
organizations or a network of organizations. This The expert assessment was based on ranking and
configuration corresponds to the SCM organization rating. A database for the selected criteria was
in a multinational company. It is a unique multi- created. The data were grouped according to
level structure. We found out that previously SCM procurement (timeliness and prices), supply
was controlled by various departments of the management, product management, finished
company (for example, procurement, production, product output and shipment management. It was
marketing and logistics), whose activities were established that the agility of the supply chain of
rarely coordinated. This fragmentation made it METRO Cash & Carry, Gloria Jeans, Gazprom is
possible to distribute responsibilities. 6.5, 6 and 5.7, respectively. The hierarchy between
the top manager of the supply chain and the CEO of
2. Materials and Methods the corporation was also measured: METRO Cash
Our research is an empirical study, in which the & Carry - 4.1, Gloria Jeans - 3.8, Gazprom - 5.2.
barriers to agile supply chain management have With the help of mathematical statistics methods,
been studied and systematized. The methods of we obtained a generalized expert assessment and
agile supply chain management in multinational defined the degrees of barriers to agile supply chain
companies have also been studied. For the studied management in Gazprom. Each barrier was
companies, the business agility of supply chain regarded separately. First, we calculated the
management was measured with the help of expert proportion of Sj according to the formula:
assessment methods. These methods were the basis
m2
for studying agile supply chain management. A
large number of studies devoted to this issue do not a y
solve the problem of building and implementing Sj i 1
(1)
agile supply chain management in multinational mkj
corporations. We offer an integrative model of the wheremkj is the number of experts evaluating the
organizational structure that supports the agility of jth barrier; i is the number of the expert; j is the
supply chain management in multinational number of the barrier. The greater the value of Sj,
corporations. This model describes the relationship the greater the importance and degree of the barrier
between the choice of SCM, simplification of is. To determine the relative or global weight of
supply and the development of supply chain agility. barriers, the coefficients were calculated according
We offer the following structural solutions: a high to the formula:
hierarchical position of the top supply chain
n
S
manager in the supply department, a wide range of
operations of the supply department, a high j
j 1
hierarchical position of the top supply chain S (2)
manager at the main office and the coordination of
n
the SCM performance by the main office. The
studies were based on mechanical samples,
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rating is based on the global relative weight. It is specific barrier. The result is based on the barrier
calculated by multiplying the relative weight of the category.
barrier category by the relative weight of each
Table4. The relative weight of barrier to agile supply chain management in Gazprom
Barrier Relative weight Sj Relative weight of Global weight of Ranking
the barrier the barrier
Outsourcing in 0,2698 0,2618 0,0615 3
logistics
Technology 0,3659 0,1256 0,4099 1
Science and 0,1589 0,1056 0,0447 5
knowledge
Finances 0,1569 0,2659 0,1562 2
Participation and 0,0598 0,1563 0,0113 4
support
Source – own development
The table shows that the most serious barrier to procurement, customer service, logistics and
agile supply chain management is the technological planning. It was concluded that for the effective
one. The companies should develop and use new implementation of agile supply chain management
trends and technologies when implementing SCM. in the main office of a multinational company, a
The lack of new technologies, material and global supply chain manager, who will report
processes are on the first place in the category of directly to the CEO, is required. The management
technological barriers. Multinational companies team should consist of at least 15 managers of
usually slowly respond to the problem of improving global processes. The reports should be sent
supply chain agility because they do not have directly to the global supply chain manager. Each
enough resources. In the given categories the global supply chain manager should perform
barriers are difficult to be measured and controlled. horizontal work: demand planning, integrated
The relative weight shows that Gazprom can’t planning, supply planning, distribution,
properly monitor and measure agility due to the requirements planning, supply of raw materials,
lack of scientific substantiation in the field of agile physical distribution between warehouses, setting
supply chain management. The calculations helped up processes for performing supply chain
us to conclude that the multinational companies management functions, initiative planning,
METRO Cash & Carry, Gloria Jeans and Gazprom customer logistics, retail supplies, supply chain
should continue to increase the agility of supply design, strategic distributor design. The
chain management and implement the SCM organization of many multinational companies is
strategy, which will be able to quickly respond and based on independent departments. Since the
restore the balance in the supply chain. We also multidisciplinary model is one of the most widely
believe that these companies should adapt SCM in used management models, agile supply chain
optimizing their organizational structure in order to management is becoming a strategic tool for
eliminate bottlenecks. The structure of supply creating competitive advantages. There are always
chains and the processes that must be many problems and obstacles towards achieving
interconnected with each of the key counterparties management system agility. It is very important to
of the chain should be defined when building agile understand the barriers of building agile supply
supply chains. Management agility will allow chain management. There are many scientific
multinational companies to achieve maximum discussions on the classification and
competitiveness and profitability of business characterization of the barriers to agile supply chain
activities, as well as anagile supply chain structure. management. Having studied the scientific
literature, we systematized the main and most
4. Discussion common barriers to agile supply chain management
The supply chain structure of each company under in multinational companies. The results are
consideration includes the following elements: presented in Table 5.
production, engineering, quality assurance,
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Insufficient involvement of the top The top management does not want [22]
management into the introduction to change current investment,
of supply chain management information systems and habits