Name : Cecilia Stephanie Agussalim

Student ID : 2001036049
Class : KBI - AKT
Courses : Management Control System

REVIEW JOURNAL PERFORMANCE MEASUREMENT

Performance Measurement And Business Strategy Through
TITLE
Balance Scorecard Approach And SWOT Analysis
DIJMS, Dinasti International Journal Of Management
JOURNAL
Science
VOLUME Vol. 3, Issue 1
YEAR 2021
WRITER Yohan Tirtayasa, Tukhas Shilul Imaroh
DATE September 2021
The purpose of this research were to determine the
company’s performance as measured by the Balanced
RESEARCH PURPOSES Scorecard approach, as well as to make recommendations
for strategy to enhance the company’s performance in
developing PT. Inti Nusa Permata based on SWOT Analysis
This is a quantitative descriptive analysis study. Researchers
use this type of quantitative descriptive analysis research to
collect the necessary data and analyze it using the BSC
(Balance Score Card) method and SWOT analysis, which is
then interpreted to provide a fairly clear picture of the
RESEARCH METHOD
company's health and the strategies used to improve
performance. The study was carried out at PT Inti Nusa
Permata as the research site. The balance scorecard was
measured in this study using all employees of PT. Inti Nusa
Permata, a total of 40 people. The sampling method used
 was non-probability sampling. Data collection techniques
using questionnaires and literature study
1. The profit produced by PT. Inti Nusa Permata was
0.2197 less than the expected target of 0.26, resulting
in an 84.5 percent achievement score. Because of a
drop in the company's production, the financial goal
was not met.
2. From the point of view of the customer, the
company's goal can be met with a 100% success rate,
implying that the company can provide excellent
service to all customers.
3. The company's internal process perspective, which
reached 100.06 percent, may be slightly higher. This
indicates that employees are pleased with PT. Inti
RESEARCH RESULT
Nusa Permata's performance, implying that the
internal business process is in good working order.
4. The Growth and Learning Perspective received a
score of 107.3 percent. This indicates that both
managers and employees were pleased with PT. Inti
Nusa Permata's performance, implying that the
company's growth and learning prospects are
promising. The KPI weight, however, is only 0.11,
indicating that it is not balanced with other
perspectives (finance, customer, and internal
business process), indicating that the company is not
focused on growth and learning.
1) According to Balanced Scorecard approach, the
company performance of PT. Inti Nusa Permata is in
CONCLUSION a very good condition. However, the financial
perspective has not met the target achievement,
especially the liquidity and solvency financial ratios.
 Meanwhile, the customer perspective, internal
business perspective, and growth and learning
perspective have exceeded the specified target.
2) Strategy for improving the company's performance
of PT. Inti Nusa Permata is in quadrant I, employing
the S-O (Strength - Opportunity) method, which is to
focus on existing possibilities by leveraging the
company's strengths.
3) A threat factor value of 3.40 that is not monitored
will have an impact on the environment, resulting in
the rejection of the community surrounding the
business location or going against government
regulations, resulting in a decline in production.