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Resilient Robb
Resilient Robb
Resilient Robb
creating two subsystems: The Performance System and the Adaptation System…”
Building
Resilient
Organizations
By Dean Robb
the most amazing period of advantage over time through its capability to do
W
E ARE IN
transformational change the world has two things simultaneously:
ever seen. The business and social envi- 䡲 deliver excellent performance against current
ronment is complex, dynamic and turbulent, goals.
which means that today’s success formula can 䡲 effectively innovate and adapt to rapid, turbulent
become tomorrow’s liability nearly overnight. changes in markets and technologies.
Thriving or even surviving in this context requires A Resilient Organization exhibits certain
a fundamental re-thinking of the meaning and broad characteristics. It is able to:
application of our most basic assumptions about 䡲 create structure, and to dissolve it;
leading, and managing, business growth and sur- 䡲 provide safety (not necessarily security or stabil-
vival. Our companies and organizations must ity) in the midst of change;
become capable of living in a state of near-contin- 䡲 manage the emotional consequences of contin-
uous flow. Every element of business must contin- uous transformation and change: anxiety and
uously change in response to ever-changing grief;
demands. 䡲 learn, develop and grow.
How can such organizations be built? A great
deal of research has taken place over the last fif-
THE RESILIENT ORGANIZATION teen years or so on “complex adaptive systems”, or
learning systems, which are able to successfully
I have developed a framework for under- adapt to changing environmental conditions.
standing and working with organizations that These learning systems are comprised of two inter-
addresses this issue. The framework is a creative penetrating sub-systems with complementary
synthesis of ideas and approaches drawn from domains of activity. The first of these subsystems
organization psychodynamics and the new sci- might be called the Performance System, which is
ences, particularly the area of complex adaptive responsible for performance of current goals and
systems. Framework emphasis is on how to tasks in the interest of immediate survival. It is
develop what I call “Resilient Organizations.” I will focused on the first goal in the above definition.
share this framework with you, some work I have The complementary sub-system might be
done with companies using it, and some ideas called the Adaptation System, which is responsible
about how you might use it in your own work. for long-term sustainability via generation of alter-
Let me start with a definition. A Resilient native paths, ideas, modes of operating and behav-
Organization is able to sustain competitive ioral norms. It constantly generates possible futures
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Building Resilient Organizations
for the total system, in service of the second defi- tion, innovation and change were difficult proposi-
nitional goal. Successful adaptive/learning systems tions indeed in this traditional, bureaucratic com-
are characterized by robustness in both subsys- pany. Getting the changes implemented required a
tems, and by strong linkages between them. How- significant change management track built into the
ever, in my work I have found that companies project, to build support, work organizational poli-
presently tend to be overly adapted toward one tics, and deal with entrenched resistance at various
direction or the other. management levels.
Performance-Driven Organizations are mostly The second type is what I call the Adaptation-
a legacy of the Industrial Revolution and the his- Driven Organization. Characteristically, this type is
tory of scientific management launched by Freder- a start-up or relatively new, growing company
ick Taylor (among others). They tend to be excel- focused around responsiveness, innovation, and
lent at repetitive tasks, and delivering results change. Their processes and organizational struc-
against current goals. They are tures are fluid and dynamic. They are extremely
AU T H O R generally bureaucratic, and are responsive, but often have difficulties with incon-
based on underlying assumptions sistent performance, unstable processes, and creat-
DEAN ROBB, MA, MS spent
of task and environmental stability. ing stable formulas for success. They can flounder
16 years in the corporate Their bureaucratic, political struc- on their difficulty in forming the structures nec-
world in quality management tures serve to cope with anxiety essary to deliver consistent, repeatable, excellent
and organizational effective- and stress primarily by controlling performance.
ness, instructional technology, it or suppressing it in the interests
training, marketing, and busi- of preserving order and the status
quo. The price is that they tend to AN EXAMPLE:
ness research. For the past
have great difficulty with innova- AN ADAPTATION-DRIVEN ORGANIZATION
seven years he has been an tion and change.
independent consultant and I consulted to a relatively new, fast-growing
has helped companies in a high tech company that provides integrated mes-
variety of industries, nationally AN EXAMPLE: saging services, which provide capability to send
and internationally, to improve A PERFORMANCE-DRIVEN and access voice messages, emails and faxes
ORGANIZATION through a single access point via a telephone or
business operations and team
computer. The company and its environment were
performance, build more effec- I did some consulting work characterized by rapid, dynamic change in product
tive, adaptable organizations, with a long-standing telecommuni- capabilities, enabling technologies, markets, and
and manage change. Dean’s cations company that had a set of competitors. This company was strongly Adapta-
masters degrees are in Human concerns common to Perfor- tion-Driven.
Development and Statistics. mance-Driven organizations. Their At the start of the project, new service instal-
service installation processes were lation was a complex, dynamic project manage-
He is currently a doctoral can-
heavily documented and meas- ment exercise requiring the ability to deal with
didate at The Fielding Institute. ured, and deeply embedded in ongoing changes in technologies, customer
their organizational structures, sys- requirements, and project scope throughout the
tems and culture. Employees performing the work duration of the project. Process documentation
were well trained and generally had been doing was scant or inadequate, and there was a heavy
their jobs for a long time. reliance on a small set of highly experienced proj-
The issue in this project was a lack of process ect managers, continuous heroics, and a monu-
flexibility, with an attendant difficulty in respond- mental effort at the very end to pull everything
ing to changing customer requirements. Adapta- together. Relationships among team members
28 O D P R AC T I T I O N E R
could become conflicted, and people were start- 䡲 Clear boundaries, goals and performance meas-
ing to feel burned out. Customers did not feel ures for functions, teams and individuals
entirely secure. The project focus was to “rational- 䡲 Clear relationships between individuals, man-
ize” the process and make it more “turnkey”, agers, teams and organizations
because the company desired to outsource instal- 䡲 An effective performance management system.
lation so they could focus more heavily on prod- From the perspective of the Resilient Organi-
uct innovation. zation, these elements serve one purpose only:
they are a temporary means of delivering value to
customers, stockholders, employees, and perhaps
THE RESILIENT ORGANIZATION: the surrounding community. They are not perma-
THE BUILDING BLOCKS nent aspects of the organization; they must be
continually created, modified, dissolved and re-cre-
The Resilient Organization is a hybrid entity. ated. How does that happen? That is the function
The Resilient Organization integrates the two of the Adaptation System Architecture.
domains by actively and consciously creating two The Adaptation System’s function is to gener-
subsystems: The Performance System and the ate new life for the total organization. It generates
Adaptation System, which are linked together new solutions that must be integrated into the Per-
through a foundation of: formance System in order to meet emerging chal-
lenges. This may require innovations in strategy,
products and services, markets, processes, tech-
nologies, stakeholder relationships, behaviors, cul-
tural characteristics, leadership and management
styles, organizational forms, or anything else that
Architecture will contribute to the ability of the total organiza-
tion to meet adaptive challenges. As such, its
charge is incredibly diverse, which is why it is diffi-
Skills cult to exhaustively characterize its exact forms.
Examples of architectures include, but are not lim-
ited to, structures such as:
Culture 䡲 New business cells
䡲 New product teams
䡲 Process improvement and redesign teams
Each of these foundational elements has two 䡲 Knowledge management architectures
complementary “domains” that correspond to the 䡲 Learning organization architectures
Performance and Adaptation sides of the 䡲 Strategy retreats
Resilience equation. Let’s look a bit more deeply Many large, long-standing companies utilize
into each of these. some or all of these structures in their formal orga-
nizational design and activities. However, innova-
tions generated by such processes often fail to
ARCHITECTURE become integrated successfully into the Perfor-
mance Architecture, and the organization contin-
The Resilient Organization links together two ues to function in a rigid, resistant mode, rather
architectures, each of which is focused on one of than in a resilient, adaptive mode. Why?
the two complementary domains of activity. The These Adaptation Architectures are often
Performance System is comprised of those com- grafted onto a foundation that is overwhelmingly
pany structures focused on current performance, Performance-Driven. The complementary set of
which include: skills and cultural characteristics that foster the abil-
䡲 Effective, efficient business processes, tightly ity to effectively adapt are often not addressed or
aligned with customer needs even perceived. Let’s look a bit deeper.
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Building Resilient Organizations
30 O D P R AC T I T I O N E R
tently as “resources” toward an end, and not as to the success of a particular change effort, do not
valuable in-and-of themselves. This perspective generally deal with the underlying fabric of a per-
often unconsciously underlies performance man- formance-driven culture, nor do they build funda-
agement systems, which are all about focusing and mental competencies for dealing with change and
aligning resources (i.e., narrowing the range of innovation on an ongoing basis. In short, they do
rewarded behaviors). This approach often creates not help in building a resilient company or organ-
a compliance and conformity-oriented culture. ization.
Compliance and conformity, left unchecked, are So, the second project focused on using the
death to innovation and change. framework described above (architecture, skill and
A performance-driven culture tends toward cultural factors) to do an organizational assessment
perfectionism. Because the emphasis is on sustain- and develop interventions to address gaps uncov-
ing a narrow range of behaviors that are associated ered in that assessment. Due to limitations of space,
with current success, departures from these behav- I will cover only the highlights of that project. Based
iors are viewed as errors or deficiencies to be cor-
rected, rather than as experiments or opportunities Ta b l e 2
for learning or innovation. It is well known, for
instance that in the field of music, new innovations
PERFORMANCE CULTURE ADAPTATION CULTURE
often begin with “mistakes” — things that were not ▪ Production-oriented ▪ Innovation-oriented
aligned with existing modes of musical syntax and
expression. Perfectionism left unchecked is also ▪ Perfection: “get it right the ▪ Experimentation & learning
death to innovation and change. first time”
Resilient Organizations, on the other hand, ▪ Error detection & correction ▪ Appreciating, wondering,
see themselves as living communities with an eco- speculating, creating, trying
nomic/task responsibility, a subtle but profound shift
in emphasis. The focus is on sustaining the com- ▪ Evaluative ▪ Accepting; non-judgmental
munity, rather than any particular organizational
▪ Tends toward unsafe, ▪ Safe: to speak up, to be
arrangement. This helps to foster the ability to let
unemotional, protective authentic, to express emotions
go of outmoded structures, perspectives, strategies
concealment appropriately
or behavioral styles. The creation of profound
safety, room for genuine expression of differences ▪ Task orientation ▪ Relationships, meaning & play
and of emotion, and room for experimentation orientation
and learning (“mistakes”), help create a safe con-
tainer for managing the difficult emotions associ- ▪ Alignment of people (can also ▪ Diversity & individuality
ated with change and moving out of our comfort manifest in a conformist (multiple perspectives to
zones into the unknown worlds evoked by dis- culture) widen options)
equilibrium. ▪ Tends toward exclusivity (high ▪ Inclusive
& low performers, strongly
differentiated “in-group” and
USING THE FRAMEWORK “out-group”)
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Building Resilient Organizations
32 O D P R AC T I T I O N E R