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A Feasibility Study On Establishing Giant Kubo Accomodation in Agri-Eco Tourism Site at Bansada
A Feasibility Study On Establishing Giant Kubo Accomodation in Agri-Eco Tourism Site at Bansada
An Undergraduate Feasibility Study
Koronadal City
Tourism Management
March 2023
CHAPTER I
every accessible corner of the world. Their presence gradually led to different
accommodation
Choice of many tourists. Studies undertaken by scholars like Abram et.al. (1997)
and Singh, Timothy and Dowling (2003), shows that only establishments with 30-
world, including South Africa, the accommodation sector has diversified in types,
Kudarat specifically known with their Natural attraction and tranquility of the
place. Although they have some establishment there but it’s a partnership with
the known restaurant owner, Carlitos. This study is conducted with the
advantage of the area and its attraction while they’re spending supports to the
local economy. The tourist’s lodging serves as a basis for exploring both urban
and rural areas. Visitors who traveled to a location that is too remote for them to
General Objectives
These are the objectives based on the Management and Organization aspect:
responsibilities
FINANCIAL ASPECTS
TECHNICAL ASPECT
MARKETING ASPECT
1. Develop the marketing strategies for the business using the 4p’s in
3. Give projection to the future demand and supply of the product as well as
its sales
Scope of Delimitation
Bansada Eco-Tourism site will serve as the location for the study that will
Government Unit (LGU) of Sultan Kudarat. It was built in the hopes of boosting
the tourism industry in the region at the same time, utilizing practices that are
Significance of
the Study
Every study has significance to the people, the society, the country and
the world. The generalization of this present would be a great contribution to both
consumer and producer. Thus, the findings and implications of this study will
unsound to the benefit of the beneficiaries. Vital result of the feasibility study
Local Government Unit of Bagumbayan – This study will help them to fully
established Bansada would be the first one who offers accommodation specially
The Future Researcher - This study would help the future researcher to be
place. It would help them to be a better analyst and it can be a help as a future
Definition of terms
Accommodation - something supplied for convenience or to satisfy a need:
such as. lodging, food, and services or traveling space and related services.
Giant Kubo – also known as “payag” in the Visayan languages and, is a type of
stilt house indigenous to the Philippines. It is built using local materials such as
wood, bamboo and nipa grass. It is a Philippine icon and it represents the Filipino
culture.
purpose.
of the Philippines at the provincial, city, municipal, or Barangay level, and “LGUs”
CHAPTER II
Industry Analysis
Rival Industry
region in Mindanao. Its capital is Isulan and the commercial center is Tacurong.
easily explored within a day. There aren’t many things to do and attractions to
visit in this town. Also, being a small town, there are fewer accommodation
options. However this place is known for Natural Attraction. The study is focused
on Establishing Giant Kubo in Bansada that’s why the competitors are The Red
House, Hagdanan Ridge, Carlitos Hotel, Hotel Hexandrea, and Antonias Place
However, among the five stated competitors only Hagdanan Ridge, The Red
ranging from bed & breakfast enterprises and hotels to other facilities that offer
lodging services. Since the study focus only on Establishing Giant Kubo it’s all
talk about lodging. The Strength of the business aside from Bansada is already
known it would be more attractive in the eyes of the customer since material
used in every room represents the Filipino Culture. Well the place has
weaknesses too aside from the road is under construction it is also low exposure
Hagdanan Place is quiet with its tranquillity, usually They don’t offer
The Red They have tastiest food and the place is They don’t offer any
Carlitos Hotel They offer a lot of accommodations such as Huge setup cost and
Antonia’s Place A known and Luxurious hotel in town that even Limited land for
and Catering secret celebrities that visiting some Tourist expansion and
Suppliers are essential part of keeping your business running. They are
important when reflecting costs, product quality and on time delivery to satisfy the
end of consumer. Powerful suppliers can capture more value for themselves by
that is unable to pass on the cost in its prices, such as in hospitality industry
Bagumbayan. On the other hand, the supplies that be needed is located only
near at the location of the proposed business, from wood, bamboo and nipa
grass and other materials. It is necessary for a company to have maintain a good
They will cover a huge consumer base of both individual who love traveling and
looking for good escape, Bansada is the perfect place to unwind and feeling the
tranquility of the place. Most of the people who visit in the place is from rural
areas and also from long distance places. This kind of business will attract more
customer aside of its uniqueness because it represents the filipino culture you
can also see the full view of Bagumbayan and Isulan area.
Government Policy
Site Area – The proposed establishment is afar from houses of Barangay
materials that should be highlight is the bamboo or wood and nipa gras we still
use some materials that usually use in establishing one establishment this is also
for the safety of our customer. The Kubo will establish is four (4) for family rooms
and four (4) single rooms also the proposed establishment will not be required to
Land Allocation – This Giant Kubo has a perfect place to establish, parking
areas is located near from the ticket both the front desk area is 50 meters away
from Giant Kubo rooms. For family rooms its 10 square meters and for single
The following are the required permits for establishing the Giant Kubo
Accommodation at Bansada:
more business partners that spell out the business’s legal structure and
Other Permit and licenses – Since it’s a partnership with LGU some of the
Agreement
Registration
TOTAL 5,850
CHAPTER III
Management Feasibility
one several ways, and the form of its owners choose will affect the company’s
Organizational Structure
General Manager
Finance
Front Office
Management Front Desk
Manager
Attendant
Security Document
Housekeeper
Officer Controler
Employees Profile
The employee profile shows all the information related to the employee like the
also it is essentially a list of skills, qualification, and personal traits that your ideal
Employees Profile
-Obtains profit
contribution by managing
accomplishing business
objectives
requests.
housekeeping operations
professional manner.
vacuuming, sweeping,
floors. Some
Housekeepers change
laundry.
people
scanning paper
preparation and
management of
documents.
standards.
Recruitment and Selection Process
Interview
Assessment
Reference and
Background
Checking
Decision
Recruitment and selection is a process of identifying the need for a job, defining
the requirements of the position and the job holder, advertising the position and
choosing the most appropriate person for the job. In business, companies are as
good as the people we hire and work with day in and day out. An effective
matches them with the right candidate, who will fit into your organization both on
paper and in practice. When you build your team with top caliber people who are
serious about your company and the job, as well as gifted in working with others,
your effective organization is better set up for success in the market place. The
recruitment process can be a hectic task for any enterprise. However, if you have
employee turnover; making it easier for you to choose the just right candidate
who not only meets the work-related competencies, but also complements the
principles regarding how an organization will conduct the overall recruitment and
selection process. The policy has a pivotal role to hire the most suitable
candidates based on the work ethics and business goals that an organization
seeks to serve. The primary aim of a recruitment and selection policy is to ensure
a transparent and fair hiring process that can assist the HR personnel to select
the right candidate on the basis of merit and relevance with the job.
Recruiting the right people carries supreme importance for the continuation of the
will further convince you to establish a recruitment and selection policy for your
organization.
Compensation and Benefits
salary on how many hours they are on duty base on their position. They will
receive also a 13th month pay and double pay when they overtime. They will also
ee hours
Duty
days)
Manager
Management
Attendance
Controller
13th month pay is already added in monthly salaries I computed it directly in annually
Company Policies
The following are the policies that the management and employees must obey:
3. If an employee is unable to report for duty, he/she should inform the head
4. No employees should take the uniform out of the area premises without
permission
5. When employees are not on duty, they should not group together in
corners and talk or gossip. They should stand or sit at their stations ready
21,250side work
6. All employees should be honest in every way. They should not take
11. Employees should not smoke in dining room, kitchen and all “no smoking”
areas.
12. Employees should never shew gum or nibble food while on duty
14. Employees should not visit the private guest rooms unless they are given
The guest(s) acknowledge joint and several liability for all services
Guest(s) will be held responsible for any loss or damage to hotel property
caused by themselves, their friend(s) or any person(s) for whom they are
responsible.
interest in the room premises or any part or position thereof in favor of any
The management reserves to itself the right to add, alter or amend any of
To ensure fire prevention, guest(s) are not allowed to smoke inside the
This Chapter is intended to help present and potential customers plan, price,
that they are available for purchase. It is the act or business of promoting and
selling goods or services, which includes market research and advertising. This
chapter will discuss the product itself, the demand and supply available for the
This study will provide information in service activity and the raw materials to be
determine the utilities and equipment to be acquired in showing the location and
outlook that allows you to feel close to nature. The establishment will provide
using foods that are acquired locally and sustainably. Also the place will offer an
overnight with the Giant Kubo accommodation with different room types like
Standard Room, Superior Rooms, De Luxe Rooms, and Family Rooms and also
Jacuzzi. Recreational activities such as ATV adventure ride, also you can
LandOperation
ECO-KUBO VILLAGE OF BANSADA
Eco-Kubo Village of Bansada Is the name of the business proposed, from Kubo
beliefs, customs, and traditions, which allows us to identify ourselves with others
and deepen our sense of unity, belonging, and national pride. It also represents
the embodiment of true Filipino architecture, an icon of the supposed distinct and
Vision
Eco-Kubo Village of Bansada maintains a solid business platform that will help to
Goals
a sustainable business goal that provides targets for our organization and team
members to strive for. With goals, our company has a strong sense of purpose
and benefits both the local community and the environment. Specifically, the
2. Ensure access to, and benefit sharing from, natural resources while
COMPANY LOGO
Proposed Company Logo
The logo is a simplistic design that incorporates the proposed business name, a
crescent, and skies. It could just be an innate respect for the wonders of the sky.
Nature's beauty interests you more than manufactured and consumerist beauty
Positioning
travel and remote to go home. It may also assist you to alleviate your stress
because the site will offer quality services that will meet costumers' expectations
based on what they spend. It will also be a site where they will feel as if they are
living in a former life due to the materials utilized in our accommodations and the
Target Market
The Eco Kubo Village's main customers will be adventure seekers, family and
friends, local and even foreign tourists, and, most importantly, lovers looking for a
place to go and strengthen their love. To raise client awareness, the company
will distribute pamphlets detailing the services and goods it provides. It also
includes the promotions that the is willing to offer to their clients. If possible, TV
and radio commercials will be developed to educate the public and get customer
acceptability. We will also use social media (Facebook, Instagram, Twitter, etc.)
as an advertising platform.
20% of the region's total tourism market. It is crucial to note, however, that these
necessitate more study and validation. The actual market share of Bansada's
it will drive the uptake of public programs in a way that is consistent with locally-
shared priorities.
The feasibility assessment for constructing an Eco Kubo Village will be carried
out on-site, in the location where the proposed lodging would be placed. This will
feasibility project.
The most exact and thorough evaluation of the potential in the area will be
provided by carrying out the feasibility study on-site in Bansada. It will make it
possible for the project team to decide on the project's viability and potential
Pricing Scheme
Every package and leisure activity has a fair price. The objective is to maintain
client satisfaction so that they may relax and enjoy their experience, which will
Package 2
1,500.00 pax (Per night) Superior room, we have 1
road.
Marketing Strategy
as a result of positive reviews for its digital marketing, in which case the
season, but you can be a step behind when it comes to ad budgets. Since
customers, the most popular seasons are summer and holidays, when
families, friends, and lovers desire to spend time together and connect
with nature. It only makes sense to invest a larger portion of your annual
budget during your busiest season. Determine when things are busy,
stable, and sluggish, and then make adjustments to your budget
accordingly.
For your business to grow, you must understand who your customers are.
Knowing your customers will assist you in identifying clients who are
willing to pay for your goods or service. This is a lot more efficient and
revenue, for Eco Kubo Village the target market are adventurers, family
and friends, local and even international tourists, and, most significantly,
lovers seeking a location to visit and deepen their love are among the
visitors.
draw in new clients because they frequently draw sizable and diverse
audiences. For example being a main sponsor in one event just like
beauty pageant and any events that help you to market your product.
The need in the area and the unique draw that Bansada has to offer should both
be taken into account when estimating the expected sales of constructing an Eco
Kubo Village.
The most crucial element for a strong projected sale is good data. Therefore,
obtaining reliable data is essential. New businesses may have to rely on industry
norms or even educated estimates if they don't have a lot of data regarding their
own sales process. Conversely, more established businesses can forecast future
The Eco Kubo Village's operational costs, which include staffing, upkeep, and
marketing costs, should also be taken into account. Long-term viability and
profitability of the lodging can be ensured with the help of careful planning and
financial forecasts. The demand for the product, pricing options, and operating
costs must all be carefully taken into account when estimating sales for opening
an Accommodation in Bansada.
The table below depicts the predicted sales performance of Bansada's Eco Kubo
Village based on the number of guests, packages, activities, and services for the
first five years of operation. It demonstrates that it creates a high gross income
percent (10%) growth in yearly gross for the second year of operations and the
following years.
Projected Sales
Sales Forecast
project have been examined in the study and the proposed construction or
Lay-out / Ergonomics
Schedule for Furniture and Fixtures
(Pates, Glass,
Spoon)
(Tissue,
Shampoo,
Conditioner and
Soap)
Case
Mattress
Operational Process
its operational procedures may change. How to brainstorm for the company and
carry out processes for the ideas are both operational operations.
3. The front desk will receive customer inquiries and package selections.
4. After selecting the desired packages, the customer will pay for them and
To protect the environment and the health and safety of visitors and locals, the
manage waste:
management strategy. You'll want to know how much hazardous and non-
hazardous waste you generate, as well as how much liquid and solid
should also cover the methods you'll use to make sure everyone complies
produce results. You should probably disclose the new rules to the entire
firm before organizing training sessions for your staff members to boost
context for the new procedures and aspirational goals after doing this.
Keep tabs on how well your company is doing in achieving its objectives
CHAPTER VI
Financial Feasibility
Results from the Marketing and Technical Aspects of the Project Study
are quantified in the Financial Aspect of the Project Feasibility Study. The
Source of Funds
The amount of money needed to start an Eco Kubo Village in Bansada will
and activities it will feature, the estimated return on investment, and the
financial resources that are available. An Eco Kubo Village might receive
Private Investors
finance. Startups can use equity financing to raise the funds they need to
can provide access to other forms of capital, such as debt financing and
venture leasing.
Government Assistance
Loans and funding solutions may also be available to help fund the
Financial Assumption
Financial Schedules
Agreement
Registration
TOTAL 5,850
s month pay
Manager
Manageme
nt
Attendance
er
Officer
Controller
Projected Sales
Sales Forecast
(Pates, Glass,
Spoon)
(Tissue,
Shampoo,
Conditioner and
Soap)
Case
Mattress
Equipment
Financial Statement
performance, and changes in financial status that may be used by a wide range
Income Statement
The income statement displays a company's expenses, income, gains,
and losses, which may be used to calculate the net profit or loss for that
time period using a mathematical calculation. This will assist the Eco Kubo
stability.
Income Statement
r1 r2 r3 r4 r5
e ,00 00 00 00 00
739 8 17 56 95
prof ,26 22 83 44 05
it 1
Sha
re
30
.7
s & 000 0 7 9 2
Wa
ges
istra 50 2 9 1 6
tion
&
Lice
nse
Hea
lth,
PA
G-
IBI
nth 0 5 63 81 15
Pay
Exp 8
ens
es
atio 6 8 14 05
on
Exp
ens
es
me 522 4 6 88 10
% .6
task .4
CHAPTER VII
The term "internal social responsibility" describes the initiatives and actions made
responsibility may encompass the following when creating an Eco Kubo village at
Bansada
Engage and include the neighborhood in the creation, growth, and administration
of the ecotourism park. Ask for their opinions, address any issues they may have,
Cultural Protection
Encourage the inclusion of regional traditions and customs in the park's activities
and offers and work to increase cultural understanding and sensitivity among
Employment Possibilities
Offer local residents work chances. This can aid in reducing poverty, empowering
External Responsibilities
Community Advantages
Make sure that the creation of the ecotourism park offers the neighborhood
Conclusions
base.
2. The company's high rate of return allows it to afford to grow its website.