Grade ENTREPRENEURSHIP

Module Title: Branding

12 Subject Teacher: Riessa H. Reyes

Name: _____________________________________________________
Grade & Section: ______________________Strand: ________________
Barangay: __________________________________________________

SUMMATIVE EVALUATION

ACTIVITY 1: PICK AND ANALYZE ME!

1. Prada’s marketing strategy is a combination of maintaining a strong brand identity, embracing

creative collaborations, leveraging digital platforms, focusing on storytelling and innovation,
maintaining exclusivity and luxury, promoting sustainability, and organizing high-profile fashion
shows and events.

2. Yes, because it is the mark of quality and craft, a symbol of luxury. Today, it has become a
shape immediately associated with Prada - echoing the shape of the ‘A’ of the brand’s name, a
distinct and unique marker intrinsically tied to the history and identity of Prada.

3. It is characterized by visual storytelling, creative collaborations with renowned artists and filmmakers,
high-profile talents, integrated campaigns, digital and social media engagement, short films and branded
content, and events and fashion shows. This multi-faceted approach helps the brand maintain its luxury
positioning, showcase its innovative designs, and captivate its target audience.

4. No, there’s no need to change. Because the symbol - like the Triangle itself - is a symbol of the
ethos of Prada. Past, present, future. Precise, direct, and meaningful, it is a shape that resonates
without words.

5. 1. Fashionable
2. Iconic
3. Trendy
4. Chic
5. Glamorous

ACTIVITY 2: COMPLETE ME!

Directions: Create suitable “Tag lines” for the brand names and products below.
Brand Name Product Taglines
Qusina ni Inay Lutong Bahay
Sa bahay quisina ni Inay, tiyak na masarap at masustansya ang
lutong bahay.

Smart Fuel Fuel

Use Smart Fuel to reignite your engine. Feel empowered with
Smart Fuel.

Charmi’s Sweet Cakes

Celebrations made better and sweeter with Charmi’s sweet.

SaleSale Ice Cream Ice cream Treat yourself and your loved ones with SaleSale Ice Cream.

BUKAL Water Refresh yourself with a freshly made BUKAL.

 PERFORMANCE TASK
Branding Worksheet for Your Business
I. Your Identity
Mission:
Our goal is to offer our consumers the best-tasting milk tea, coffee, and tea. At Cum Lau Tea, we
honor our commitments by consistently offering the highest quality milk tea, experiences, and service.
Vision:
The goal of our company is to give our consumers the finest possible experience with milk tea,
coffee, and tea. Cum Lau Tea aspires to carry on the tradition of offering healthy beverage options and
integrating quality product consumption into daily life. One cup at a time, we hope to alter how people
view and perceive tea.
II. Your Company
1. WHAT is your business category?
Special category and milk tea category are our special milk tea categories. The category of special drinks
includes popular milk tea and specialty drinks like bubble tea, iced coffee, and hot coffee.
2. WHERE is your business located?
At Poblacion, near the market so it was accessible to many people.
3. WHO are you?
I am the owner of the milktea business.
4. HOW do you offer your product or services?
By asking customers, entertaining them, and promoting my business.
5. WHEN did you start your business?
May 20, 2022, after the lockdown.
III. Your Potential Market
Demographics
Students nowadays are fond of buying drinks, especially milk tea. And for adults was coffee.
Needs/Wants
Our customers looking for refreshing and high-quality milktea options with unique flavors and
customizable choices.
IV. Your Competitors (List at least top 2)
Competitor 1:
A. How are you similar with your competitor?
We both serve milk tea beverages.
B. How are you different with your competitor?
We prioritize customers engagement and provide a cozy and tea shop environment for our customer to
enjoy.
C. What is your edge?
Our attention to details and flavors profiles and our dedication to excellent customer service give us a
competitive edge.
Competitor 2:
A. How are you similar with your competitor?
We both offer a variety of milktea flavors and customizable options.
B. How you are different with your competitor?
We focus on creating unique and innovative flavor combination.
C. What is your edge?
Our commitment is using high-quality ingredients and constantly introducing new and exciting flavor sets
us apart.
V. YOUR IMAGE
Brand Identity. List at least three (3) adjectives that describe your product.
1. Refresing
2. Creative
3. Delicious
Tagline:
Refresh and feel every moment with Cum Lau Tea for better thinking.
Brand Logo (Make an eye-catching logo suitable to the situation above)
ACTIVITY 1: CHALLENGE YOURSELF!!!

(a) designing and

Pre-operations

developing the EDS;

(b) choosing
The site of the
operation and the
technology to be used;
(c) acquiring the
technology,
machinery, and
equipment,
and all the relevant
service contracts;
(d) constructing,
Layouting, installing,
and testing the
operations
facilities and systems;
(e) planning and
programming the
production of goods
and services; and
(f) standardizing and
manualizing all the
operating and
administrative
processes and
procedures.
(a) designing and
developing the EDS;
(b) choosing
The site of the
operation and the
technology to be used;
(c) acquiring the
technology,
machinery, and
equipment,
and all the relevant
service contracts;
(d) constructing,
Layouting, installing,
and testing the
operations
facilities and systems;
(e) planning and
programming the
production of goods
and services; and
(f) standardizing and
manualizing all the
operating and
administrative
processes and
procedures.
(a) designing and
developing the EDS;
(b) choosing
The site of the
operation and the
technology to be used;
(c) acquiring the
technology,
machinery, and
equipment,
and all the relevant
service contracts;
(d) constructing,
Layouting, installing,
and testing the
operations
facilities and systems;
(e) planning and
programming the
production of goods
and services; and
(f) standardizing and
manualizing all the
operating and
administrative
processes and
procedures.
(a) designing and
developing the EDS;
(b) choosing
The site of the
operation and the
technology to be used;
(c) acquiring the
technology,
machinery, and
equipment,
and all the relevant
service contracts;
(d) constructing,
Layouting, installing,
and testing the
operations
facilities and systems;
(e) planning and
programming the
production of goods
and services; and
(f) standardizing and
manualizing all the
operating and
administrative
processes and
procedures.
(a) designing and
developing the EDS;
(b) choosing
The site of the
operation and the
technology to be used;
(c) acquiring the
technology,
machinery, and
equipment,
and all the relevant
service contracts;
(d) constructing,
Layouting, installing,
and testing the
operations
facilities and systems;
(e) planning and
programming the
production of goods
and services; and
(f) standardizing and
manualizing all the
 operating and
administrative
processes and
procedures.
(a) designing and developing the EDS;
(b) choosing the operations site and the technology
to be used;
(c) acquiring the technology, machinery, and
equipment, and all the relevant service contracts;
(d) constructing, Layouting, installing, and testing
the operations facilities and systems;
(e) planning and programming the production of
goods and services; and
(f) standardizing and manualizing all the operating
and administrative processes and procedures.
Operations (a) selecting, sourcing, and storing the appropriate
raw materials and supplies;
(b) recruiting and deploying the right manpower;
(c) running and maintaining the factory or service
shop using all the proper technical, supervisory, and
control methods;
(d) continuously improving operations and
upgrading facilities;
(e) quality assurance; and
(f) productivity, cost, and profit management.
Post- (a) manages the logistics of warehousing,
operations distributing, and delivering the Finished products to
the customers.
(b) for service establishments, post-operation is
mainly concerned with Obtaining customer feedback
to improve customer servicing practices.

ACTIVITY 2: EXPLAIN IT!

1.) The provider of the technology ought to be in charge of imparting all crucial technical
and procedural knowledge, instructing the system's key users, offering after-sales and
maintenance services, delivering replacement parts, and continuing to offer consulting
services. If the technology being used and implemented is very widely used and well-
known, there will almost probably be no technological contracts with makers.
2.) 1. Operations must make sure that the Maintenance Department is equipped to do
routine maintenance and fix problems when they arise.
2. Operations must obtain funds from finance in order to buy machinery and equipment,
renovate buildings, buy supplies, pay employees, and pay suppliers.

ACTIVITY 3: LET’S SEE!!!

Direction: Compute for the profits of the bake shop for the month of November
20xx.
Capital 70,000
Gas & Oil 5,000
Baking Ingredients 25,000
Salaries and wages (manpower) 30,000
Wrapping materials 10,000
Sales 90,000
Post-Test

TRUE OR FALSE
Direction: Shade the correct answer of your choice.
1. Operations managers and supervisors orchestrate and control the entire EDS.
o TRUE o FALSE
2. Operations proper implements and runs the factory or service shops that converts
the input into output or goods and services.
o TRUE o FALSE
3. Pre-operations concerned about evaluating the output and the outcomes of the
operations.
o TRUE o FALSE
4. The enterprise managers and technicians must understand how the technology
works.
o TRUE o FALSE
5. The technology provider are tasked to solicit and get the support of all other
units.
o TRUE o FALSE
6. Operations managers are responsible for selecting, sourcing, and storing the
appropriate raw materials and supplies.
o TRUE o FALSE
7. Pre-operations management is also concerned with acquiring the technology,
machinery and equipment, and all the relevant service contracts.
o TRUE o FALSE
8. Economy measures the of the input, the cost of transforming the input into
output, and the cost of the final output.
o TRUE o FALSE