Change Management

Methodology
The journey to long-term success with Google Workspace

Managing change isn’t easy, but it’s often necessary to improve and evolve - both as individuals
and as organizations.

To help address the challenges around change management, here are the best practices out-
lined in Google Workspace’s change management methodology, plus a checklist for effective
change and long-term success.

The change journey

The change journey to long-term success is
broken down into four primary phases:

Gain sponsorship, align Deploy services and Grow adoption, run Measure adoption,
stakeholders, and build ensure everyone is training workshops, and promote success
excitement for the enabled on how to use manage support stories, and provide
change the new platform operations self-help resources

Key work streams for managing change

There are four key work streams that help your organization gain
knowledge of the change, build proficiency with new technology,
and commit to using it to improve the way they work.

Engage leadership and identify key sponsors to support

Sponsorship the change and influence your end users

Understand the impact of the change on your end

Organizational
users and illustrate how this change is a positive
Analysis transformation to the way your users work

Ensure your users understand the benefits and

Communication vision of the change through a multi-channel
communication plan

Give your users the skills they need to be successful

Training with customized training delivered via methods most
accessible to your users

Change management checklist

Putting it all together, the below diagram shows the different
activities and communications that are essential at each phase in
the change journey and within each work stream.

Excite Enable Expand Embed

Engage sponsors Engage change agents Promote adoption Champion innovation

Engage leaders for go-live Continue to engage Lead innovation sessions

Identify executive sponsors
Sponsorship
Conduct executive briefing
with leaders
support and promotion
Recruit and train Google
Guides to provide go-live
support
leadership and Google to identify transformation
Guides to help promote opportunities with Google
Google features and
capabilities across the org

Analyze organization Address impact Prioritize transformation Measure and evaluate success

Communicate new cultural Identify cultural change Evaluate cultural change

Identify user groups
Org Analysis
Assess organizational
impacts and document
cultural goals
and operational norms
Resolve user and org
conflicts
challenges and address and adoption successess
skills gaps
Promote transformation
Assess transformation
stories and address any
readiness challenges

Plan communications Execute project comms Continue communications Promote innovation initiatives

Develop messaging Conduct marketing Share use cases and Communicate ongoing
strategy campaign success stories transformation initiatives
Comms
Create comms plan Deliver communications Recognize desired Share product updates,
behaviors enhancements, and new
features

Plan training Conduct training Continue training Train on new releases

Conduct training analysis Develop and deliver Conduct advanced product Provide ongoing training
Training and needs training programs and process training

Create training content Highlight new products,

Measure effectiveness features, and
and plan
transformation initiatives

The user experience

Based on the change management checklist above, imagine your user journey.
Do you have an answer to the questions below? If not, consider what you still
need to do to ensure your users are supported and prepared for long-term
success.

Live
How will you recognize
Global go-live and share successes?
What are you doing to
Early adopters How will you provide
support go-live and
ongoing support?
How will Google make it fun?
Post- Guides be trained as How do you continue
early adopters to What are you doing to
announcement support your user
to build adoption and
support users during handle roadblocks?
How will you go-live? groups?
continue to build
support for the How will you address
Change How can Google
issues? Measure
change? Guides be used to
Announcement success?
help prepare your org
How will users learn How will you for the impending
about the change? address resistance? change?

How will they get How will sponsors

questions answered? be selected?

How will managers

be empowered to
support the change? Loved by billions, including tomorrow’s workforce,
Google Workspace gives your employees the best way
to connect, create, and collaborate.

Learn more at workspace.google.com

Ask questions, find answers, and engage with a global

community of peers, Googlers, and product experts at
goo.gle/google-workspace-community