MARKETING CHAIN OF BANANA IN ALANGALANG, LEYTE

A Thesis Outline
Presented to the Faculty of the
Department of Agricultural Sciences
Visayas State University
Alangalang, Leyte

In Partial Fulfillment
of the Requirements for the Degree of
Bachelor of Science in Agriculture

ALJON D. OSEA
JANUARY 2023
 APPROVAL SHEET

VISAYAS STATE UNIVERSITY

Brgy. Binongtoan Alangalang, Leyte

COLLEGE OF AGRICULTURAL AND ENVIRONMENTAL SCIENCES

Department of Agricultural Sciences

UNDERGRADUATE THESIS OUTLINE

NAME OF STUDENT: ALJON D. OSEA

DEGREE: Bachelor of Science in Agriculture Major in Agricultural

Extension

TITLE OF STUDY: MARKETING CHAIN OF BANANA IN ALANGALANG,

LEYTE

APPROVED: MARICHU M. PADAYAO ____________, 2023

Adviser

REVIEWED: Student Research Committee

MARY ROSE GIBAN ____________, 2023

Chairman

DIONESIO R. MACASAIT JR. ____________, 2023

Member

APPROVED: DIONESIO R. MACASAIT JR. ____________, 2023

Department Head

SONIA L. PEDROSA ____________, 2023

Dean, College of Agricultural and Environmental Science

RECORDED: SHARON S. COSTELO ____________, 2023

College Registrar
CHAPTER I
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INTRODUCTION

Nature and Importance of the Study

Agriculture remains key for growth and poverty reduction. The Philippines is the

world’s eighth-largest rice producer. Its arable land totals 5.4 million hectares. Rice area

harvested has expanded from nearly 3.8 million hectares in 1995 to about 4.4 million

hectares in 2010. Rice is a staple food for most Filipinos across the country. The nation’s

per capita rice consumption arose from 93.2 kg per year in 1995 to 123.3 kg per year in

2009 (FAOSTAT, 2012).

Philippine is known for its large area for rice production but still insufficient to

sustain the country’s need. It is because of some factors affecting to its production like

overpopulation, global warming and natural disaster. With this situation, IRRI closely

works with national partners on mechanization and postharvest management in order to

improve productivity and environmental sustainability of rice production (IRRI, 2018)

Agricultural mechanization implies the use of various power sources and

improved farm tools and equipment, with a view to reducing the drudgery of human

beings and draught animals, enhancing the cropping intensity and the precision,

timeliness and efficiency of various crop inputs, and reducing the losses at different

stages of crop production. The objective of farm mechanization is to enhance overall

productivity and lower the cost of production (Verma, 20106). There are two general

types of agricultural labour in developed countries: owner-operator labour (or farm

household labour) and hired labour. Mechanization affects both sources of labour, but in
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slightly different ways. Mechanization tends to expand the reach of owner- operator

labour, resulting in larger farms (Schmitze & Moss, 2015).

This study will highlight the factors affecting the adoption of mechanized farming

technology of rice farmers in Jaro, Leyte together with the socio-economic profile of the

rice farmers.

This study will

Objectives of the Study

Generally, this study aims to assess marketing chain of banana in Alangalang

Leyte

Specifically;

1. Describe the socio- demographic profile of the respondents.

2. Determine the marketing chain of banana in Alangalang , Leyte

3. Identify problems encountered in the marketing chain of banana in Alangalang

Leyte

4. Formulate possible solution to the problems identified

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Scope and Limitations of the Study

The study will focus marketing chain of banana in Alangalang Leyte

Time and Place of the Study

This study will be conducted from March to April 2023 in the selected barangays

or banana vendors in Alangalang Leyte.

 Chapter II

Review of Related Liteture

Description of banana

Importance of banana

Philippine banana industry

Status of banana production in the Philippines

Marketing chain of banana

Problems in marketing chain in banana

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CHAPTER III

THEORETICAL AND CONCEPTUAL FRAMEWORK

THEORETICAL FRAMEWORK

Based on Rogers’ theory, he noted that the new technology itself can explain 49-

87% of the technology adoption rate. The differences in the level of technology benefits,

the level of risk, and the degree of dependence on resources account for the differences in

decision-making with regard to technology adoption by farmers. Also, according to the

theory of Pawlak et al. (2002), they stated that any country can follow and/or adapt to fit

its needs and formulate its own strategy to achieve the required level of mechanization

Figure 1. Conceptual Framework Diagram

 CHAPTER IV

METHODOLOGY

Site Description

Figure 2. Map of Carigara, Leyte showing the locale of the study

Carigara is a 2nd class municipality in the province of Leyte, Philippines. It is a

landlocked province with an area of 150.54 square kilometers or 58.12 square miles

which constitutes 2.38% of Leyte's total area. Its population as determined by the 2020

Census was 57,185. It is bounded on the north by Barugo and San Miguel, on the south

by Pastrana on the northeast by Tacloban city, on the east by Santa Fe, and on the west by

Jaro (Figure 2).

Jaro is a landlocked municipality in the coastal province of Leyte. It has a land

area of 207.19 square kilometers or 80.00 square miles which constitutes 3.28% of

Leyte’s total area. Its population as determined by the 2015 Census was 43, 199 and this

represented 2.50% of the total population of Leyte province. The nearest municipalities in

Jaro are Alangalang, Tunga, San Miguel, Pastrana, Santa Fe, and Barugo.
 8

Sampling Size and Sampling Technique

The researcher will use the simple random sampling technique. This will give

equal chance to all respondents to be selected as a participant. The list of rice farmers will

be obtained at the Municipal Agriculture Office of Carigara, Leyte. In this study, only

those names in the list will be included regarding of the list given by the office of

municipal agriculture.

To obtain the sample size, Yamane equation (1967) will be used in calculating the

exact number of respondents needed in the data gathering. A total of 77 respondents will

be derived from 337 rice farmers with a 10% margin of error.

Sample size will be computed using the following formula:

N
n= 2
1+ N (e)

Where;
n= sample size
N= (224) population size
e= (0.05) margin of error

337
n= 2
1+ 337(0.10)
337
n=
1+ 337(0.01)
337
n=
1+ 3.37
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337
n=
4.37

n = 77

To solve the respondents per barangays, the formula used is the concept of ration and
proportion.
x(n)
m=
N

Where;
m= number of respondents per barangay
x= number of farmers
N= population size
n= sample size
Table 1. Respondents’ distribution per barangay in Jaro, Leyte

No. of

Respondents/Barangay
Barangays No. of Rice Farmers

1. Macanip 102 23

2. Canhandugan 63 14

3. Olotan 59 14

4. Bias-Zabala 57 13

5. San Roque 56 13
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Total 337 77

Research Design

This study will use qualitative descriptive analysis. Using a survey questionnaire,

data will be gathered from respondents who are members of an organization who have

enough knowledge to answer the question given by the researchers. Additionally, this

study will explore farmers' youth benefits of organic agriculture training in Alangalang

Leyte.

Research Instrument

The study will use an interview schedule designed by the researcher. Originally, a

questionnaire will be drafted in English and be translated into the local dialect (Waray-

waray) to facilitate an interview. The farmers will be asked about Part I. Socio-

demographic profile, and Part II. The Factors influencing the adoption of Artificial

Insemination in Carigara, Leyte. Part III. The problems encountered in the adoption of

artificial insemination.

Data Collection

Before conducting the study, this proposal will be submitted and presented to the

thesis adviser and other SRC members for approval. Also, a request for permission to

conduct the study will be send to the respected offices of the barangays. Once the request
 11

for permission is approved, then it is time to conduct the survey. Data will be gathered by

conducting a survey to the selected participants in the chosen barangays. meter social

distancing with the interviewee.

Data Analysis

The researcher will prepare and organize the data from the survey questionnaire. The

researcher will obtain the data through the survey questionnaire answered by the

respondents of the study. The researchers will prepare and organize the data from the

survey questionnaire and interpret it to come up with a written analysis form.

 LITERATURE CITED

Odigboh, E.U. 2000. Mechanization of the Nigeria agricultural industry, pertinent notes,
pressing issues, pragmatic options. A public lecture delivered at the Nigeria
Academy of Science, International Conference Centre, Abuja. April 15.
Azogu, I.I. 2009. Promoting Appropriate Mechanization Technologies for Improved
Agricultural Productivity in Nigeria: The Role of the National Centre for
Agricultural Mechanization. Journal of Agricultural Engineering and Technology,
Vol. 17(2), pp. 5–10.
International Rice Research Institute 2018, Mechanization and Postharvest, accessed 18
November 2021, < https://www.irri.org/mechanization-and-postharvest>.
Verma, S.R. (2006) Impact of agricultural mechanization on production, productivity,
cropping intensity income generation and employment of labour. Available from:
https://www.researchgate.net/publication/237801065_Impact_of_Agricul-
tural_Mechanization_on_Production_Productivity_Cropping_Intensity_Income_
Generation_and_Employme nt_of_Labour Last accessed 23.11.2021.
Schmitz, A. & Moss, C.B. (2015) Mechanized agriculture: Machine adoption, farm size,
and labor displacement. AgBioForum 18(3), 278-296. Available at:
http://www.agbioforum.org/v18n3/v18n3a06-schmitz.htm. Last accessed
10.11.2021.
Azogu, I.I. 2009. Promoting Appropriate Mechanization Technologies for Improved
Agricultural Productivity in Nigeria: The Role of the National Centre for
Agricultural Mechanization. Journal of Agricultural Engineering and Technology,
Vol. 17(2), pp. 5–10.
Odigboh, E.U. 2000. Mechanization of the Nigeria agricultural industry, pertinent notes,
Pressing issues, pragmatic options. A public lecture delivered at the Nigeria
Academy of Science, International Conference Centre, Abuja. April 15.
LaMorte, W. 2019. Diffusion of Innovation Theory, Boston University School of Public
Health, accessed 15 November 2021, <https://sphweb.bumc.bu.edu/otlt/mph
modules/sb/behavioralchangetheories/behavioralchangetheories4.html#:~:text=
doption%20means%20that%20a%20person,this%20that%20diffusion%20is%20
ossible.>.

Calica, G.B and Lingbawan, K.R. (2019). Value Chain Analysison Processing Cardava
Banana Chips In The Philippines: Luzon Case. International Journal of Scientific Re-
search and Management (IJSRM) Vol 7 Issue 01 Pp 941-946||2019. Website: www.ijsr-
 13

m.in ISSN (e): 2321-3418Index Copernicus value (2016): 93.67, (2017):89.90, DOI:
10.18535/ijsrm/v7i1.em01.