Together in 2021, We'll Make Santa

Cruz County Better for Everyone

Launching this fall, Lookout Santa Cruz brings a first-of-its-kind primary news source to the many diverse audiences that comprise Santa Cruz County.
Digital-only and mobile-first, Lookout uniquely meets consumers and citizens where they are with essential information that empowers them to
become more civically engaged. Community betterment is core to Lookout’s mission. We partner with vital nonprofits in numerous ways—all to
magnify the good they do throughout the county.

Lookout Civic Opportunities

Civic and nonprofit organizations enjoy several unique
partnership and promotional opportunities with
Lookout:

TOP LEVEL CIVIC PARTNERS

A select group of civic organizations may partner uniquely
with Lookout, providing them and their members/
supporters with special benefits, namely direct financial
contributions from all new Lookout members to Civic
Partners to fuel their community-supporting work.

FREE CIVIC GROUPS PAGES

At launch, 60+ civic groups receive vibrant pages on
Lookout, at no cost. It's our way of demonstrating our
mission of expanding civic connection. Promote your
latest fundraisers, highlight staff and members/supporters,
showcase upcoming events, point to your email newsletter
and social media, and more through your own dynamic
presence. C I V IC MU L TIPLIERS PROGRAM
Engage your business or individual members/supporters to
underwrite Marketing Partnership for your civic group and
receive branding and engagement across Lookout. This unique
program drives lot of new visitors to your free Civic Group
page. Priced for impact at $1500/month with 3-month
minimum

Audience Our newsroom of 10 experienced journalists covers a wide range of

Lookout Santa Cruz aims to reach a third of Santa Cruz County’s
addressable market within the first year. We appeal to broad
segments of the county’s population, from north to south, and
numerous niches within it.
topics—from education to health to government, and from food
and the arts to environment and business. This topical approach
connects with a diverse spectrum of civic organizations that serve
the county, elevating awareness and sparking discussion of
important community issues.
 Civic Partners Program
Lookout creates a virtuous circle connecting credible local news, civic engagement, and healthy business. Our
unique Civic Partners Program acts on this belief, providing opportunities for deeper connectionswith—and
special benefitsfor—communitygroupsandtheirmembers.

How It Works & Benefits to

Civic Partners
• A select group of civic organizations regularly promote
Lookout and its content to their members/supporters, via
email newsletters, social media outreach, inclusion in
brochures and fliers, mentions at your meetings and
TOGETHER , CIVIC PARTNER
events, and more. WE CREATE A PROMOTES
NEW VIRTUOUS LOOKOUT’S
• Our Director of Community Partnerships meets with CIRCLE QUALITY
COVERAGE
you monthly to maximize the opportunity.

• Lookout's credible local content focused on relevant

community topics empowers more informed members /
supporters. We want to help you grow and engage your
base.
LOOKOUT
• Each and every Lookout member, through their support of CONTRIBUTES
quality local news, also contributes directly to community 1 0 % OF EA CH
betterment. This drives a new pipeline of income for M E M B E R S H I P TO A
CI V I C PA R T N E R
participating Civic Partners.

• Lookout rebates 10% of all net membership fees back to

Civic Partners, with each new Lookout member deciding
where to direct their funding support. The more members
you drive, the more your group and Lookout gain.
Community betterment and news literacy prosper.
Your Commitment to Participate
• Each group's funding is paid quarterly, once full
Lookout membership receipts are received and Ask your Lookout Santa Cruz representative about how to become
processed. Annual memberships drive more revenue, a CivicPartner.
more quickly.

FOR MORE INFORMATION, PLEASE CONTACT:

Chief Revenue Officer

jed@lookoutlocal.com

Director of Community Partnerships

alex@lookoutlocal.com