A

SCHOOL BASED ASSESSMENT

PRESENTED TO
CARIBBEAN SECONDARY EXAMINATION COUNCIL
IN
PARTIAL FULFILMENT FOR CERTIFICATION IN
PRINCIPLES OF BUSINESS

Name of Candidate: Matthew Brown

Candidates’ Number:

Centre Number: 100093

Territory: Jamaica

School: Petersfield High School

Teacher: Miss Morgan

Year of Examination: 2023

 Table of Contents

Acknowledgements 3

The issue/Topic/Problem to be investigated 4

Objectives 5

Background/Overview 6

Methodology 7

Presentation and Analysis of Data 8

Conclusion 11

Recommendation 12

Bibliography 13

Appendix 14

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 Acknowledgement

God is to be praised for giving the researcher the ability and insight to complete this SBA. A

special thank you to Ms. Morgan, my instructor, who gave me advice that helped me finish this

research. I'd want to thank my mother for helping me finish my research. Also, the researcher

would like to thank those who took the time to complete the surveys and the supervisors who

agreed to participate in the interview since without them, the study would not have been feasible.

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 The issue/Topic/Problem to be investigated

To investigate what influences’ the cost of production at Guangos Jerk and how it impacts
consumer behavior and popularity.

4
 Objectives

1. To determine if the location of Guangos Jerk impacts consumer behavior and the
popularity of the business.

2. To determine how consumers would react to a change in pricing.

3. To determine if the prices at Guangos Jerk are afford for its consumers.

5
 Background/Overview

This school-based assessment aims to investigate what influences the cost of production

at Guangos Jerk and how it impacts consumer’s behavior and popularity. Guanos Jerk is a

business located in Smithfield, Savanna La Mar, Jamaica and has been around since September

2017. However, some consumers believe that the food at Guangos Jerk is overpriced. By doing

this investigation, we will be able to determine if the best method of pricing was used to bring

profit to the business while being affordable to the consumers. This topic is important to be

studied as Guangos Jerk has decreased in its sales and ratings throughout the years. It is believed

that if Guangos Jerk made changes in its price to fit the standard of food being served, they will

see an increase in sales and the consumers will be more satisfied.

An article published on the website ‘Retently’ on September 28, 2016 titled “How Does

Your Product Pricing Affect Customer Satisfaction? Guangos Jerk will be able to assess their

production costs to finalize a suitable fitting price range for their goods to increase their sales and

increase in popularity. This research is important as it will enlighten readers of the importance of

pricing as it relates to the cost of production and how it can increase consumer satisfaction and

bring about popularity to a business. Also, it will state some of the ways production may

influence price and how society can adapt to an easier and effective method of pricing as they

will now be able to choose the most cost-effective way to produce goods.

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 Methodology

For the researchers to gather information on this topic, a survey was done in the form of

an eight (8) item digital questionnaire. Thirty (30) of these questionnaires were circulated via

social media targeting the consumers of which twenty-five (25) was completed. The

questionnaire consisted of six close-ended questions. Questionnaires were chosen as they would

facilitate quick response times and provided ease in the analysis of the data. To get an unbiased

answer, the survey was available to anyone who purchased from the establishment. The topic and

research was carried out by reading online articles relating to the topic and textbooks to assist in

the understanding of the importance of consumer behavior. Secondary data was therefore used to

gather public opinion from some customers which will help in understanding how the pricing

would impact consumers

Of the thirty (30) questionnaires sent out, twenty-five (25) was completed, this was an

adequate amount of information but challenges were faced as it took a long time to gather all

these responses, the questionnaire was chosen to be done electronically and sent out via

WhatsApp and other social media platforms. This took away a lot of time as the researchers sent

out surveys continuously with the hope of gaining responses from the consumers of Guangos

Jerk. Nevertheless, data was gathered and the researchers were able to analyses and represent the

data in the form of pie charts, bar graphs and tally charts.

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 Presentation and Analysis of Data

PIE CHART SHOWING THE RESPONSES ON WHETHER THE PRICES AT

GUANGOS JERK ARE A FFODABLE OR NOT

34%

it is not expensive but not af -

fordble
yes very affordable
60% no they are expensive

6%

Figure #1. Pie chart showing the affordability of prices at Guangos Jerk
Based on the results of the questionnaire, sixty (60) % of the respondents think that Guangos
Jerk is not expensive but at the same time not affordable, thirty-four (34) % believe they are
affordable and six (6) % believe they are expensive.

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BAR CHART SHOWING WHETHER OR NOT INDIVIDUALS WILL STILL SUPPORT
THE ESTABLISHMENT IF THERE WAS AN INCREASE IN PRODUCTION COSTS

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%
Yes No Maybe

Figure #2. Bar chart showing the support in the establishment if there was an increase in
production costs

The data collected from the questionnaire showed that fifty-nine (59)% of the respondents will
still support the business even if they increased the production costs, thirty-four(34)% of the
respondents would not still support the business and seven(7)% of the respondents maybe would
still support the business.

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 DONUT CHART SHOWING WHETHER OR NOT INDIVIDUALS BELIEVE THE
CURRENT LOCATION HELPS TO INCREASE SALES AND POPULARITY OF THE
BUSINESS

27%

No
Yes

73%

Figure #3. Donut Chart showing the agreement of whether the cost of production

influences consumer behavior. The results from the questionnaire showed that twenty-seven

(27) % of the respondents do not believe that the location of Guangos Jerk influences consumer

behavior and popularity while seventy-three (73) % believes it does.

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 Conclusion

Based on the information and conclusions reached throughout the investigation, it was found that

Guangos Jerk's cost of manufacturing is within the price range that is reasonable, but if they were

to lower this cost of production, they would attract more customers and thereby increase their

revenue. This cost influences how customers behave, therefore any adjustment will have an

impact on the company's profitability and popularity. The business will see an increase in sales

and popularity if they lower prices by purchasing locally grown raw materials, improve the

quality of their food, and increase their marketing and advertising budget. Guangos Jerk has a

large customer base due to its strategically located location in the highly traveled Dunbar's River,

Smithfield.

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 Recommendation

After analysis, it is believed that the establishment could do the following to boost popularity and
sales:

 In order to cut their pricing and attract more clients who will buy more items while
preserving their current customer base, local suppliers of raw materials should be sought
out. This will boost the business's earnings and popularity.

 Seek to improve the quality of their foods because some customers are dissatisfied with it
at the moment. Customers will be more satisfied as a result, increasing sales and
popularity for the company.

 Allocate more money to marketing and advertisement to build trust and persuade possible
future consumers past the consideration stage, and straight into a purchasing mode.

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 Bibliography
ARTICLES

- “How Does Your Product Pricing Affect Customer Satisfaction” Published on the website
‘Retently’ on September 28, 2016.

- https://www.retently.com/blog/product-pricing-satisfaction/

- “The Effects of Business on Consumer Behavior” Published on the website “Chorn” on

April 26, 2019 by Zach Lazzari

https://smallbusiness.chron.com/effects-business-consumer-behavior-73788.html

BOOK

- Oxford Excellence for the Caribbean with SBA guide By Robert Dransfield, Sandrea
Butcher, Jaqueline Peters-Richardson, and Conrad Valentine.

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 Appendix
QUESTIONNAIRE

Copy of eight (8) item digital questionnaire answered by twenty-five (25) people who purchased
from the establishment. Influences on production costs at Gungos Jerk and its impact on
consumer behaviour and popularity.

1. Have you ever purchased food at Guangos Jerk?

Yes ( ) No ( )

2. Is the service and quality of food at Guangos Jerk of acceptable standards?

Yes ( ) No ( ) I don’t Know ( )

3. How often do you purchase food at Guangos Jerk?

Once per month ( )
2-4 times per month ( )
5 or more times per month ( )

4. Would you say that the prices at Guangos Jerk are affordable?
Yes, very affordable ( )
It is not expensive but not affordable ( )
No, they are expensive ( )

5. If the prices at Guangos Jerk were to be increased due to an increase in production costs,
would you still support the business?
Yes ( ) No ( ) Maybe ( )

6. Have you seen any advertisements or any type of marketing strategy done by the
business?
Yes ( ) No ( )

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7. Would you recommend the establishment to a friend?
No ( ) Yes ( )
8. Do you believe the current location of the business helps to boost the popularity and sales
of the establishment?
Yes ( ) No ( ) I don’t know ( )

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 INTERVIEW

Interview Questions asked to the manager of Guangos Jerk:

1. If the raw materials were lower, would you also decrease the price of the final goods?
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
2. Are you satisfied with the current price of your products?
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

3. Is the restaurant making enough profit to maintain the current pricing?

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

4. How much is the estimated cost to acquire the raw materials?

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

5. What is the cost of sourcing goods?

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______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

6. Where is the location that you source your goods from?

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

7. Do you think your prices are the main factor influencing consumer behavior and the
popularity and sales of the business?
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

8. If a competitor should increase or decrease their prices would you do the same?
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

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