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Anglais 2022 L1 S2 Element N 1e
Anglais 2022 L1 S2 Element N 1e
Anglais 2022 L1 S2 Element N 1e
FOAD GESTION
Mention : Gestion
Parcours : Fondamentaux en Sciences de Gestion
Niveau : L1
Semestre : S2
Unité d’Enseignement : UE6
Elément Constitutif :
ANGLAIS
Elément: n°1
Concepteurs :
RABIAZA Yvette, RAKOTOBE Lucie et RAZANAMANANA Haja Lalao
Enseignants-Chercheurs
Université d’Antananarivo
Avertissement :
a b c d e f g h I j k l m
n o p q r s t u v w x y z
(At the end of the alphabet song, there is: Now I know my ABCs, 26 letters from a to z or
next time won’t you sing with me)
The letter “a” is pronounced “ei”, “a” is the letter and “ei” the sound
“e” is pronounced “i”
“g” is pronounced “dzi”
“j” is pronounced “dzei”
“k” is pronounced “kei”
“r” is pronounced “a:(r)”
“w” is pronounced “double iou” but not double vi like in French
“y” is pronounced “wai”
“z” is pronounced “zi” in American English and “zed” in British English
Knowing the English alphabet sounds will help us to have correct pronunciation. Can you
spell your name? ………………………………………..
How do you spell the following words?
- Businessmen
- finance
- kennedy
- surname
- trade
- promotion
- management
Dialogue
A: What’s your name please? B: My name is Michael
A: How do you spell it? B: M-I-C-H-A-E-L, and yours?
A: Mine is Viviane B: How is it spelt?
A: V-I-V-I-A-N-E B: Nice to meet you Viviane
A: Glad to meet you too Michael, see you! B: See you!
1.2. GREETING
There are formal and informal (or familiar) ways of greeting people
Formal:
You can only use the informal or familiar formula when you are talking to friends and
classmates
Either in the morning, afternoon or evening, you can say
“Hi!” or “Hello!” to you friends but not to your teacher or your boss
Possible answers
- if you are in good health
“I’m ok/all right/not too bad/just fine/very well…”
“not too bad”
- if you are not in good health
“I’m not feeling well today”
“I’m ill/sick”
- if you want to precise the disease
“ I have a headache” J’ai mal à la tête
“ I have bellyache” J’ai mal au ventre
“ I have a toothache” J’ai mal aux dents
“I have stomach ache” J’ai mal à l’estomac
“ I have a sore throat” J’ai mal à la gorge
“I have a cough” Je tousse
“ I have fever” J’ai la fièvre
“I have flu” J’ai la grippe
Thanking Answers
1.4. INTRODUCINGS
Introducing/Being Introduced
- When you have to introduce someone to someone else, you can use the following
expressions:
“Carlos, I’d like (I would like) to introduce you to my brother John Gray”
“Carlos, this is my brother John Gray”
“Carlos, may I introduce you to my brother John Gray”
“Carlos, I’d like you to meet my brother John Gray”
- Dialogues
Sonia is introducing her husband John to Mr. Crawford who is her boss
Sonia: John, may I introduce you to Mr. Crawford my boss
John: I’m very pleased to meet you Mr. Crawford. I’m John Gray, Sonia’s husband;
Mr Crawford: Glad to meet you Mr. John.
Mr
Good ____1____, Mrs Jones.
Bean:
Mrs Jones: Good morning, ___2__. How are you?
Mr Bean: I'm fine ____3___, and you?
_______4___ . Mr Bean, this is my husband Michael, Michael this is Mr
Mrs Jones:
Bean my ___5_____.
Mr Jones: Pleased to meet you Mr Bean.
Mr Bean: ___6___ to meet you too. Are you from England, Mr Jones?
Mr Jones: Yes, from Manchester. Do you live in Manchester?
No, I'm from ____7____, but I live in Manchester while am teaching at
Mr Bean:
college.
Mrs Jones: Well, ____8___ Mr Bean, it was nice to see you.
Mr Bean: Yes, it was nice talking to you goodbye.
Mrs Jones: Bye bye, have a lovely day!
Mr Bean: Thanks, for you too!
What is commerce ?
Commerce is the wide and complex field of economic activity concerned with the buying and
selling of goods and their movement from producer to consumer.
1- Trade : it is the essential part of commerce; it includes the buying and selling of goods
2- Transport: it is the moving of goods from one place to another.
Various means of transport can be used according to the type of goods and their destination
3- Warehousing : it is the place where goods are stored
4 Banking : banks provide financial services needed for payment for goods
5 Insurance : it is the covering of risks for these goods
6 - Advertising; provide services which make goods known to the public.
COMMERCE
HOME FOREIGN
EXPRESSIONS
V to buy something from somebody
to buy = to purchase
n: a buyer = a purchaser
v : to sell something to somebody
v : to sell = to supply
n : a seller = a supplier
v : to pay for something
n: a payment
v to pay cash / in cash
v to pay by cheque
n : e-commerce= commerce via mail/ internet
A) Advertising
Different types
- Classified advertisements
- Display advertisements
- Open air hoardings (BRE)/Billboard (AmE)
- TV commercial
- Neon signs
- Special display
The internet is a new advertising medium
Product endorsement are when famous people recommend a product.
A series of advertisements for a particular company or product is an advertising campaign.
A person or business that advertises is an advertiser. An organization that designs and
manages advertising campaigns is an advertising agency.
Sponsorship is where companies sponsor (pay some of the cost of) events like concerts and
sport events.
B) Sales force
A company’s salespeople (its salesmen and saleswomen) visit customers and persuade them
to buy its products. Each member of this sales force may be responsible for a particular
region : his or her sales area or sales territory.
C) Promotional activities
Promotion (uncountable) is all the activities supporting the sale of a product, including
advertising. A promotion (countable) describes :
• A special offer such as a discount or reduced price. (see unit 23)
• A free sample : a small amount of the product to try or taste
• A free gift : given with the product
• Competitions with prizes
Supermarkets and airlines give loyalty cards to customers: the more you spend, the more
points you get, and you can exchange these points for free goods or flights.
Cross-promotion is where you buy one product, and are recommended to buy another product
that may go with it.
Dick: Do you know, Neil, that there's a difference between “commerce’' and “trade”?
Neil: Honestly, no. Bui I suppose they mean roughly the same thing.
Dick: Not exactly. You see, trade is only the buying and selling whereas commerce is much
more complicated.
Neil: I guess what you mean. After you’ve bought products, you must think of how to
transport them.
Dick: That’s not the only problem. There are others, such as advertising, insurance,
warehousing, and banking.
Neil: I can understand what advertising and insurance are. But what do “banking” and
"warehousing” mean?
Dick: Just imagine you’re a wholesaler, that is, you buy and sell commodities in bulk, or in
large quantities if you like. You will not be bringing large sums of money in your pockets,
will you? You must use the services of a bank to keep your money safe. You must also
think of how to keep the goods in good condition, in a warehouse where they will be stored
and prepared for sale.
Neil: You're right. Commerce is complicated; and what about commerce with other countries
Dick: he technical term is foreign trade or overseas trade, as opposed to home trade which
takes place inside the country concerned. In fact, foreign trade depends on the political
relation between the countries involved.
Neii: You mentioned the word “wholesaler'; now, what do you call people who buy and
sell things in smaller quantities?
Dick: Retailers. Like the shop-keepers in the streets or at the market.
d- amount= e-concerned=
Across Down
4 Better than a classified one (7,13) 1 BrE for ‘billboard’ (8)
5 Free (7) 3 One salesperson’s region for seling (9)
8 All the salespeople : sales (5) Electric advertising : neon …… (4)
10 An advertising ………… organizes ads 6 Head of the sales force : sales
(6) ………..(7)
11 Offers, competitions, etc. (10) 7 Male salespeople. (8)
14 Given away free as part of a promotion. 9 A new advertising medium (8)
(5) 12 Televison in an example of a
15 You win these in comptetions. (6) …………(6)
16 People or organizations who advertise. 13 Another word for 3 down (plural). (5)
(11)
17 Female membres of the sales force :
sales …. (5)
PAST PERFECT had+past had A: He had spoken. -A completely finished past - She had not cleaned the room yet - before, not yet, never, just,
SIMPLE participle(irregular N: He had not action before another past before she left already, once, until that day
verbs) or spoken. action -She slept after she had finished her -after
had+V+ed Q: Had he spoken? stress on the fact, action homework - if sentence type III (If I had
- Sometimes interchangeable talked, …)
with past perfect progressive
PAST PERFECT Had been+V+ ing had been A: He had been -Stress on the duration of an -I had been running for a moment For, since, the whole day, all
CONTINUOUS speaking. action when I realized that it was dark day
or PROGRESSIVE N: He had not been - Sometimes interchangeable
speaking. with past perfect simple
Q: Had he been
speaking?
FUTURE SIMPLE Will/shall+ V shall A: He will speak. -Future action -Tomorrow, uncle Tom will visit us. - tomorrow, next..., in a year
will N: He will not - I think she will probably come - (assumption) I think,
speak. - Assumption with regard to probably, perhaps
Q: Will he speak? the future (being sure that - If sentence Type I (If you
something is true) ask her, she will help you.)
FUTURE SIMPLE Am am, is, are A: He is going to -Plans and intentions - We are going to buy a new car next In one year, next week,
To be going to Is+ going to+V speak. month tomorrow
are N: He is not going to
speak.
Q: Is he going to
speak?
CONDITIONAL I would+V without to would A: He would speak. -Action that might take place - if sentences type II
SIMPLE N: He would not (If I were you, I would
speak. gohome.)
Q: Would he speak?
CONDITIONAL II Would+have+ past would have A: He would have -Action that might have taken - if sentences type III
SIMPLE participle spoken. place in the past (If I had seen that, I would
N: He would not have helped.)
have spoken.
Q: Would he have
spoken?
USE & KEYS The present continuous is used for : The present simple isused for
1. An action happening now or around the 1. General truth
time of speaking
Keys : now- at the moment
2. An action happening during a period 2. Habitual actions
around the present Keys : often – sometimes – never – always –
Keys : today – this season/week … usually – how often ? – once a …/ twice a …
EXERCISES
A. Put the verbs ( ) into the correct form : present simple or continuous
1. What your father (do?)
He is a teacher, but he (not work) at the moment.
2. Hurry ! The bus (come). I (not want) to miss it.
3. We usually (grow) vegetables in our garden but this year we (not grow) any.
4. She (stay) with her sister until she (find) some where to live
KEYS : If (type II), If only, as if, I wish, I’d rather, It’s time
EXERCISES
USE :
Example
Jane cleaned her room yesterday. She began at 8.00 and finished at 10.00.
What was she doing at 9.00 ? She was cleaning her room.
→ The Past Continuous indicates that someone was in the middle of doing something in the past, it
implies that the action was long.
→ The Past Continuous is often used with the past simple to say that a short action happened in the
middle of a long action.
EXERCISES
Put the verbs ( ) into the correct tense : past simple or past continuous
I (break) a plate last might. I (do) the washing up when it (slip) out of my hand.
Scrambled sentences : Put the words into right order so as to make meaning ful sentences.
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INTRODUCING............................................................................................................. 2