JUNE 4- JUNE 11 SOCIAL MEDIA CONTENT CALENDAR

ALL COMMS POSTED TO @onepeloton (LI, FB, TW, IG if applicable)

Date/Time Content Image TW IG

Sun, June 4 At Peloton, we ride with Pride. All day (Insert animated banner image with Peloton X
and everyday, we celebrate LGBTQ+ logo with #RideWithPride under it with
voices in our Peloton family. This ROYGBIV graphics fading in under the logo
June, we are excited to announce our to indicate Pride month graphic change and
#RideWithPride series, workout Ride With Pride class series announcement)
classes streamed from Peloton
Studios across the country. At
Peloton, we are united in our fitness
community, but we won't stop there.
Head to the link in our bio to reserve
your #RideWithPride spot. Steaming
class is to begin June 12th, led by our
#ProudAtPeloton fitness leaders.
#RideWithPride #ProudWithPeloton
#OnePeloton

#PrideMonth

Mon. June 5 Show your #PelotonPride at our
Hudson Yards #RideWithPride
Experiential Pop Up Photobooth June
6th-30th. Tag @onepeloton in your
photos for a chance to win a limited
edition #RideWithPride Swag Bag.
Yes. We are just that cool. 441 9th
Ave, New York, NY 10001.
(Insert image of Experiential Pop Up X X
Photobooth set up in Hudson Yards,
Handsome Commons location. Image will be
a high-quality photo of the photo experience
with Peloton Team members in it. Peloton
official logo will be placed at bottom right of
image)

#OnePeloton
Wed. June 7 Instagram Copy:
Our #ProudWithPeloton Team
Members continue to #RideWithPride.
Click the link in our bio to hear more
about our leaders’ stories. It's not just
about celebrating Pride at Peloton,
but with the world every day.
#OnePeloton
(Web graphic will be a short video with a X X
compilation of Peloton fitness instructors
telling followers what #ProudWithPeloton
means to them this Pride Month. Videos will
be interview format and short enough to
gauge attention spans but to also have
followers click links to watch more. All
Peloton instructors will be wearing
#RideWithPride merch in the video).

#RideWithPride

#ProudWithPeloton

Twitter Copy:

Our #ProudWithPeloton Team

Members continue to #RideWithPride.
Click the link below to hear more
about our leaders’ stories. It's not just
about celebrating Pride at Peloton,
but with the world every day.

bit.ly/pelotonpride

#OnePeloton

#RideWithPride

#ProudWithPeloton

Fri. June 9 (Insert animated graphic with “Peloton X X

RENAISSANCE” fading in and out of a black
screened image. Graphic will be on a loop
With her soulful sound and heart with text at the bottom that says “Reserve at
pounding music, @Beyonce gave us Link in Bio”)
the album of the century. Yes, we said
it. Join #ProudWithPeloton instructors
@adamcorsby and @brookepicult for
a special edition #RideWithPride
Renaissance Ride on June 15th. Get
your sweat on with a ride inspired by
Beyonce’s revolutionary album,
RENAISSANCE. If you didn't snag a
ticket to her tour, come sing along
with us and celebrate Pride Month
with the Peloton BeyHive. Click the
link in our bio to reserve your
#PelotonXRennaisnace streaming
spot today. The other months of the
year might try to Break Your Soul, but
in June, that's not an option.

#PelotonXRennaisance
 #RideWithPride

#OnePeloton

Fri. June 9 Twitter Copy: (Insert image of person using the new X X
Peloton flex device and machine with graphic
text underneath that says, “coming August
Not to flex, but we are about to. The 1st”, #PelotonFlex inscribed at bottom with
official #PelotonFlex launch is coming official Peloton logo at bottom right)
Aug. 1st. Click the link below for more
details.

bit.ly/pelotonflexlaunch

#OnePeloton

#PelotonFlex

Instagram Copy:

Not to flex, but we are about to. The

official #PelotonFlex launch is coming
Aug. 1st. Click the link in our bio for
more details.

#OnePeloton

#PelotonFlex