DESIGNER

PRICING GUIDE

THE BRIEF COLLECTIVE | DESIGNER PRICING GUIDE

 BASED PR
UE ICI
N
AL

G
V

DON'T CHARGE BASED

ON WORTH, THAT'S TOO
PERSONAL. INSTEAD,
CHARGE BASED ON THE
VALUE YOU PROVIDE.
YOUR WORTH IS FAR TOO EXPENSIVE.

THE BRIEF COLLECTIVE | DESIGNER PRICING GUIDE

 BASED PR
UE ICI
L N
A

G
V

THE CHART ON THE NEXT PAGE CAN HELP

YOU DETERMINE YOUR "BASE PRICING"
AS A DESIGNER. PLEASE NOTE THESE
THINGS ARE NOT THE ONLY FACTORS
YOU SHOULD CONSIDER WHEN PRICING A
PROJECT. WE ALSO RECOMMEND TAKING
INTO ACCOUNT YOUR OWN EXPENSES
AND UTILIZING VALUE BASED PRICING!

THE BRIEF COLLECTIVE | DESIGNER PRICING GUIDE

BASE PRICING CHART
Software
$500
Leaning heavily on Canva.
----- Might dip toes into using
$1000 Illustrator a bit.
This designer has started
$1,000 using Illustrator more and
understands the basic uses
-----
of Illustrator. Has started
$2,500
being proficient with the pen
tool.
Has sharpened skills in
$2,500
Illustrator. Knows how to use
----- glyphs and shape builder in
$5,000 Illustrator to make fully
custom elements for client.
Designer knows Illustrator
$5,000 well but could still sharpen
their skills. Designer knows
-----
how to quickly and effectively
$7,500
create mockups for every
project.
Designer knows Illustrator
really well and rarely has to
$7500
look up tutorials for
----- reference. This designer
$10,000 knows how to use the
transparency panel to add
textures!
Designer is a master at
Illustrator. All designs are
custom and rooted in
strategy. Uses Canva as a team behind them to make
tool to help their clients but
$10,000 +
never creates anything for
the brand identity inside
Canva. Understands how to
use advanced Illustrator
features.
Process & Experience
No process present.
Designer and client are
constantly going back and
forth on email.
Designer has started
exploring project
management solutions and is
working on streamlining
process but heavily relies on
communicating via email.
Designer has picked a
project management system
and has a streamlined
process that is easy to
understand. Client get's a feel
for who you are, who you
help, and why they should
care before they get on a
discovery call with you.
Project management system
and all the steps are branded
to the designer. This is a fun,
easy, and enjoyable process
for the client to go through.
Welcome gifts are sent.
The Designer elevates every
single part of the process so
that their focus is solely on an
elevated client experience
and making their perceived
value super high.
Designer has a tried and true
process that they replicate
with every client. They have a
the process happen
smoothly and quickly if
strategy for the client every
needed. Client welcome and
off-boarding gifts are sent.
Providing "aftercare" once
the project is over.
BASE PRICING CHART | PART 1
Strategy Deliverables
No strategy used. Client is
coming to the designer with Logos only, no guidelines,
an idea ready to go. Designer additional collateral, etc.
is basically a pixel pusher.
Designer is starting to make
Brand identity with basic
purposeful beginner
visual elements like primary
decisions behind design
logo, logo variations, colors,
choices but could still
fonts, etc.
improve on strategy.
Designer has started
Brand identity with
implementing brand
purposeful visual elements,
foundation strategy
basic strategy, social media
components like brand
templates, and other
values, mission, competitor
necessary collateral.
analysis, etc.
Brand identity & strategy,
Designer understands how
social media templates,
to implement brand strategy
collateral, and full guidelines
and ask the right questions.
with instructions.
Designer understands how Brand identity & strategy,
to implement brand strategy, social media templates,
ask the right questions, and collateral, and full guidelines
do industry research. with instructions.
Designer is a master at
strategy. Has a tried and true
Brand identity & strategy,
method for how to approach
social media templates,
strategy and delivers an
collateral, and full guidelines
entire brand bible full of
with instructions. Project
aftercare & off boarding
time. Their team can replicate
documents are included.
this type of strategy for the
client.
 Value based pricing is quoting your client based on their expected
ROI (return on investment) from working with you.

QUESTION 01.

WOULD YOU CHARGE A MOM & POP SHOP MAKING $50K A YEAR THE
SAME AMOUNT YOU WOULD CHARGE A MULTI-6 FIGURE COMPANY?

Probably not because the expected ROI is not the same.

That multi-6 figure company might see a 10% increase in sales

from GOOD branding
and 10% of $500K is $50,000!!!

You CAN charge $12,000, $15,000, $30,000 etc. without feeling

guilty!

You can also charge a mom & pop shop $5,000 and feel good
about it because to that mom & pop shop $5K is a significant
investment that they can still afford at their current revenue.

However, to a multi-6 figure company that $5K investment

is little to nothing so you have to charge appropriately.

QUESTION 02.

BUT HOW DO I KNOW WHAT MY CLIENT'S RETURN

ON INVESTMENT IS?

It starts by knowing what questions to ask and conducting business research before your client call.
We teach you how to ask the right questions and quote projects using value based pricing inside
our Design Biz Academy.

VALUE BASED PRICING | PART 2

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