BRANDING DECK

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INTRODUCTION
This branding style guide was made to ensure the correct usage of the brand
elements. All merchandise, advertisements whether they are printed or digital,
should be made according to these guides to solidify the brands in the
customers minds.

The logo is the core graphic element of the brand which means being consistent is
important. It should be used according to these guides to keep the brand cohesive
and powerful. The text can be the company name only, or in the prefered case both
the company name and the strapline.

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THE LOGO

Here are a variety of the Brands logos, which should

provide enough flexibility for all intents and purposes:

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GENERAL OVERVIEW
Miami Athletic Club (MAC) is a organization created to provide sporting activities and opportunities for
young people, regardless of race, religion or economic status, in urban communities . MAC will design
and implement youth soccer programs with academic and social standards that will develop young
people into well rounded members of our community. In addition to the programs that will take form
throughout the United States, we will create a robust business plan that will be made available to other
International communities

OBJECTIVES MISSION VISION

To increase participation in youth soccer and
recreation programs in the Miami Dade and
surrounding areas. Also, to increase youth
access to health care and healthy lifestyle
development.
The mission of Miami Athletic Club is to
provide a constant learning environment that
develops soccer players from ages 3-20+ to
their fullest athletic, educational, and social
potential regardless of gender, physical
abilities or background. This will be
accomplished by providing holistic instruction
Miami Athletic Club (MAC) is an internationally
recognized soccer organization delivering every
player an optimal “Player Centric” learning
environment with consistent superior coaching,
training facilities, equipment and sense of
community. Parents and guardians acknowledge
MAC’s commitment to providing easy to
understand and accessible player programs and

and competitive opportunities that enhance
character, sense of team, community and
passion for the game of soccer.
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volunteer opportunities that are well conceived
organized and supported by clear and timely
communications
THE DO’S AND DON’TS
Here are some rules to help keeping everything consistent, cohesive.

Don’t use A Diferent Don’t Stretch it Don’t use other colors

logo

MIAMI AC

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THE DO’S AND DON’TS
Here are some rules to help keeping everything consistent, cohesive.

Don’t rotate the logo Don’t use the emblem only Don’t use the text only

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 FONT SELECTION

Here are a variety of the Brands logos, which should

provide enough flexibility for all intents and purposes:

Berlin Sans FB
Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopqrstuvwxyz
!@#$%^&*() 0123456677890

Demi:

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 Primary: Third:
COLOR SELECTION #8DB5FF #000000
These are the only colors which shall be used when
representing the brand. It perfectly reflects the brands
personality, diverging from them can create confusion.
A solid, consistent color scheme helps immensely with brand
recognition.

Adjustments may be made for packaging, POP and

collateral to compensate for paper stock and other
treatments; the goal is always to maintain the visual
integrity of our brand colors.
Secondary:
#ffffffff
These colors can be used on digital or printed, advertisements, catalogues, merchandise

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CLEAR SPACE
Our logo should always have enough breathing space.
A clean space around the logo ensures a greater visual
impact. Respect the borders, don’t put anything closer than
the minimum distance as shown:

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