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O R G A N I Z A T I O N D E V E L O P M E N T J O U R N A L

Developing the Capability to Be Agile

V P Kochikar, PhD, Infosys Technologies


M P Ravindra, PhD, Infosys Technologies

Abstract
Organizations must
Organizations must increasingly view their compe- increasingly view their
tency development challenges in terms of the need to
competency development
be agile. This paper defines the notion of agile capabil-
ity and deconstructs it into its constituent competen- challenges through one
cies. These competencies are depicted in the form of an unified lens: the need
agile capability ‘stack’ – a layered set of the competen- to be agile.
cies that collectively constitute agile capability. This
deconstruction is carried out by instantiating the con-
cept within one industry, the technology industry. Accordingly, the paper defines the notion of agile ca-
However, the concept of agile capability is widely ap- pability, and brings out some conceptual and practical
plicable. Our objective is to place the notion of agile aspects. It then develops the concept, enumerating the
capability firmly in organizational competency devel- competencies of being agile, in the form of the agile ca-
opment discourse, and help its conscious cultivation. pability ‘stack’. This development is carried out here
by implementing the concept within the technology
industry. However, the concept of agile capability de-
Introduction fined here is applicable to any industry.
The Need to be Agile
The Infosys Competency Journey
Agility, or the ability to respond quickly and effec-
tively to environmental change, is a critical organiza- Infosys Technologies is a global company providing
tional imperative. This paper is wri?en against the business and technology consulting services, and has
backdrop of well over a decade’s first-hand experience over 72,000 employees in 14 countries including India,
developing the people competencies that Infosys Tech- the US, the UK, Australia, Canada and China. For pur-
nologies needs to successfully design and deliver solu- poses of exposition, Infosys’s competency develop-
tions to customers. Some challenges faced on its ment initiatives are described along a time line split
competency development ‘journey’, and responses are into three “periods”. Table 1 details the first two peri-
enumerated. The paper examines how organizations ods. It must be stressed that the focus, themes, busi-
must increasingly view their competency development ness challenges, and initiatives enumerated in each
challenges through one unified lens: the need to be period are not exclusive to that period – the focus of
agile. the first period was not abandoned, and the themes
and business challenges of the first period did not
The paper has a somewhat deep and encompassing cease to exist at the end of that period. Rather, they
objective: to deconstruct the capability to be agile into must be seen as cumulative.
its constituent qualities, and thus promote a deeper
understanding of this crucial capability. This, it is
hoped, will help an organization that has identified
the need for agility to build it consciously.

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Table 1. The Infosys competency journey: a glance (the first two periods)

“Period” Defining Key characteristics / initiatives Milestones achieved


Theme / chal-
lenge

Primary Building a ro- Growth: Supporting growth Supported annual revenue growth rates
Focus on bust, scalable through high-volume course ranging from 30% - 100%.
Scalabilityi competency delivery.
engine Employee strength 200 (1991) to 10000
Early 90s - Quality: Ensuring courses are (2002).
2002 well-designed and delivered.
1500 course offerings annually.
Coverage: Providing education
along four competency dimensions Annual volume of education delivery:
: technology, process, and 200,000+ person-days (consumed).
behavioral skills.
Space dedicated for education – 200,000
square feet.

Primary Showing External assessment: Certifying Flagship 16-week Foundation Program


Focus on demonstrable courses against accepted external that inducts fresh engineers into software
Valueii links education standards. development certified, using US CSAB
between and ABET criteria.
1998-2006 competency Comprehensiveness: Extending
development education to cover the added 1300+ distinct courses available across all
and business dimensions of advanced the dimensions and delivery modes.
need technologies, industry verticals,
leadership skills Internal certification on technology, verti-
cal and project management skills based
Asynchronous course delivery: on a 5-level competency model.
Extending the modes of course
delivery beyond the classroom: Career progress tied to certification
E-learning, distance learning,
knowledge management. Increased business footprint – specialized
“academies” within solution groups.
Employee certification: Certifying
employee competency through Education at any worldwide location.
assessment against defined
framework. Employee strength has grown to 72000.

Broadened geographical foot- 3000 course offerings annually.


print: Extending availability of
education across geographies. Annual volume of education delivery:
600,000+ person-days (consumed).

Space dedicated for education touched 1


Million square feet.

The Notion of Agile Capability of products but as collections of competencies, and un-
derstand how their competencies contribute to com-
Strong competencies, whether of individuals or of or- petitiveness (Kochikar and Ravindra, 2004).
ganizations, are central to organizational well-being. Considerable literature, of a scholarly as well as of a
The school of strategy thought known as competence- more accessible nature, has been devoted to compe-
based competition - pioneered by Penrose (1959) and tency (Leonard-Barton 1992). The importance of agility
Wernerfelt (1984) – holds as an article of faith that or- too is known (for example, Tripsas and Gave?i 2000).
ganizations must view themselves not just as creators

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lated disciplines. It is partly for this reason that agile
capability is not defined as an overlay or an “add on”,
but as an organic whole that includes knowledge of
From a practical standpoint, the the discipline. Another motivation for such a “wholis-
notion of agility continues to be tic” approach to the notion of agile capability is that,
afflicted with a certain degree from a developmental standpoint, it is hardly ideal to
of opaqueness. first make a person competent in the discipline and
then add on the capability to be agile. Agility must be
“baked in”, preferably from the start.

Agile capability can thus be defined as the ability of an


From a practical standpoint, however, the notion of individual or organization to extend or reconfigure ex-
agility continues to be afflicted with a certain degree of isting competencies, or acquire new competencies, so
opaqueness. Most managers, asked to enumerate the as to deliver continued high performance in the face of
qualities that constitute agility, would list a few intel- rapid environmental change.
lectual and mental faculties such as receptiveness to
change, and the ability to learn continuously. How- The next task is to enumerate those competencies that
ever, from a competency development perspective, a need to be extended, reconfigured or acquired. A sub-
partial list is of limited use, and a need has long been sequent section does precisely that. For the moment, a
felt to comprehensively deconstruct agility into its pause to revisit the question of why agile capability is
constituent qualities. Only then can an organization a concept worthy of a?ention.
set about the task of imbibing - and imparting - the ca-
pability to be agile.
What, in Practical Terms, Does Agile Capability Mean?
At a deeper level, this paper also seeks to dispel the
idea that agility is purely, or even largely, an a?ribute The need to be responsive to change appears self-evi-
of mindset: for example, consider the ability to learn dent. However, it is pertinent to ask, does the capabil-
continuously. While this ability certainly demands a ity to be agile really make a difference to how an
mental outlook of embracing change, it is also a func- organization thinks or behaves? Is this difference valu-
tion of many a?ributes that have li?le to do with able in ways that are meaningful? Table 2 sums up the
mindset: subject knowledge, the ability to consult the characteristics of an organization (or organizational
right sources, learning techniques acquired over time, unit) with agile capability. To illustrate agile capability
and so forth. in action, consider the camera manufacturers Canon
and Nikon. They had leadership positions in the con-
ventional (film) cameras, and as conventional camera
Agile capability must be defined technology faded away to be replaced by digital pho-
not as an overlay or an “add on”, tography in the 21st century, were able to reconfigure
but as an organic whole that their competencies to be leaders in digital photogra-
includes knowledge of the phy. Intel during the 1980s made the transition from
RAM memory chips to microprocessors. IBM retooled
discipline. to emerge a formidable competitor in Information
Technology services. In retrospect it can be seen that
these companies could transition successfully because
they embodied the spirit of what we refer to as ‘agile
Thus, the capability to be agile is defined in terms of a capability’.
bundle of competenciesiii, some relating to subject
knowledge, some to the skills required to excel at tasks
demanded by the discipline, and others to mindset. It
is worth noting that in such a view, the capability to be
Collecting the ingredients that
agile is inextricable from the specific discipline. It is make up agility under the ambit
unrealistic, even utopian, to define a generic concept of one concept, and according it
of agility that encompasses the ability to transition ef- the status of an explicit
fortlessly across disparate disciplines. The notion of capability will enable it to be
agile capability has meaning only when delimited by consciously cultivated.
the context of a specific discipline, or a few closely re-

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Thus, although the term ‘agile capability’ is being de- The ‘Agile Technologist’ – An Integrated View
fined here, the ingredients that go to make up agile ca-
pability have long been known to companies that have Consistent with our concept of agile capability as
thrived in the face of business and technological being inalienable from a specific discipline, we de-
change. It is our fervent belief that collecting these in- velop the concept further by instantiating it within the
gredients under the ambit of one concept, concretizing technology industry. The technologistv functions
that concept, and according it the status of an explicit within a complex ecosystem of entities that collectively
capability will enable it to be consciously cultivated. work to meet the needs of the business. In this context,
the competencies that describe an agile technologist
are enumerated. Some competencies relate to knowl-
Table 2. Characteristics of an organization (or unit) edge of technology, some to the skills required to
with agile capability apply it, and others to mental faculties.

Characteristic / Typical Organization A. Technology Adeptness


Feature Organization / /Unit with
Unit Agile Capability This cluster of competencies refers to an understand-
ing of the principles governing the discipline (in this
Alertness to Minimal to Mod- High case, technology), and the ability to apply those princi-
technology and erate ples well .
business change
1. Strong conceptual and theoretical foundations:
Responsiveness Reactive Proactive Learning new competencies entails the
to technology instantiation of a general concept /theoretical
and business construct into a new domain, and hence a firm
change grounding in the foundations of the relevant
discipline is essential. To illustrate, consider a
Competence Current task Current task
person who fabricates electronic circuits for
Focus competence – competence –
Television receivers. Only by means of a firm grasp
High High
of the principles that govern the behavior of
television receiver circuits, that such a person is
Future task com- Future task com-
likely to be able to fabricate receiver circuits to
petence – Low to petence – High
perform a similar but unfamiliar function – say the
non-existent
reception of High Definition TV signals.
Vulnerability to Moderate to Lowiv
disruptive High 2. In-depth, applied knowledge of 2-3 specific
change technologies: It is unlikely that one can acquire
the ability to apply a new technology without
Retain customers
having applied at least one specific technology.
and acquire new
Further, a given product often involves multiple
ones
technologies. Another factor is an increased
Competitive po- Largely a fol- Consistently confidence in one’s ability to grasp new
sition in the in- lower, and re- capitalizes on knowledge.
dustry and how mains so. changes in the
it evolves over competitive sce- 3. Quality and process understanding: A thorough
time nario and over understanding of the principles of quality, and the
time, ascends to processes by which products are designed and
a leadership po- delivered are important. In a context of rapid
sition in the in- change, these assume enhanced importance as it is
dustry. As a easy to compromise quality by omi?ing or
leader, is able to arbitrarily simplifying complex processes to
fend off chal- deliver faster. While compromises may sometimes
lenges to its be acceptable, knowing what compromises can be
leadership. made, and when, is critical to avoid coming up
with half-baked or unusable products.

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4. Socialization and Problem Solving: This includes
he competencies of understanding, formulating New knowledge frequently occurs
and solving common problems that arise in the at the boundaries of disparate
discipline, and of communicating and influencing
disciplines. Any business problem
various quarters, both internal and external to the
organization.
that is sufficiently complex has
facets rooted in diverse
B. Integrative Thinking disciplines.

This cluster includes the following.


2. Ability to synthesize knowledge from a wide
1. Ability to see the business and user perspective: range of disciplines: New knowledge frequently
Specific competencies include an understanding of occurs at the boundaries of disparate disciplines.
the broader business context of the organization, a Any business problem that is sufficiently complex
familiarity with business models in various has facets rooted in diverse disciplines. A
industries, an awareness of market realities of well-rounded person is also more likely to have
specific technology platforms and vendors, an greater confidence in facing the unknown, and to
understanding of the link between technology exude greater credibility. Specific competencies are
solutions and customer need, and an appreciation an awareness of disciplines including Economics,
of Intellectual Property (IP) issues. Sociology, Decision analysis, and Organizational
behavior.

Figure 1. graphically depicts the competencies of being agile, in the form of an Agile Capability “Stack”.

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3. Big-picture understanding of the role of 4. Innovativeness - Creativity, ability to break
Technology in business and society: An barriers (disciplinary, organizational).
appreciation of how society influences technology
and vice-versa helps provide the context and basis
for all the technologist’s beliefs, motivations and Using the Notion of Agile Capability at Infosys
actions.
As the Infosys competency journey stands poised at
C. Technology Change Mastery the threshold of the rapid change that the future is cer-
tain to bring, the key operative descriptor that charac-
1. Technology Alertness: This set includes the ability terizes every aspect of competency development, and
to sense changes, both imminent and medium- suffuses it with a sense of urgency, is agility. We now
term, in the technology landscape. It also includes present the third period – with its focus, not surpris-
an awareness of techniques to stay abreast of ingly, on agility.
developments, such as research methodology, a
knowledge of reference sources and search
techniques (including internet search), an ability to Conclusion
develop new sources of knowledge such as peer
and professional networks, and an ability to use Perhaps inevitably, the organizational unit tasked with
research and advisory services. the mission of enabling employees must play a pio-
neering leadership role in acquiring the agile capabil-
2. Adaptiveness - Continuous learning, receptiveness ity needed to meet the constantly changing needs of its
to change, pre-empting change. internal customers.

3. Ability to influence change. – Change facilitation, As can be seen, although our enumeration of the com-
thought leadership, knowledge leadershipvi . petencies that constitute agility has largely been spe-
cific to the technology industry, the concept of agile
capability, as well as much of the agile capability stack

Table 3: The competency journey: a glance (the third period)

“Period” Defining Theme / Key characteristics / Milestones


business challenge initiatives envisaged
Primary Rapid and effective re- Se?ing up internal dis-
Focus on sponse to business change course on the complex Raw competencies defined, (agile ca-
Agilityvii skill set required to thrive pability stack), currently being re-
in the coming business fined. Detailed competency blueprint
and technology environ- under definition.
ment.

An integrated approach Collaborative academic partnerships.


2006-
to competency.
Every Infoscion (as employees are
Diverse mechanisms – called) regarded as a proven consult-
synchronous, asynchro- ant, offering performance enhance-
nous, internal, external, ment for clients.
self-discovery.
Personal development plans span-
Leverage external expert- ning entire competency spectrum.
ise be?er
Thought leadership via strong repre-
sentation in external fora, standards-
se?ing bodies.

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are generally applicable to companies in any industry Authors’ Reflection
that seek to sustain high performance in the changing
competitive arenas of the future. Dr. M P Ravindra is Senior Vice President and Head –
Education & Research (E&R). He reports to the Mem-
ber of the Board in charge of HRD and E&R. Dr V P
References Kochikar is Associate Vice President – Education &
Research and reports to the Head – E&R.
Brazell, J., T.M. Devinney and D.F. Midgley (2000)
“Customer value and strategic competence: a The year was 2006. As we looked back on the Infosys
discrete choice measurement approach”. competency journey (depicted in Table 1), we could
Competence 2000: 5th International Conf. on see that the first two periodsviii of this journey, where
Competence-Based Management, ed. R. the primary drivers were scalability and business
Sanchez and A. Heene, Helsinki, June. value, had been weathered well. A robust, scalable
competency engine – one of the corporate world’s
Hamel, G. and Prahlad, CK (1992) Le?er to the Editor, largest – had been built. The functioning of this engine
Harvard Bus. Review, May-June., p 164. had been a?uned to meet the needs of the business.
However, looking ahead, it could be seen with equal
Leonard-Barton, D. (1992). “Core capabilities and core clarity that formidable business challenges loomed.
rigidities: A paradox in managing new The accelerating pace of technological and business
product development”. Strategic Management model change and the growing talent crunch meant
Journal, Vol. 13, Summer, pp. 111-125. that every member of the Infosys family would need
to develop a new ability – the ability to respond rap-
Kochikar, V P (2000) “The Knowledge Management idly and effectively to change. And so, agility was
Maturity Model - A Staged Framework for identified as the crucial element that was to be added
Leveraging Knowledge”. KMWorld 2000 to the capability profile of each employee. It was thus
Conference, Santa Clara, CA, Sep. that the initiatives set forth in this article were born.

Kochikar, V P and Ravindra, M P (2004) “The Initially, we assumed that since agility was hardly an
Enterprise ValueStack Model vis-à-vis Hamel alien term in the competency literature, the term must
& Prahalad’s Core Competency Approach: An be well defined and understood, and mechanisms to
Analysis” Internal Tech. Report, Infosys impart it well established. However, the reality turned
Technologies. out to be somewhat different, and we thus felt that we
must document our experiences, and the learnings ab-
Penrose, E. T. (1959). The Theory of the Growth of the stracted therefrom, for the potential benefit of others
Firm, Basil Blackwell, Oxford. who may be in a similar position of having to impart
the capability to be agile.
Tripsas and Gave?i (2000) “Capabilities, cognition,
and inertia: evidence from digital imaging”. In conceptualizing and carrying out this initiative,
Strategic Management Journal, Vol 21, Issue being managers with significant experience in the or-
10-11 , Pages 1147 - 1161 ganization proved an asset. We knew the expectations
that the clients and the business had on the compe-
Wernerfelt, B. (1984). “A Resource-based View of the tency front. We had had long experience with impart-
Firm”, Strategic Management Journal, Vol. 5, ing competency to employees, and understood their
No. 2, pp. 171-180. mindset and aspirations well. Importantly, we had the
social capital so vital to gaining credibility with the
unit heads and other senior managers. While an exter-
nal consultant may well have brought in a fresh per-
spective or greater conceptual wherewithal, we felt
that this ‘inside understanding’ was critical, and could
not have been duplicated by an external consultant.

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Authors’ Bios

Dr. V P Kochikar works for Infosys Technologies


(NASDAQ: INFY), a leading provider of IT consulting
and solution services, as Associate Vice President and
Principal Consultant. His focus is in the areas of strate-
gic foresight, and building agile capability in the or-
ganization. Email: kochikvp@infosys.com.

Dr. M P Ravindra has extensive experience in technol-


ogy, in the industrial, academic and government sec-
tors. He is currently Senior Vice President at Infosys
Technologies (NASDAQ: INFY).

Endnotes
i
Secondary Focus on Value and Agility.

ii
Secondary Focus on Scalability and Agility.
iii
It is worth noting that the terms capability and
competency are used interchangeably in the literature
(Hamel and Prahlad 1992, Brazell,, Devinney and Midgley
2000).

iv
The best firms here practice “auto-disruption”.

v
Technologist, most generally, refers to a person
playing a specialist role in any field of technology. Our use,
while being consistent with that sense, refers to a person in
computer software technology.

vi
For more on knowledge leadership, see Kochikar (2000).

vii
Secondary Focus on Scalability and Value.

viii
We would be amiss if we failed to emphasize at this
point the fact that these ‘periods’ are purely an artifact of
this paper, and intended for purposes of elucidation only; al-
though the authors have, between them, played strong roles
at every single stage of the competency journey enumerated
in all three periods – and these roles have included the lead-
ership of the key competency development function - the
term ‘period’ itself finds no echo in the competency dis-
course of the organization. Of course, only the abstraction of
the ‘period’ is artificial – the remainder of the competency
journey described, including the defining themes, chal-
lenges, initiatives and milestones represent reality and
would be recognizable to anybody in the company.

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