Program name

Executive Post Graduate Program in

Data Science and
Machine Learning
Contents
About upGrad 2

Why Data Science and Machine Learning? 3

Why University of Maryland? 4

Program Highlights 5

Executive Post Graduate Program in Data Science 6

& Machine Learning from Maryland

Key Learning Outcomes 7

Academic & Industry Expertise at Maryland 8

Curriculum 9

Capstone Projects 14

upGrad Learning Experience 15

Meet the class 17

Career Support 18

Program Details 19
ABOUT
UPGRAD
upGrad has delivered over 20 million hours of learning, delivering programs by
collaborating with universities across the world including Duke CE, IIIT Bangalore,
Deakin Business School and University of Maryland among others. We have
successfully impacted 2M+ learners from 85+ countries in 7 years of our existence.

Online education is a fundamental disruption that will have a far-reaching impact.

upGrad was founded taking this into consideration. upGrad is an online education
platform to help individuals develop their professional potential in the most engaging
learning environment. Since inception, upGrad is focused on helping to work
professionals in their bid to learn, grow and move up in their career through a wide
range of programs designed to improve their expertise.

Our research has consistently revealed that the greatest differentiator for
professionals looking to progress into a position of expertise and eminence in their
domain is a continuous education. As they move into positions of influence, senior
management professionals are required to bring in-depth knowledge of key business
theories along with the executional aptitude that they have honed and perfected in the
course of their careers.

As the ability to partake in the academic rigours of business education becomes

limited due to the demands of work and life, professionals often find themselves in the
position of having to treat their continuing education as a burden which comes in the
way of their professional performance. Through its association with the University of
Maryland, upGrad endeavours to facilitate continuing education for senior
professionals without impeding their career journeys.

Our aim is simple:

We strive to create
high-impact, on-campus
hands-on experiences that
prepare students for
meaningful and productive
careers.

Ronnie Screwvala
Co-founder & Executive Chairman
2.
WHY DATA SCIENCE AND
MACHINE LEARNING?
Top skills in the 21st century
Today, from regional offices to the boardroom - data drives decisions. So, data science
graduates are directly involved in the highest levels of the corporate decision-making
process. Data Science is one of the most in-demand sectors globally for 2021 and The
United States is the largest hub for data analysts. Every industry, be it finance, retail,
healthcare or information technology, has opened its doors for data science and
analytics professionals. According to a report shared by the U.S. Bureau of Labor
Statistics, data science expertise will drive a 27.9% rise in employment by 2026.
Business analytics is all about uncovering insights from raw data and using it to
influence business decisions positively. When companies can analyze their past
performances, they get to identify missed opportunities and subpar strategies.

The potential of data science is not limited to identifying opportunities to boost

decision-making and operational efficiency. Companies can use analytics to conduct
market and competitor research to find out untapped opportunities such as new
markets, new customer segments, new product ideas, etc. As new doors open, the
potential to grow and earn more profits increases manifold. As an increasing number
of organizations realize the potential of data backed by different data science
technologies, the demand for skilled professionals is also rising. The global data
science market continues to grow steadily as we speak, indicating that there is a
rapidly growing demand for certified machine learning experts. In fact, business
analysis ranked as one of the most demanding skills of 2019. Unfortunately, the
demand far exceeds their supply, and while this is bad news for companies, it is great
for aspirants who are looking to build a career in Data and Machine Learning.

$119,702 28% growth

is the average base salary of is expected in Data Science
a Data Scientist in the U.S. jobs starting now through
2026 as per a report from the
U.S. Bureau of Labor Statistics

Source: Indeed.com I Forbes.com I U.S. Bureau of Labor Statistics

3.
WHY UNIVERSITY OF
MARYLAND?

The University of Maryland, College Park is a flagship state university and one of the
nation's preeminent public research universities. A global leader in research,
entrepreneurship and innovation, the university is home to more than 40,700 students,
14,000 faculty and staff, and nearly 400,000 alumni all dedicated to the pursuit of
Fearless Ideas. Located just outside Washington, D.C., they aspire to discover and share
new knowledge every day through their renowned research enterprise and programs in
academics, the arts and athletics. And they are committed to social entrepreneurship as
the US's first “Do Good” campus.

Our Mission
The University is committed to being a preeminent national centre for research and for
graduate education, and the institution of choice for young working professionals to
sharpen their decision-making skills to make a real impact in the workplace and stand
out to employers.

4.
PROGRAM
HIGHLIGHTS

International 12 months of A Step towards

Exposure learning a New Future
University of Maryland Learn essential skills for An executive post
offers state of the art a successful career graduate program
pedagogy and student acceleration in the Data from a top-ranked
experience that will Science and Machine US university is
enable you to view Learning field with a your passport to a
business problems comprehensive 12 great career
through a unique months program abroad.
global perspective. ensuring quicker
learning and career
outcomes

Practical Learning Global Network Competitive

Experience through upGrad Advantage
Learn the latest skills Alumni Base Gain an edge over
through real-world Connect with over your peers through a
case studies in data 2,00,000 alumni trusted, century-old
science and across the world brand, cutting-edge
productionizing including luminaries American pedagogy
business solutions. in sciences, arts and and best-in-class
media. curriculum.

5.
EXECUTIVE POST GRADUATE
PROGRAM IN DATA SCIENCE &
MACHINE LEARNING

Executive Post Graduate Program in DS & ML with University of

Maryland is one of the most advanced certificates available to those
in the field of business.

Format
Online (Recorded Video Lectures + Interactive Mentored Learning)

Student Support
• Student Support is avvialbale all day for your convenience 24x7
• For urgent queries , use the call back option on the platform

Time Commitment
12-15 Hrs/Weeks

Duration
12 Months

Projects
20+ Industry Project

6.
KEY LEARNING
OUTCOMES

Develop your knowledge of the most popular analytics tools and

technologies.

Develop the capacity to use analytics and data science to solve

business problems on your own.

Learn about Data Science uses and ramifications in various Industries

like BFSI, Retail, E-commerce and Healthcare.

Learn how to extract key business insights from data and convey them
to stakeholders in a clear and concise manner.

Create models that forecast future trends and utilise them to guide
business decisions.

Apply the cutting edge ML algorithms to develop solutions for

real-life business problems.

Design the AI strategy for your vertical and evaluate the various
factors involved in its implementation.

7.
 LEARN FROM BEST OF
ACADEMIA
University of Maryland's Robert H. Smith School of Business Faculty

Anil Gupta PK Kannan Kislaya Prasad

Michael D. Dingman Chair in
Strategy and Entrepreneurship;
DBA, Harvard University;
Management and Organization
Associate Dean for Strategic
Initiatives;
Dean's Chair in Marketing Science;
PhD in Management, Purdue
University;
Marketing
Research Professor;
Academic Director, Center for
Global Business;
PhD, Syracuse University;
Decision, Operations and
Information Technologies

John Bono Lauren Rhue Kunpeng Zhang

Associate Clinical Professor
Department of Decision,
Operations & Information
Technologies;
PhD in Information Systems,
Nova Southeastern University
Assistant Professor of Information
Systems PhD, Stern School of
Business, New York University
Decision, Operations and
Information Technologies
Assistant Professor
Ph.D., Northwestern University
Decision, Operations and
Information Technologies

Margrét Bjarnadóttir
Associate Professor
Ph.D., MIT
Decision, Operations and
Information Technologies

Note: Faculty is subject to change at university discretion.

8.
CURRICULUM
Preparatory Course
• Data Analysis in Excel

The module will help you gain a near professional expertise in excel.

Course: Data Science Toolkit 10 Weeks

• Introduction to Program

• Introduction to DS Landscape

Gain an overview of the roles and skill set required in the data science space. Learn the
framework used to apply data-driven solutions to solve business problems.

• Python Programming Essentials I - Variables, Expressions,

and Control Statements

Build a foundation for the most in-demand programming language of the 21st century.

• Python Programming Essentials II - Functions and Data Structures

Learn to apply different data structures such as lists, tuples, and dictionaries to solve different
problems. Learn how to use inbuilt functions as well as custom functions to accomplish the
task at hand.

• Python Libraries for Data Science - NumPy

Learn to use one of the most important Python libraries, NumPy. Learn to use NumPy in
numerical operations in data analysis.

• Python Libraries for Data Science - Pandas

Expand your knowledge of Python by adding Pandas to your programming arsenal. Pandas is
used for data manipulation and analysis. It offers data structures and operations for
manipulating numerical tables and time series.

9.
• Python Assignment (2 Weeks)

Apply your knowledge of Python and write a code to solve a real-life business problem.

• Data Analysis using SQL

Learn the fundamentals of database, data analysis, and extracting information from RDBMS
using the structured query language (SQL).

• Practical Data Considerations: Data Cleaning and Preparation

Learn the techniques of cleaning different types of data and prepare it for further analysis and
modeling.

• Course Project- Python

Apply your knowledge of course 1 to solve a real-life business problem.

Buffer

Course: Statistical Analysis & Visualisation 11 Weeks

• Exploratory Data Analysis

Learn how to find and analyze the patterns in data to draw actionable business insights.

• Visualisation in Python

Humans are visual learners; hence, no task related to data is complete without visualization.
Learn to plot and interpret various graphs in Python and observe how they make data
analysis and insight generation easy.

• Visualisation using Tableau

Learn advanced visualization techniques using the most in-demand visualization tool in the
industry.

• Data Storytelling

Learn how to effectively strategize, communicate, and fine-tune your data analysis projects.
Understand how to optimally present your findings to technical and non-technical
stakeholders and upgrade your storytelling skills.

10.
• Visualisation and Storytelling Assignment

Apply your knowledge of Visualisation and storytelling to solve a real-life business problem.

• Inferential Statistics

Build a strong statistical foundation and learn how to infer insights from a large population by
using a small sample.

• Hypothesis Testing

Understand how to formulate and generate insights about the population from a sample by
applying different hypothesis tests.

• Designing Business Experiments

Identify business metrics and design business experiments to create various hypotheses to
improve the metrics and test them in a practical setup so as to draw actionable insights.

• Course Project: Statistics

Use the power of statistics to solve a real-world business problem.

Buffer

Course: Machine Learning 8 Weeks

• Introduction to Linear Regression in Explanatory & Inferencing Setting

Learn about the introductory machine learning algorithm, linear regression to explain patterns
in data and make valuable inferences.

• Linear Regression in a Predictive Setting

Venture into the machine learning community by learning how one variable can be predicted
using several other variables by using multiple linear regression models.

• Introduction to Classification: Logistic Regression

Learn fundamentals of logistic regression, which is a binary classification technique.

11.
• Evaluation Methods in Classification Models

Different business problems require optimization of different business metrics. Learn how to
correlate these business metrics to the different evaluation metrics used for classification
models.

• Model Selection and Practical Consideration Around

Modelling + KNN
Learn the pros and cons of simple and complex models and the different methods for
quantifying model complexity, alongwith regularization and cross-validation. Learn one of the
most basic machine learning models, KNN, which can be used for both classification and
regression tasks.

• Decision Tree Models

Learn how the human decision-making process can be replicated using a decision tree and
other powerful ensemble algorithms.

• Assignment

Use the machine learning techniques covered until now to solve a real-world business
problem.

• Unsupervised Learning: Clustering

Learn how to use K-means clustering, hierarchical clustering, and others, when you have no
predefined labels to group data points into different clusters.

Capstone 1 2 Weeks

• Capstone 1
Use the machine learning techniques covered in this course to solve a real world business
problem.

Buffer

12.
Course: Advanced Machine Learning + Business Strategy 11 Weeks

• Introduction to Ensemble Models: Random Forest & Boosting

Learn about ensemble modelling through bagging and boosting techniques and understand
how weak algorithms can be transformed into stronger ones.

• Unsupervised Learning: Association Rules Mining (Market Basket Analysis)

Learn how to recommend products to buyers during check out by implementing market
basket analysis to derive association rules between various products.

• Introduction to Deep Learning

Learn the most sophisticated and cutting-edge technique in machine learning - Artificial
Neural Networks (ANN).

• Classification and Regression Models Using Neural Networks

Harness the power of Artificial Neural Networks to solve regression and classification
problems.

• Introduction to Convolutional Neural Networks

Learn the basics of Convolutional Neural Networks and apply it to computer vision tasks such
as detecting anomalies in chest X-ray scans, vehicle detection and classification, among many
others.

• Introduction to Natural Language Processing

Learn the industry applications of NLP, to analyze a text corpus to generate insights, and the
steps to perform sentiment analysis on customer reviews after performing feature
engineering.

• Modelling on Text Data

Learn the applications of NLP along with machine learning and deep learning models to solve
business problems.

• Assignment

Use your knowledge of machine learning techniques to solve a real-world business problem.

• Framework to AI and Business Strategy

Understand the business impact of data science and machine learning and learn a framework
for building the AI and ML strategy for any business.

13.
• Executing AI Strategy

Learn to identify and prioritize data science projects on the basis various business and model
metrics and learn to integrate the data projects with the enterprise architecture.

Buffer

Course: Advanced Machine Learning II 10 Weeks

• Advanced Python Programming

Take your Python skills to next level by solving logical problems using advanced algorithms
in Python.

• Advanced SQL

Apply advanced SQL concepts like windowing and procedures to derive insights from data
and answer pertinent business questions.

• Introduction to Time Series

In this module, you will learn how to analyse and forecast the data that varies with time.

• Recommender Systems

Learn how companies use machine learning to recommend products based on user
preferences and interactions.

• DL in Tf & Optimization (Optional)

Learn how to optimize Neural Networks in Tensorflow to reduce complexity and improve
performance.

• RNN

Ever wondered what goes behind machine translation, sentiment analysis, speech
recognition? Learn how RNN helps in these areas having sequential data like text, speech,
videos, and a lot more.

13.
• Applications in CV

Learn the applications Computer Vision tasks like detecting anomalies in chest X-Ray scans
and vehicle detection.

• Assignment

Use your knowledge of advanced machine learning techniques to solve a real-world business
problem.

Capstone 2 2 Weeks

• Capstone 2

Use the machine learning techniques covered in this course to solve a real world business
problem.

Disclaimer: Program curriculum is subject to change basis inputs from the institute and experts. Please refer to the website for update
details, or speak to our Admission Counsellors.
13.
CAPSTONE
PROJECTS

Learn through real-life industry projects

across various industries that have
great applications of data science and
machine learning

Benefit by learning in-person with expert

mentors & faculties

Learn how to apply data science and

machine learning concepts through this
exciting capstone project spanning 2 weeks

14.
UPGRAD
LEARNING EXPERIENCE

Student support team & upGrad buddy

Weekly real-time doubt clearing sessions
Live discussion forum for peer-to-peer doubt
resolution monitored by technical experts
Peer-to-peer networking opportunities
with an alumni pool of 10,000+
Coaching
Learn through 20+ industry-driven case
studies
Access to the program for up to 3 years

Multiple case studies from various

domains like banking, finance, health-
care, retail, media and manufacturing
among others to choose from
Case Studies

Multiple live interactive sessions with industry

experts, 30+ personalized group mentorship
sessions and a dedicated student support
team for proactive mentoring
Mentorship

15.
 In addition to recorded lectures by world
class faculty, there'll be 100+ hours of live
sessions from industry experts to help with
conceptual walkthroughs, doubt resolution,
career guidance and real-life case studies
Teaching assistant hours every week to
Format supplement your learning so that your
learning never halts

Excel in your personal & professional life with

upGrad’s soft skills program
Study three fundamental skills - Interview & job
search, corporate and business,
communication and problem solving
Career Essentials Get access to 40+ learner hours of soft skills
Soft Skills Program content delivered by the best faculty &
industry experts

Get an industry-first understanding of the

applications of Data Science and Machine
Learning. Choose a capstone project from
a domain of your choice.
Capstone Projects

Understand the practical problems in

scalability, strategy and solution building
through 20 Masterclasses by industry
experts in leadership positions of top
data-driven organizations and
Master Class Maryland Faculty

16.
 26

Meet
MEET THEthe
CLASS
Class
INDUSTRIES OUR STUDENTS COME FROM
5% Healthcare
5% E-Commerce

1% Telecom
57% IT
1% Finance

15% Other

1% Consulting

1% Education
3% Retail

1% Manufacturing

10% BFSI

WORK EXPERIENCE 15% 6.1-9 years

21% 3.1-6 years

33% 0-3 years 11% 9.1-12 years

20% +12.1 years

Note: This data is representative in nature

17.
CAREER
SUPPORT
With upGrad's 360° career support, the job you want is just within reach.

Job Opportunities Portal

Access to job opportunities portal with openings
across industries.

Personalised Industry Mentorship

Get mentored by an experienced data science expert
and receive personalised feedback with 6 sessions
for better career guidance

Resume Review
Obtain specific, personalized inputs on
your resume structure and content

Live Profile Building Workshops

Be it your resume, GitHub or Kaggle, build your profile
with hands-on sessions

Post Program Career Bootcamp

Get access to post-program Career Bootcamp, a
series of 10+ live sessions to help you better prepare
for interviews

18.
PROGRAM
DETAILS
DURATION PROGRAM START DATE
12 Months Please visit our website for more details

PROGRAM FEES TIME COMMITMENT

INR 2,50,000 (Inclusive Taxes) 12 - 15 Hrs./week

ELIGIBILITY
The program design and curriculum assume an undergraduate education has been earned by
the learner. Associate degree holders can pursue this program. Final year students are also
eligible to apply.

ADMISSION PROCESS

Step 1: Take the test
Complete and submit your
online application form
and complete the short
15 minute test for the
admission committee to
assess your candidature.
Step 2: Get shortlisted and Step 3: Block your seat
receive your offer letter Upon receiving the offer
Our admissions team will letter you can proceed
review your details. An confirm your candidature
offer letter will be sent to to the program by paying a
you if you qualify for the minimum block amount of
program. INR 25,000.

For any queries, reach us on the following numbers:

1800 210 2020 - India (We are available 24*7)
admissions@upgrad.com

Disclaimer: Program fee and payment options are subject to change. Please refer to the website for updated details or speak to
our admission counsellor.

COMPANY INFORMATION
upGrad Education Private Limited
Nishuvi, 75, Dr. Annie Besant Road
Worli, Mumbai - 400018
18. 19.