Introduction

AUDIENCE ANALYSIS
(Malaysia)
 Introduction

GROUP MEMBERS

• Rabia Haroon(2020-MSEM-525)
• Tuba Majeed
• Tuba Faiz
• Rimsha Nadeem (2020-MSEM-532)
• Zarfia Hamid (2020-MSEM-531)
2
 Introduction

WHAT DO WE NEED TO KNOW OVERSEAS!!

Working Points:
• One week Business Tour to Malaysia
• Interactions with Local Businessmen
• Prepare Audience Analysis

3
 Introduction

DISCUSSION POINTS

1. Demographics [1]

2. Malaysian Business Culture [2][3][4]

3. Communication Channels [5]

4. Audience Analysis
5. Conclusion
4
 1-DEMOGRAPHICS

1-Location
- Southeastern Asia shares borders with
Thailand, Indonesia, Singapore

2-Language:
Malaysia is a multi-lingual country
- Malay (local Language)
- English
- Chinese
- Indian

Demographics is required when audiences is un-known

 1-DEMOGRAPHICS

3- Population - 4- Age Group

POPULATION: 32+ MILLION (2019 EST.)

 1-DEMOGRAPHICS

4-Religions

MUSLIMS HAVE MORE RATIO -60.40%

 1-DEMOGRAPHICS

5-Age Group

High Ratio b/w 15-35 years

 1-DEMOGRAPHICS

6-Gender

Ratio of Male are high (2012-2017)

 1-DEMOGRAPHICS
7-OCCUPATION TREND Occupation
Trends

Sevices

Elementary
Occupation

Professionals

M/c Operators

Technicians

Clerical
Support

Agriculture

Managers 10

Services and Elémentary Occupation on Top

 2-BUISSNESS CULTURE

THE FUNDAMENTAL PRINCIPLES OF BUSINESS CULTURE

• Malaysia is complex mix of different ethnicities and religions

• Hierarchical business culture

• Decision-making meetings are quite popular

• Every attendee is consulted before reaching a decision.

• Large decisions are usually made from the top.

• Initial meetings focus on counterpart rather than reaching a decision.

11
 2-BUISSNESS CULTURE

THE FUNDAMENTAL PRINCIPLES OF BUSINESS CULTURE

• Personal relationships are essential in business contacts
• Loyalty, harmony and non-aggression are key to a good
relationship

12
 2-BUISSNESS CULTURE

BUSINESS ETIQUETTE
1.FIRST MEETING
• Malaysians appreciate personal relationships

• Preferred physical meetings over communicating via email /Skype

• Show respect to their status within the company.

• Introduce the most important person to the lower ranking, older to the
younger & Women to men.

• The exchange of business cards is expected after a first meeting.

13
 2-BUISSNESS CULTURE

BUSINESS ETIQUETTE

2.TIME MANAGEMENT

• Punctuality and time management are not a high priority in Malaysia

• Arriving on time for a meeting is important

• Meetings may start later than scheduled even if everyone is present

• It is not unusual for meetings to start with a lot of small talk

14
 2-BUISSNESS CULTURE

BUSINESS ETIQUETTE
3.GREETINGS AND TITLES

• Greetings depend on the ethnic origin of the local business

• Hand shake to same gender and a slight bow
• Titles are important in business culture
• Gift giving is not as common
• Small Gift Appreciates
• Large Gift , Sign of Bribery 15

Titles are Mr, Mrs, DR. Miss

 2-BUISSNESS CULTURE

BUSINESS ETIQUETTE
4.DRESS CODE

• Formal Dressing

• Western business attire of suits and ties for men

• Suits or skirts and blouse for women

• Wearing anything yellow should be avoided

16

Women should be aware of Muslim sensibilities

 2-BUISSNESS CULTURE

MEETINGS MANAGEMENT
• Start with a lot of small talk

• Close relationship is key to any successful negotiation

• Rejecting a Malaysian’s proposal immediately is considered impolite
• Foreigners should also avoid interrupting during communication
• Avoid displeasure through facial or eye movement
• Bad news -the use of coded message
• Lunch or dinner follow important meetings

17

Women should be aware of Muslim sensibilities

 3-COMMUNICATION CHANNEL

COMMUNICATION STYLE
Verbal Communication
• Face Saving Culture
• Face to face Communication
• Speak in indirect and polite ways
• Disagreement by positive indirect words
• Talk in soft tones with the long periods of pause
• Silence between the conversations
18

Usually pause of 10 sec is essential component of Malaysian communication style

 3-COMMUNICATION CHANNEL

COMMUNICATION STYLE

Non-verbal Communication
• It is important communication Style

• They can clue people

• Direct eye contact is viewed as impolite

• Physical Contact in not appreciated in first meeting

• Smiles in the conversation do not always show funniness

19
 3-COMMUNICATION CHANNEL

COMMUNICATION CHANNEL

• Face-to-face Interaction

• Video presentations for technical business intro

• Indirect media mode of communication

• Visual Presentations

• Written Proposals/ Emails

20
 4-AUDIENCE ANALYSIS

HOW THEY GET PERSUADE

Malaysia Business local are persuaded by :
• Personal Goodwill of communicator
• The warm ,polite and effective way of communication in first meeting
• Convinced by same cultural or religious grounds
• Ranks of communicator as the value the top management
• Convinced by addresser’s Personal, Moral and ethical values
• Product profitability and market position
• Green societal Impact
• Precious Business experience 21

Positive Gestures, Talking style with pauses, face-to-face non physical first Meeting
 CONCLUSION
“Importance of culture in Business overseas”

22

“Culture difference may lead to lost business without you even knowing what you did”
 REFERENCES

1. https://rc.persol-group.co.jp/hr-data/_materials/pdf/en/malaysia_labor-
market.pdf
2. https://www.worldbusinessculture.com/country-profiles/malaysia/culture
3. https://santandertrade.com/en/portal/establish-overseas/malaysia/business-
practices
4. https://www.mzv.cz/file/1033199/doing_business_in_malaysia.pdf
5. https://www.commisceo-global.com/resources/country-guides/malaysia-guide

23
Thank You!!!

24