The Entry Platform

Create Prize Draws, Giveaways and Competitions

001259102
001249011
001257504
DMRi 001249636
Data, Marketing, Results and Innovation
University of Greenwich
Marketing Management, MBA
Value Proposition The Entry Platform's ease, efficiency, and data-driven
insights make it a complete solution for brands and
3 marketing agencies. This value proposition is more
appealing and likely to resonate with potential
consumers by focusing on target audience pain points
and desired objectives.

"The Entry Platform, the all-in-one solution for companies and

marketing agencies, maximises marketing campaigns. Our
platform simplifies marketing campaign creation and execution,
2 saving time and improving campaign performance. The Entry
Platform is the smart choice for brands and marketing agencies
seeking business growth and marketing success with data-
driven insights, real-time performance tracking, and
customizable processes."

A persuasive value proposition should clearly

communicate the unique benefits that a product or
1 service offers to its target audience, and why they
should choose it over its competitors. In the case of
DMRi and The Entry Platform, the value proposition
could be refined as follows:
 THE ENTRY PLATFORM
All-In-One Solution Ease of Use
Acts as one-stop solution It is a simple and easy to
to host prize draws, use platform which create
giveaways and an efficient software.
competition.

SERVICES

Maximises Marketing
Campaigns
Simplifies marketing Fully Customisable
campaign creation and Allows the customer to
execution, saving time and tailor the competition as
improving campaign per their needs completely.
performance.
 SWOT ANALYSIS

S W O T
Strengths
DMRI has its strengths in running Weaknesses Opportunities Threats
many competitions to increase
customer growth for their clients. Modest advertising Emerging new Slower market growth.
Pioneer in providing new budget. technology Entry of low-cost
campaign ideas and providing Good data base for competitors.
Competitive market Change in government
excellent support. the clients
Best produict range for clients
increasing marketing regulations such as
Ways to expand
such as The Entry Platform, The budget. GDPR (general data
product line to protection regulation).
completion platform, The Data DMRI has a small
meet boarder More advertising attacts
platform (DMRi). team to handle
Technologically advance platform
range of customer more competitive
numerous clients. or client needs. efforts by challenger
for clients.
Helps to build sustainable data for
Good managerial brands.
marketing emails support

PESTLE analysis of the Entry Platform highlights the external factors affecting its business, including political, economic, social,
technological, legal, and environmental aspects. Understanding these factors can help the platform to adapt and innovate to ensure
its long-term success.
01
POLITICAL
Political influence in
advertising has increased.
Political parties have recently
used advertising to promote
their views. Taxation and social
protection policies directly
impact consumer spending in
each market, thus they must
be watched (Clara Di
Russo,2022). DMRI is increasing
with the market and adapting
to aspects such as stable
democracy ASA (regulation on
what and how to advertise)
economics and taxation tariffs
PESTLE ANALYSIS
02
ECONOMICAL
DMRI helps many different
types of business to grow with
their product campaigns. And
in case of DMRI changes in
economic conditions can have
a significant impact such as,
Tax rates
Unemployment
Interest rates.
Aggregate demand for the
product
03
SOCIAL
DMRI's Prize sponsorship
campaign includes a big
database of companies
offering readers prizes.
This is a simple way to create
content and connect with
advertisers to give away
great prizes. basic but
effective service. Their PR
platform helps them get
more publisher PR chances.
They offer opportunities, but
prudently (Hoofnagle,2019).
consumer trends, public
opinion, and pressure group
influence are all factors
(DMRI).
04
TECHNOLOGICAL
The intended results can be
achieved by finding the right
people and getting their
approval to communicate with
them at the right time. It's easy
with classic marketing
methods, cutting-edge
technology, and new ideas. As
DMRi knows, marketing must
be responsible, lawful, and
focused.
DMri's top three products are
the Entrance Platform,
Completion Platform, and Data
Platform (DMRI).
05
LEGAL
DMRI focuses on GDPR-
compliant email marketing
initiatives (General Data
Protection regulation). The
EU's GDPR encompasses all
user-generated personal data.
The GDPR regulates global
data use. GDPR requires
organisations to thoughtfully
establish business plan to use
data responsively and
06
ENVIROMENT
DMRI serves a wide range
of clients, including those
in the fashion, travel,
media, and other
industries. With its efforts,
DMRI assists these
businesses' clients in
educating and informing
the public about
environmental issues.
BRAND ANALYSIS

Data Marketing Results and Innovation is a digital technological agency. Its

operations are business to business. It is not particularly a large size company.

The company is combining old fashioned marketing with cutting edge

technology and innovation then delivers it to the clients. There are three
products the company is currently offering to its customers

DMRI offers next-gen lead gen, competition software, data capture, prize
sponsorship, PR support, and campaign administration. DMRI competed in
the extremely competitive UK market as a low-cost, high-efficiency digital
firm.

The agency sells its products and services and gets good reviews from
customers. DMRI also organises contests and giveaways. Over the past
decade, it has held over 90,000 competitions.
 MARKET ANALYSIS
MARKET ANALYSIS
DMRI is a digital technology agency firm. The digital technological agency industry is a rapidly growing sector. It has a wide range
of services that includes digital marketing, data analytics, e-commerce and development of web and mobile applications

KEY FINDING

It is a growing Industry and continue to grow

in the future

The number of devices is projected to rise

over 150 million in 2024

DMRI will be able to target new businesses and

gain market share as the market is expanding
rapidly

Therefore, whether a business is a start-up or established, all want to take the opportunity of the
Data, Marketing, Result & Innovation is a private limited company (GOV.UK,
growth and innovation. These digital agencies provide the services that they are looking for to
2022,The industry is prospective to grow more rapidly in the future as well.
the businesses. DMRI is not one of the leading digital technology agencies in the United
Internet users in the United Kingdom are rising and also the connected devices
Kingdom. It faces severe competition within the industry. Despite the competition DMRI
to the internet. Through the internet connected devices agencies collect and
successfully competed with other agencies through their product and services. The positive fact
analyze data or share data among other agencies. The number of devices is
is the shift in the consumer behavior and sale of digital products will result in more industry
projected to rise over 150 million in 2024 (GOV.UK, 2022). As the demand for
expansion.It is estimated that in 2026 the revenue of the digital industry could reach 33bn
the digital service will increase, so many new digital agencies are emerging
pounds according to PwC (PWC, 2022). DMRI will be able to target new businesses and gain
and established digital marketing agencies expanding their services to meet
market share as the market is expanding rapidly
the evolving market and trying to cover the market needs. Thus, it has become
a very competitive industry in the UK
 CUSTOMER ANALYSIS
Businesses seek to keep up with new innovation to attract customers early. Internet usage will
expand, offering companies more clients to target, according to study. All companies need digital
agencies for competition or other resources like SEO optimizers and automation technology.

B2B model SMART Plan Technology

DMRI utilizes a B2B model by promoting
the brands, reducing the cost per click,
CPO marketing, campaign management
and more. Start-ups and established
businesses in the UK use the advantages digital agency
of data and digital agencies to boost their
businesses.
They want a fully-fledged Companies want to keep up with emerging
technology so they can leverage them to
SMART marketing plan for
gain new customers early. According to
their business with the help
research, internet usage will rise, giving
of expert insights in the
corporations additional customers to target.
So, all organisations need digital agencies
for competition or other resources like SEO
optimizers and automation technologies.
 CUSTOMER JOURNEY
STAGES

AWARENESS CONSIDERATION ACQUISITION SERVICE LOYALTY

STEPS

Sees #GrowBig Landing page, webinar Attends webinars, reads e-books, Creates first Instagram
campaign signup, reads emails and browses app add-ons Stories Ad

Interacts with Recommends app, writes Implements Stories Ads Uses app add-on and
Stories poll reviews, applies for success story into marketing plan voucher credit

TOUCH POINTS

Social media ads Webinar registration Webinars Follow-up email Thank you emails
Inital email Second email App add-on Chat options Reviews & Survey
IF webite content Landing page #GrowBig eBook Voucher incentive Blog content, App
Instagram Story Poll App discovery Aquires voucher notifications
SEO search Social media posts
 Personal information
Customer Persona

Personality Traits Results-Driven, Detail-Oriented, Customer-

Focused, Proactive

Ellie, 27 Pain Points and Challenge.: Balancing brand image with market,
demands, difficulty in measuring brand impact, need for cost-effective
solutions
Job Brand Manager
Buying Habits: Thorough research, comparison shopping, considers
Gender Female cost-effectiveness

Income $100,000-$200,000 Customer Journey: Awareness, Interest, Desire, Action

Product usage: Regular usage, looking for innovative solutions to improve
Education Level brand management
Masters Degree
Channel Preferences: Online research, industry events, referrals
Values Brand image
Market Dominance Why they would be interested: Why they would be interested: The
Customer Satisfaction Junior brand manager is looking to grow in their career and make an
impact in the market. They are interested in tools that can help them
interests Marketing & Advertising measure brand impact and make cost-effective solutions. They are also
Brand Management looking to improve their brand
Business Strategy management skills and stay ahead in the market.

.
 Personal Information
Customer Persona

Personality Traits Ambitious, results-driven, customer-

focused, proactive

Mike , 32 Pain Points and Challenges: Limited experience and resources,

difficulty in measuring brand impact, need for cost-effective
Job Junior Brand Manager solutions
Buying habits: Thorough research, considers cost-effectiveness
Gender Male
Customer Journey: Awareness, Interest, Desire, Action
Income $75,000-$150,000
Product Usage: Regular usage, looking to improve brand
Education Level management skills
Bachelor's degree
Channel Preferences: Online research, referrals
Values Career Growth
Market Dominance Why they would be interested: The brand manager is focused on
Customer Satisfaction maintaining and improving the brand image while satisfying customer
demands. They are interested in tools that can help them measure
interests Marketing & Advertising brand impact and make cost-effective solutions to improve their
Brand Management brand management. They are constantly looking for innovative
Technology solutions to stay ahead in the market.
 Personal information
Customer Persona

Personality Traits Analytical, innovative, results-oriented

Abdullah , 45 Pain Points and Challenges: Difficulty in measuring marketing

efforts, need for creative solutions, need to stay ahead of the
Job Senior Marketing Strategist competition

Buying Habits: Thorough research, seeks innovative solutions,

Gender Male
considers cost-effectiveness
Income $150,000-$300,000
Customer Journey: Awareness, Interest, Desire, Action

Education Level Master's degree Product Usage: Regular usage, looking for innovative solutions

Values Creativity, Channel Preferences: Online research, industry events, referrals

Data-driven solutions
Client success Sarah would be interested in the product because she is always
looking for data-driven and creative solutions to help her clients
interests succeed. She is always seeking innovative marketing tools that can
Marketing Trends help her measure marketing efforts effectively and stay ahead of the
Data Analysis competition. She is likely to be drawn to the product's ability to
Advertising provide data-driven insights and personalized messaging, which can
lead to higher conversion rates
 COMPETITOR ANALYSIS
MARKET ANALYSIS

51% 18% 15% 5% 11%

Google Analytics LOCALiQ R17 Reload digital Velocity

The digital agency industry in the UK Most agencies that already exist The competition is so severe in this industry that
is getting more competitive. New offer the same services that DMRI is small differences in the services will not result in
digital firms in the industry are offering. They have a large client agencies' advantages. DMRI’s only value proposition
making it more competitive. base and more resources. is low price with efficient result.
 MARKETING STRATEGY

Launch a referral program to

Blog posts (1 per week) - £6,240
encourage existing users to refer
Social media posts (3 per week)
Content Marketing Referral Program new customers - £10,000 per
£7,800 £15,240 £10,000 year or £20,000 over 2 years
Email newsletters (1 per month)
Total Cost: £60,000 over 2 years
£1,200

£30,480 over 2 years

Attend 2 relevant conferences or
Identify and reach out to 3 Influencer Public Relations events per year - £7,500 per year
Marketing £5,000 £7,500
influencers to promote our or £15,000 over 2 years

product

£5,000 per year or £10,000 Based on our projected signups and

over 2 years conversion rates, we estimate that the

Paid Advertising ROI Projections revenue from paid subscriptions will be

Social media ads - £18,000 £18000 £750,000 £750,000 in the first year and £1.5
per year or £36,000 over 2
million in the second year. With a

years marketing budget of £100,000 over 2

years, we anticipate a return on
investment of 650%.
 Month 1-3
Market research: €10,000
Website development and design: €8,000
Content creation and copywriting: €3,000
Email marketing and automation setup: €4,000

Month 4-6
FINANCIAL Search Engine Optimization (SEO): €5,000
Social media advertising: €6,000

GOALS Content marketing and guest posting: €4,000

Influencer outreach: €3,000

MARKETING BUDGET
Month 7-9
Trade shows and events: €8,000
Email marketing and automation: €3,000
Lead generation and nurturing: €5,000
Referral marketing and customer advocacy program
: €3,000
 INCOME STATEMENT
MARKET ANALYSIS CASH FLOWANALYSIS
MARKET STATEMENT

Revenue Year 1 Year 2 Revenue Year 1 Year 2

Marketing £100,000 £100,000

Cash Inflow £1,845,000 £3,285,000
Salaries & Wages £800,000 £1,200,000

Rent & Utilities £150,000 £150,000

Cash Outflow (£1,250,000) (£1,650,000)
IT & Software £100,000 £100,000

Maintenance & Support £60,000 £60,000

Net Cash Flow £595,000 £1,635,000

Other Expenses £40,000 £40,000

Total Expenses £1,250,000 £1,650,000

 EXPENSE STATEMENT
MARKET ANALYSIS

Expenses Year 1 Year 2

Marketing £100,000 £100,000

Salaries & Wages £800,000 £1,200,000

Rent & Utilities £150,000 £150,000

IT & Software £100,000 £100,000

Maintenance & Support £60,000 £60,000

Other Expenses £40,000 £40,000

Total Expenses £1,250,000 £1,650,000

 DATA STRATEGY PLAN

Launch Campaign 1 2-6 Lead Generation

* Use targeted advertising and email marketing to generate leads
* Begin a marketing campaign aimed at prospective consumers
and convert them to customers.
interested in project management software. Social media advertising,
* Leverage targeted advertising and email marketing to generate
email marketing, and content marketing will all be part of the
leads and convert them to customers.
campaign.
* Begin retargeting marketing to nurture leads and boost
* Create Google AdWords campaigns with specific keywords to
conversion rates.
generate visitors to the website.
* Attend industry-related events to generate leads and promote The
Entry Platform.

Awareness Building 7-9 10-12

Conversion
Use social media marketing, content marketing, and email
* Use targeted advertising, email marketing, and personalised
marketing to raise awareness of The Entry Platform.
outreach to convert leads to customers. Use testimonials and
* Use blog posting and influencer marketing to boost visibility
client success stories to develop credibility and social evidence.
and traffic to your website.
Provide promos and offers to get new clients to sign up.
* Attend industry events to network with possible clients and
generate leads.
 TARGET
MARKETOBJECTIVES
ANALYSIS Metric Target Actual

Number of
2,500 -
signups

Conversion
5% -
To achieve the objectives, it is important to have a rate
data strategy and measurement plan in place. This
involves collecting and analyzing data to measure Retention
80% -
the performance of the marketing activities and rate
make informed decisions for the future. A sample
template of projections based on the figures is as Upsell rate 15% -
follows:
Customer

Acquisition £40
-
Cost

Monthly
£64,625
recurring -

revenue
 MEASUREMENT PLAN

MONTH 1 MONTH 2 MONTH 3

Signups- 100 Signups - 150 Signups- 200
Conversion Rate - 4% Conversion Rate- 5% Conversion Rate - 6%
Retention Rate- 60% Retention Rate- 65% Retention Rate-70%
Upsells- 5 Upsells - 6 Upsells- 7

MONTH 4 MONTH 5 MONTH 6

Signups- 250 Signups- 300 Signups- 350
Conversion Rate- 7% Conversion Rate- 8% Conversion Rate- 9%
Retention Rate- 75% Retention Rate- 80% Retention Rate-80%
Upsells- 8 Upsells - 9 Upsells - 10

MONTH 7 MONTH 8 MONTH 9

Signups- 400 Signups - 450 Signups- 500
Conversion Rate- 10% Conversion Rate- 11% Conversion Rate- 12%
Retention Rate- 80% Retention Rate- 80% Retention Rate-80%
Upsells - 11 Upsells - 12 Upsells - 13
 MEASUREMENT PLAN
MONTH 10 MONTH 11 MONTH 12
Signups -550 Signups -600 Signups- 650
Conversion Rate - 13% Conversion Rate- 14% Conversion Rate- 15%
Retention Rate- 60% Retention Rate- 65% Retention Rate-70%
Upsells-14 Upsells - 15 Upsells-16

MONTH 13 MONTH 14 MONTH 15

Signups-700 Signups-750 Signups -800
Conversion Rate- 16% Conversion Rate- 17% Conversion Rate- 18%
Retention Rate- 75% Retention Rate- 80% Retention Rate-80%
Upsells-17 Upsells -18 Upsells -19

MONTH 16 MONTH 17 MONTH 18

Signups-850 Signups -900 Signups- 950
Conversion Rate- 19% Conversion Rate- 20% Conversion Rate- 20%
Retention Rate- 80% Retention Rate- 80% Retention Rate-80%
Upsells - 20 Upsells -21 Upsells -22
 MEASUREMENT PLAN

MONTH 19 MONTH 20 MONTH 21

Signups -1000 Signups -1050 Signups-1100
Conversion Rate- 20% Conversion Rate- 20% Conversion Rate- 20%
Retention Rate- 80% Retention Rate-80% Retention Rate-80%
Upsells- 23 Upsells -24 Upsells -25

MONTH 22 MONTH 23 MONTH 24

Signups-1150 Signups-1200 Signups - 1250
Conversion Rate- 20% Conversion Rate- 20% Conversion Rate- 20%
Retention Rate- 80% Retention Rate- 80% Retention Rate-80%
Upsells- 26 Upsells -27 Upsells -28
 CUSTOMER LIFETIME VALUE

Year 1 Year 2

Customers 1,000.00 800.00

Retention 80% 85%

Average Sales per Year £1,000 £1,000

Total Sales £10,00,000 £8,00,000

Net Profit (20%) £2,00,000 £1,60,000

Discount Rate 100.00% 90%

NPV Contribution £2,00,000 £1,44,000

Cumulative NPV £2,00,000 £3,44,000

LTV at NPV £200.00 £344.00

 Conclusion

DMRi offers a choice of quick and simple to use templates to help businesses
expand. It offers excellent designs for both desktop and mobile devices, safe data
storage, and impartial winner selection. This website's marketing strategy
explains how it will be promoted to all businesses and see growth over the next
two years. The aims will be accomplished with the aid of the budget and channel
strategies.
The Entry
Home About Services Projects Contact
Platform

CONTACT US
0114 2815760

https://www.dmri.co.uk

THANK YOU
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Clara Di RussoJunior Content Marketer at Visionary MarketingGlobal

Management student at Arizona State University with a minor in French -- intern
at Visionary Marketing et al. (2022) PESTLE model definition by. Available
at: https://visionarymarketing.com/en/glossary/pestle-model/.

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Data, Marketing, Results & Innovation | DMRi | Grow your B2C database (no date).
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