BIBLIOGRAPHY

https://bstrategyhub.com/swot-analysis-of-samsung-2019-
samsung-swot-analysis/
https://www.sammobile.com/opinion/five-or-more-
reasons-why-samsung-is-the-best-android-phone-brand/
- :~:text=If%20you're%20using%20any,Windows
%2Dpowered%20Galaxy%20Book%20laptops
https://www.forbes.com/sites/timbajarin/2021/08/12/
why-apple-and-samsungs-device-competition-is-great-
for-consumers/amp/
https://en.m.wikipedia.org/wiki/Samsung
https://www.britannica.com/topic/Samsung-
Electronics/Samsung-as-a-global-company
SWOT ANALYSIS

STRENGTHS WEAKNESSES

 BEST CUSTOMER  LOW SALES RATIO

SUPPORT  NOT INDEPENDENT
 GOODWILL OF BRAND IN  FAULTY PRODUCTS
THE WORLD AFFECTING TRUST
 GOOD MARKETING  OLD LEADERSHIP
STRATEGIES PATTERN

OPPORTUNITIES THREATS

 MORE COMPETITION
5G TECHNOLOGY  UNSTABLE ECONOMIY
INNOVATION  UNSATISFIED
SKILLED WORKFORCE CUSTOMERS
WHY CHOOSE SAMSUNG
OVER OTHER COMPANIES?

The main supporting point is the core values followed by

Samsung. It does not neglect its customers. Samsung has
best customer ratings. The quality which people get in
Samsung, cannot be found in other android phones. Its
hard to face any issue in its products.
If we talk about the camera quality, no other phones can
provide it better. These phones last for almost 3-6 years
and will not ditch you in terms of the display quality.
Did you know who supply DRAM chips for iPhones? Yes,
its Samsung. Not only this but also the LED displays are
from Samsung.
QUESTION 2.
WHAT IS SAMSUNG’S
COMPETITIVE
MARKET?
Every company must have competitors in order to flourish
in the market. If it does not; then it would be critical for the
company to survive. As I mentioned above Apple as one
opponent; there are many others. I would be mentioning
Xiaomi as the second.
Apple and Samsung have direct rivalries. In 2007, Apple
launched something different to the world. But Samsung did
not rest. It gave checkmate to apple using its own version.
Even though Apple continued launching amazing
innovations, Samsung did not lag behind and also launched
the same in double quantities. Now both the companies are
considered equal rivals.
Is Xiaomi giving enough threats to Samsung in terms of
technology? The main factor of this rivalry is the design of
the products. Samsung gives a unique and premium touch
whereas Xiaomi devices are more confined to simpler and
elegant designs. However, both companies offer best quality
in their products. Let’s see who gets better in this category.
QUESTION 1.
WHAT IS THE COMPANY’S
BACKGROUND?

We all are familiar with Samsung as a company which

produces electronic devices. But do you know Samsung is
also the manufacturer of clothing, automotive, chemicals,
medical equipment, home appliances etc. This private
company has originated from Korea by Lee Byung-Chul.
Would you like to know about a fun fact about the name of
the company? The meaning of the word ‘Samsung’ is
“THREE STARS”
Every company has its own agenda which helps them to
fulfill the short term and long-term goals. The sole purpose
is to put every talent and technology on the table to create
unique products so that people can enjoy high standards.
Now the question arises; has the company achieved its
moto? YES. Samsung has recently launched foldable
phones. Interesting. Apart from this, in the year 2022,
Samsung sold 64 million smartphones. If we compare this
to its competitor Apple; the sales of Samsung were ahead
by 15 million.
SAMSUNGG

MARKETING
ASSIGNMENT
PRESENTED BY:
VANSHIKA.
STUDENT ID:
301328623