T he

V
intage
Music
Festival
"HARMONIZE YOUR SENSES:

UNLEASH THE RHYTHM OF LIFE!"

TIME: 12:00 PM TO 05:00 PM

DATE: 25 JANUARY 2025

VANUE: TWENTY20TWO HALL

LOCATION: 20 & 22, SS4D/14,

PEOPLES PARK, 47301 PETALING

JAYA, SELANGOR.

ADRIAN IRVEN NUKILIS

2022770193
 INTRODUCTION

THIS PROPOSAL PAPERWORK

IS DESIGNED TO ORGANIZED

AN EXCLUSIVE EVENT FOR THE

MELOMANIAC TO FEEL THE

NOSTALGIC VIBE OF AN OLD-

SCHOOL FESTIVAL

ENVIROMENT

WE ARE DEDICATED TO

CELEBRATING THE TIMELESS

ALLURE AND ENCHANTMENT OF

VINTAGE MUSIC. OUR PASSION

LIES IN CREATING AN IMMERSIVE

EXPERIENCE THAT TRANSPORTS

ATTENDEES TO AN ERA FILLED

WITH SOULFUL MELODIES,

INFECTIOUS RHYTHMS, AND AN

UNMISTAKABLE SENSE OF

NOSTALGIA.
 OBJECTIVE

The primary objective of our vintage music festival

is to curate an immersive and unforgettable
experience that celebrates the essence of bygone
eras and ignites a profound appreciation for vintage
music

Create an enchanting and immersive atmosphere that

transports attendees back in time, allowing them to
relish the sights, sounds, and vibrant energy of vintage
music eras. Our objective is to engage and delight
festival-goers, fostering a sense of wonder, nostalgia,
and shared joy.

Bring together a community of like-minded individuals

who share a passion for vintage music, creating a
welcoming space for networking, collaboration, and the
forging of lasting connections. Our objective is to build a
sense of belonging and camaraderie among attendees,
artists, and industry professionals.
 TARGET
GROUPS
DEMOGRAPHICS

Music enthusiasts and nostalgia seekers between

the ages of 25 and 45, who appreciate the charm
and timeless appeal of vintage music.
Both males and females who have an affinity for
vintage music genres and the cultural experiences
associated with them.
Urban and suburban areas with a significant
population interested in arts, culture, and music
events.
Middle to upper-middle-class individuals with
disposable income to spend on leisure activities and
cultural experiences.
A mix of individuals with varying education levels,
including high school graduates, college students,
and professionals from diverse backgrounds.
 TARGET
GROUPS
PSYCHOGRAPHICS

Passion for Vintage Music: Individuals who have a genuine

love and appreciation for vintage music genres such as
swing, jazz, blues, rock 'n' roll, soul, Motown, funk, or other
retro styles.
Nostalgia Seekers: Those who enjoy reliving the past,
embracing the fashion, art, and cultural elements of bygone
eras.
Creativity and Cultural Engagement: Individuals with an
interest in art, fashion, and cultural experiences who seek
unique and immersive events that offer a departure from
mainstream offerings.
Socially Conscious Consumers: Individuals who appreciate
events that emphasize sustainability, social responsibility,
and community engagement.
Adventure Seekers: People who enjoy exploring new
experiences, discovering hidden gems, and stepping out of
their comfort zones.
TARGET
GROUPS

CONSUMER BEHAVIOR

Attendees with a Strong Purchasing Power:

Individuals who are willing to spend on quality
experiences, including tickets, merchandise, food
and beverages, and memorabilia.
Vintage Fashion Enthusiasts: Those who actively
seek out vintage-inspired clothing, accessories, and
collectibles.
Engaged Social Media Users: Individuals who
actively use social media platforms to discover and
share experiences, generating buzz and word-of-
mouth promotion.
ACTIVITIES

MAIN STAGE CONCERTS

BEST DRESS OF THE DAY

VINYL RECORD FAIR

RETRO PHOTO BOOTHS

VINTAGE THRIFT FAIR

 AMY SEARCH FAIZAL TAHIR
INVITED

HUJAN BAND KUGIRAN MASDO

ARTIST
EVENT
TENTATIVE
FINANCIAL
IMPLICATIONS
PUBLICITY AND
PROMOTION
we will be promoting this event by using two medium
which is online and offline

online
for online, we will be making and sharing our
content to our production social media account
which is @DoubleAproduction at every platform
including TIKTOK, FACEBOOK, INSTAGRAM, TWITER
and YOUTUBE.
we will also try to approach a lot of influencer to help
us to promote our content about this event
offline
for offline, we will be using sandwich man as our
medium to promote this event
we will be approaching our audience by using a
marketing gimmicks so that they can give us the
attention to promote this event
SPONSORSHIP
PACKAGE
sponsorship benefits diamond gold silver bronze

sponsorship value RM 100,000 50,000 10,000 5000

brand name included

in the official festival
title

exclusive banner for

sponsor

logo in banner and

poster

Recognize sponsors
during festival
announcements

artist meet-and-
greets

logo and slogan

included in t-shirt
SPONSORSHIP INFORMATION
AND AGREEMENT
THANK YOU, AND

WE LOOK

FORWARD TO

WORKING WITH

YOU.