ENTREPRENEURIAL SPIRIT

& INNOVATION TRANSFORMATION

SHIFT, Lima, Peru

March 3rd, 2017
@brantcooper
@movestheneedle
 our organizational
systems and
structures are based
upon the industrial age
 digital is
transforming
the world…
competition is
everywhere…
customers are more
agile than we are…
so, go “INNOVATE”!
(right?)
 BUT WHERE?
R&D labs in the wilderness?
Accelerators & incubators?
Open floor plans & nerf guns?
Innovation theater?

Moves the Needle Confidential - Do not distribute

How many startups does it take to
create a unicorn?

1,000?
10,000?
 Whose job is it to “innovate”?

What does “innovation” mean?

Everyone has a customer

Moves the Needle Confidential - Do not distribute

the challenge is not so much
creating breakthrough
innovation…
as innovating the business
itself.

Moves the Needle Confidential - Do not distribute

ENTREPRENEURIAL SPIRIT
EXECUTE SEARCH
on the known in the unknown
Measure tasks Measure impact
Continuous Improvement Reinvention
WHAT IS
LEAN?

LEAN:

Reduction of waste in producing known value
(Customer, problem, solution known)

LEAN STARTUP:
Reduction of waste in discovering new value
(Customer, problem, solution unknown)

© Moves the Needle All rights reserved

3 E’s OF
LEAN INNOVATION

E E E
EMPATHY EXPERIMENTATION EVIDENCE
Understanding our Translating insights into Making decisions quickly
customers deeply; their action. Reducing risks based on insights and
pains, passions and desires. through assumption actual customer behavior.
Developing insights. testing.

© Moves the Needle All rights reserved

LEAN INNOVATION
IN PRACTICE

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EMPATHY

What are different ways you can gain

customer empathy – to experience and
understand the world from your
customer’s perspective?

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EXPERIMENTS
“IN THE WILD”

experiment
examples

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EVIDENCE
DATA + INSIGHTS

experiment results + why?

2/100 tried to give me their credit card customers not in market segment

9/10 provided company email address we provided immediate value

20/50 clicked on buy now button value proposition resonated

© Moves the Needle All rights reserved

hypothesis
If we do X, Y% of people will behave
in way Z.

X = Business Activity (minimum viable)

Y% = Target Metric
Z = Customers’ Behavior

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LEADERSHIP

EDUCATE ENABLE EMPOWER

Equip people with the skills Build the systems and Transform the culture so
and mindset to act like mechanisms that support the discovery and creation
entrepreneurs. employees’ of new value is business-as-
entrepreneurial action. usual.

© Moves the Needle All rights reserved

common obstacles
• Internal resistance
• No time! No resources! No $!
• Fear of failure
• “Not my job”
• Falling back into old habits

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overcoming obstacles
• Start small, think big
• Set aside specific time for
experiments (don’t wait for
permission)
• Investment as insurance
• Fail faster saves $
• Tranches by evidence improves
capital allocation

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creating innovation culture
• Common process, common language
• Leverage those that already do it
• Entrepreneurial spirit is for everyone
• Leadership walks the talk
• Think big, start small

© Moves the Needle All rights reserved

 Cultural
LEAN INNOVATION
Transformation
HERO’S JOURNEY

Big Impact

Run 1st Small Impact

Experiment Let Down

Little

Support
Business
Revolts © Moves the Needle All rights reserved
INNOVATION TRANSFORMATION
MOVES THE NEEDLE

We are Innovation Transformation Architects. We provide the

blueprint to innovating the way you do business.
Our objective is to help you realize your vision of growth, continuous
innovation, and corporate responsibility for the 21st century.

brant@movestheneedle.com
www.MovesTheNeedle.com
@brantcooper
THANK YOU!
slides: gettalk.at/shift
www.MovesTheNeedle.com
brant@movestheneedle.com
@brantcooper