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(ARTIGO) WHITING, Michael OSTROM, Beatriz. Advocacy To Promote Logistics in Humanitarian Aid
(ARTIGO) WHITING, Michael OSTROM, Beatriz. Advocacy To Promote Logistics in Humanitarian Aid
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some of the challenges as experienced in the outcomes of recent disasters such as the Indian Ocean
Tsunami 2004.
Design/methodology/approach – The paper draws from the limited literature available in
humanitarian relief, the authors’ first hand experience, input from colleagues in humanitarian
logistics performance measures, attitudes in both the private sector and the humanitarian aid sector
and other management factors to discuss how the role of logistics is still undervalued and under
resourced.
Findings – Strategic investment in logistics for humanitarian aid will impact positively on the
delivery of humanitarian aid. Efforts are being made by NGOs, United Nations Agencies and to a
lesser extent the donor community, but these efforts are fragmented.
Practical implications – If logistics in humanitarian relief is supported and valued the
effectiveness and predictability of humanitarian response will improve. Even small improvements in
efficiency in logistics will result in significant savings in logistics costs.
Originality/value – There is little published in logistics for humanitarian relief and disseminating
the importance of logistics in humanitarian aid and the challenges it faces will assist the donor
community, the NGOs and the field logisticians in raising the profile of logistics.
Keywords Performance management, Aid agencies, Service improvements, Disasters, Supply chain
management
Paper type Viewpoint
Introduction
The Indian Ocean tsunami of 2004 proved beyond doubt that logistics is central to
humanitarian aid (The Fritz Institute, 2005). More than three years later, after
numerous surveys and reports, humanitarian logistics remains undervalued and
under-resourced. Providing ‘‘the right material, at the right place, at the right time, for
the right cost’’ will continue to be an important role for logistics, however, the strategic
focus must be on providing and analysing timely information to gain insight as to how
to improve operations, and learning internationally with others. Hitherto, many
humanitarian relief organisations have focused on ‘‘getting the job done’’ and have put
comparatively little effort into performance measurement other than reporting to
donors on the amount of relief provided and the usage of funds for a given relief
operation (Thomas and Kopczak, 2005).
Humanitarians, both programme and logisticians, with whom the authors have worked in the
field and been fortunate to know over the years, including personnel in headquarters, country
and field level of the United Nations Development Programme (UNDP), the United Nations High
Management Research News
Commissioner for Refugees (UNHCR), the United Nations Childrens’ Fund (UNICEF), the United Vol. 32 No. 11, 2009
Nations World Food Programme (WFP), the International Federation of the Red Cross and Red pp. 1081-1089
# Emerald Group Publishing Limited
Crescent Societies, World Vision International, Tear Fund UK, and the Steering Committee for 0140-9174
Humanitarian Response. DOI 10.1108/01409170910998309
MRN Most humanitarian organisations have two broad categories of activities:
programmes and support services. In many organisations the focus is on short-term
32,11 direct relief rather than investment in systems and processes that will reduce expenses
or make relief more efficient in the long run. There are notable exceptions to this:
Médecins Sans Frontier, Save the Children Fund (SCF), the International Committee for
the Red Cross (ICRC) and some United Nations (UN) agencies have invested in total
quality management (TQM), including effectiveness related to achieving the
1082 humanitarian objective. This often results in logistics and other support services not
having adequate funding for strategic preparedness, and investing in infrastructure,
such as information systems, is discouraged. When the latter is the case, the critical
reason is often not unwillingness on the part of the humanitarian agencies, but one of
feasibility and limited understanding from the donor community. Donors give money
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for key staff, physical assets and programmes in general, but they generally fail to
recognise the impact of poor logistic preparedness, including investment in
infrastructure for the mid and long term.
Once an organisational environment exists in which performance is measured,
knowledge is built and retained, systematic and measurable improvements occur
rapidly, and communities share and leverage their capacities: logistics managers must
take their story to all stakeholders. The logistics community in the aid sector must
exhibit to donors and the public that timeliness and cost-effectiveness of relief delivery
is improving over time. Similarly, agencies should use communications strategies that
highlight success stories (Thomas and Kopczak, 2005).
Humanitarian response
The Humanitarian Policy Group (HPG) at the Overseas Development Institute (ODI)
noted (HPG Briefing Note, 2005) that the international humanitarian community faces
an ever-growing range of complex crises and changing threats, from the challenges of
protracted conflict (Darfur) and pandemics both old (HIV/AIDS) and new lifestyle ones
(diabetes) to sudden and devastating natural disasters (the Indian Ocean Tsunami and
the Pakistan Earthquake). The UN Office for the Coordination of Humanitarian
Assistance (OCHA) compiles figures based on its consolidated appeals procedure
(CAP) the latest of which was published in Humanitarian Appeal 2007: Mid-Year
Review which showed that appeal funding as of June 2007 was incrementally better
than at previous mid-year reviews. Overall funding stood at USD 1.9 billion, or 43 per
cent of requirements. The USD 2.5 billion still required at that stage amounts to only a
few cents for every one hundred dollars of national income among the largest
economies.
USD15.5 billion was promised in commitments made by donors to CAP appeals
between 2000 and 2005 (OCHA online). This represents a huge business and excludes
donations made to the UN outside the aegis of CAP and to NGOs throughout the world.
In the commercial sector to succeed in today’s hypercompetitive environment, supply
chain management is a prominent activity used effectively for maximising competitive
advantage. It is said than in the humanitarian model up to 40 per cent of the total
programme cost can be spent on logistics. In the commercial sector, however, logistics
rarely exceeds 15 per cent of the total operational costs in fact, in a recent ASLOG
survey in Europe the figure over 160 European companies averaged 9.9 per cent of the
total operational cost.
In a briefing paper of the Good Humanitarian Donorship and the Inter-Agency
Standing Committee (2007), the Feinstein International Centre stated that between 2000
and 2006 the annual amount raised globally for humanitarian aid approached USD 7 Advocacy to
billion. The difference between the emergency response supply chain costs and the promote logistics
normative state supply chain costs is between 20 and 25 per cent of the total. If the total
cost is USD 7 billion then the difference is between USD 1.4 and USD 1.75 billion per
year. Even a small reduction in logistics costs, or narrowing of this gap between
emergency operations and normative state would yield large savings.
Humanitarian logistics is essential to aid relief for several reasons. It is:
1083
. crucial to the effectiveness and speed of response for major humanitarian
programmes – it does not matter how good a programme is, without the logistics
support to deliver it to the right place at the right time it will fail;
. with procurement and transport included in its function, logistics can be one of
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chains. It has been said that no longer do organisations compete but their supply chains
which are composed of customers and suppliers whom in turn share other supply chains.
The humanitarian sector still generally operates on vertical principles, large stocks and
transactions. Logistics per se is not part of the mandate of humanitarian organisations
and that is perhaps one of the reasons why it is poorly valued.
In the private sector the efficient use of supply chain principles provide competitive
advantage. In the humanitarian sector the efficient use of supply chain principles
provides improvements in humanitarian response, since logistics is generally
perceived as a means to an end. Though some have recognised its importance in
providing cost-effective aid in reality, logistics continues to be a back room activity and
is consistently viewed as ‘‘the things that happen’’ between supply and demand.
Means of advocacy
Logisticians at every level need to engage their peers and their managers to underline the
importance of logistics to the overall task at hand. Logisticians should systematically
provide their management, donors and other stakeholders with the following data:
. sound planning based on relevant and up-to-date beneficiary needs assessments.
These assessments should reflect beneficiaries’ real needs as opposed to third
parties’ perceived needs’. This is not to suggest that third parties should not be
consulted. On the contrary, they must be in order to retain quality;
. meaningful and accurate metrics which measure the performance of the logistics
organisation and its response to disaster relief; and
. clearly reported deficiencies in the prevailing situation: in process; organisation;
staffing levels; and the capabilities of staff required to do the job.
Planning, preparedness, upscale when an emergency arises, sustaining the momentum
and moving towards reconstruction and development and downscaling of systems and
resources are activities well known but not effectively practiced. This is because the
strategic oversight is often left in the hands of those managers who have limited
understanding of logistics and its strategic role in humanitarian relief.
principles of logistics and supply chain operations in the humanitarian context in order
to increase the proficiency and expertise of humanitarian logisticians. RedR UK and
RedR Australia have developed respected Logistics Training Courses. The Red Cross
and Red Crescent Movements have similarly good, practical courses that encompass
field craft, personal management and field logistics. The University of Lugarno’s
Annual Summer School has been designed to bring together those interested and
active in humanitarian logistics.
Mangan and Christopher (2005) discussed the virtues of the logistician in the future
as logistics competences do not develop as rapidly as the business environment do.
Research output from a study conducted with academics, management developers,
students and corporate users of these services concluded that the following
competences are relevant for the logistics manager of the future (Table I).
Humanitarian logistics requires additional skill-sets and personal characteristics.
CILT UK and the Humanitarian & Emergency Logistics Professionals (HELP) obtained
job descriptions from humanitarian agencies, to provide a first basis for analysis. The
study, which is ongoing, has incorporated logistics requirements for both emergency
operations and support to development programmes. It reveals that most of these job
descriptions included knowledge areas such as warehousing, fleet operations and
inventory management. Some also included other supply chain functions: procurement,
purchasing and customs clearance. Others included responsibilities outside the supply
chain: security, recruitment, IT & telecommunications, asset management, Indeed the
Figure 1.
Required competencies
for humanitarian
logisticians
dissemination of logistics information as well as commodity tracking and prioritisation Advocacy to
services. Currently, UNJLC is undertaking detailed work in the area of harmonising and
rationalising assessment templates.
promote logistics
Logistics and information management are immutable but the humanitarian sector
as a whole has not made that connection yet. WFP, as Lead Agency for the Logistics
Cluster, enabled the collection, analysis and dissemination of information in the recent
Pakistan Cyclone through secondments from UNJLC which had specialists in GIS and
superior abilities in information technology (IT) and analysis. 1087
Reliance on technology
A little over one-quarter (26 per cent) of the humanitarian organisations involved in the
tsunami relief had access to any ‘‘track and trace’’ software (The Fritz Institute, 2005).
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The inability of IT staff at headquarters to understand the imperatives of the field, the
primacy of financial managers in decision making about software used in an
organisation, and the need to keep networks secure are the usual reasons humanitarian
logisticians give for the slow evolution of IT solutions. The lack of recognition of
humanitarian logistics by donors, who consider it merely as an indirect cost, is a major
problem. In the main, donors do not fund logistics infrastructure.
In partnership with the International Federation of Red Cross and Red Crescent
Societies (IFRC) the Fritz Institute developed Humanitarian Logistics Software (HLS).
Piloted in 2004, HLS was effective in increasing relief supply efficiency: comparing data
from the 2004 Indian Ocean tsunami to data from the 2006 Jakarta earthquake and
tsunami, supply chain set-up times are said to have decreased from 18 days to three
days, while the cost to deliver aid per family reduced from USD800 to USD142. In 2007
the Fritz Institute released HELIOS, a ground breaking next-generation software.
World Vision International, the largest emergency relief NGO, is currently piloting
HELIOS to manage its aid efforts in Somalia a well as in Zambia, and plans to test it
also in Uganda, Ghana and South Sudan. Oxfam GB, after undertaking a
comprehensive internal review of its technology needs worldwide, has also chosen to
carry out a pilot implementation of HELIOS in Africa and South East Asia.
Way forward
It is imperative that, for humanitarian logistics to adequately serve the delivery of aid,
donors and the humanitarian aid organisations at large must recognise the role that
logistics plays in the delivery of programmes large and small, and the need for
humanitarian logistics to be adequately resourced in terms of trained and capable staff,
adequate information management systems and logistics infrastructure.
Advocacy to promote the role of logistics in the delivery of humanitarian aid of any
kind is paramount to the success of improving the effectiveness, quality and ability of
the humanitarian world to meet the challenges of ever increasing demands being put
upon them. Greater collaboration leading to rationalisation and harmonisation of non-
food item inventories and logistics infrastructure would positively impact the speed,
quality and the consistency of humanitarian response. Let us not keep humanitarian
logistics as Druker’s ‘‘Dark Continent’’ and acknowledge the value logistics has and the
potential benefits from bringing humanitarian logistics out into the light for an
improved humanitarian relief response.
Humanitarian logisticians and those who depend upon their skills should not
squander the unique opportunity the experience of these events has presented to
advocate the importance of logistics in the delivery of humanitarian aid. The
dissemination of topics such as the role of logistics in humanitarian aid may assist in a
small way to contribute in raising the profile of logistics.
References
Benn, H. (2004), Reform of the International Humanitarian System, Speech to the ODI, available
at: www.dfid.gov.uk/news/files/Speeches/bennaidsystemreform.asp
Christopher, M. (1992), Logistics, The Strategic Issues, Chapman and Hall, London.
Donini, A. (2007), ‘‘How compatible are UN coherence and humanitarian partnership?’’,
closing address, ICVA Conference, February, available at: http://
ochaonline.un.org/FundingFinance/ConsolidatedAppealsProcess; www.ciltuk.org.uk/pages/
humanitarian; www.goodhumanitariandonorship.org
(The) Fritz Institute (2005), ‘‘Logistics and the effective delivery of humanitarian relief’’, available
at: www.fritzinstitute.org/PDFs/Programs/TsunamiLogistics0605.pdf
(The) Humanitarian Policy Group (HPG) Briefing Note (2005), ‘‘The currency of humanitarian
reform’’, November.
Mangan, J. and Christopher, M. (2005), ‘‘Developing the supply chain manager of the future’’,
International Journal of Logistics Management, Vol. 16, No. 2, pp. 178-91.
Thomas, A. and Kopczak. (2005), ‘‘From logistics to supply chain management’’, Journal of Advocacy to
Metrics and Performance Measurement, UNJLC web site available at: www.unjlc.org/
about/ promote logistics
Van Wassenhove, L.N. (2006), ‘‘Blackett memorial lecture. ‘Humanitarian aid logistics: supply
chain management in high gear’’’, Journal of the Operational Research Society, Vol. 57,
pp. 475-89.
Von Oelreich, E. (2007), ‘‘Co-opted by the UN? Time for NGOs to take up the challenge’’,
Humanitarian Practice Network, November, available at: http://blogs.odi.org.uk/blogs/ 1089
exchange/archive/2006/12/02/1322.aspx
Walker, P. and Pepper, K. (2007), ‘‘Follow the money’’, A background paper for the meeting of the
Good Humanitarian Donorship and Inter-Agency Standing Committee, 20 July, Geneva.
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Further reading
Hyder, M. (2007), ‘‘Humanitarianism and the Muslim world’’, Journal of Humanitarian Assistance,
22 August, available at: http://jha.ac/2007/08/22/humanitarianism-and-the-muslim-world/
Thomas, A. and Fritz, L. (2006), ‘‘Disaster relief inc’’, Harvard Business Review, November.
Walker, P. (2005), ‘‘The future of humanitarian action’’, briefing paper, Feinstein International
Centre, Tufts University, Medford, MA, September.
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