CHAPTER 1

INTRODUCTION
A. THE BUSINESS CONCEPT AND BUSINESS MODEL

Philippines is one of the most tropical country in the world. So, it has

become part of the Filipinos to be fond of refreshing drinks such as shakes.

The Philippine economy is always expanding and one of the most reasons for

this is thriving business initiatives. Filipino take on of the most well-known is

creating a buko shake firm. As summer approaches you will notice buko

shake stand sprouting up left and right, leaving some of wondering why so

many individuals are investing in this type of company style. As the years

passed, some Filipinos used their creativity to develop new products. And

since it’s summer, we decided to develop a shake as the product for our

innovation.

Now, we wish to introduce a new shake drinking productin the market, which

is Abelmoschus Esculentus shake. Abelmoschus Esculentus is a scientific

word of okra. The inspiration of Abelmoschus Esculentus is smoothie,

smoothie is a mixed fruits, milk, water, and yogurt. Abelmoschus Esculentus

shake are sliced okra, condensed milk, sugar, iced, water, food color, and

sago on top. Some Filipinos avoid to eat okra due to its texture and lack of

knowledge about the vitamins and nutrients it contain, despite the fact that it

has a lot of benefits. That’s why we decided to promote a newly healthy

drinking product.