Advertising

Advertising plays an integral role in communicating brand message to a larger audience. And our
brand message will reach our target customers through posters, billboards and broadcast advertising.
Posters and billboards are great ways to spread brand awareness. Our product posters and billboards
are designed to be both eye-catching and informative. TV advertisements will also be used to attract
the attention of our target audience. And thus these advertisements will help our product to draw the
attention of consumers to purchase our products.

Sales promotion
This tool will be used at the stages of conviction and purchase. These two are the stages of action where
consumers and companies finally begin to get their value. We can offer our customers discount, buy one
get one free offer for at least one week. As we are launching everyday product, we can promote our
dishwashing liquid product closely to the target audience throughout the month. This will create an
immediate impact on the sales volume as well as the tool will help our company to increase the sales of
dishwashing liquid up to the target.

Secondly, through free sampling we will try to know whether we should make some improvements or
not. We will collect information about our products, feedback, recommendation. For this, we will set
up stalls in super shops like Unimart, Shwapno and Agora, where we will give our customers a demo
of how the Dr. Shine works with 40% less scrubbing and gives you brighter clean plates than other
dishwashing liquid. And also we will give a small pack of our dishwashing liquid as a sample
product so they can bring it home and compare for themselves how Dr. Shine is more effective than
other products.

Social Media Marketing

We will create a Facebook page and Instagram account to capture a large audience, and through these
social media we will be able to easily advertise our products as many people are involved with these
social media platforms these days. We will share sensational posts on these social media regularly and of
course on special days like Eid, Father's and Mother's Day and when we have any offers for customers.
We will interact with our audience by collecting information, feedback and creating social media
contests. Also, we will boost our social media posts as well so that we can get maximum audience from
these platforms. In addition, we will collaborate with social media influencers so that we can quickly
capture the audience from their followers as well. And thus our product will gain fame among the
market places