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CANADIA BANK

LOGO GUIDELINES
BRAND GUIDELINES

These guidelines describe the visual and verbal elements that represent Canadia Bank´s
corporate identity. This includes our name, logo and other elements such as color, type
and graphics.

Sending a consistent and controlled message of who we are is essential to present a


strong, unified image of our company.

These guidelines reflect Canadia Bank´s commitment to quality, consitency and style.
The Canadia Bank brand, including the logo, name, colors and identifying elements,
are valuable company assets.

Each of us is responsible for protecting the company’s


interests by preventing unauthorized or incorrect use of the
Canadia Bank name and marks.
OUR LOGO

The Canadia Bank Logo is a logo combination mark, That The corporate logo is presented through the use of
combine Symbol and Type.The Symbol is a powerful colour as well as shape and form. The two corporate
image the connection between the strength of communi- colours are Red and Gold. It is a fresh and appealing
cation and the different points that influence. It has a blend of colours chosen for their strong combination -
particular relationship with the Canadia Bank name. modern - classic - timeless.

The Type has been carefully chosen for its modern and The Colours have been selected according to interna-
yet refined, highly legible style, which has been further tional standards as shown below and are easily imple-
enhanced by the use of upper case letters. The typeface mented
is Mosse Bold and has also been chosen to compliment
and balance perfectly with the logo symbol.
LOGO COLOR VARIATIONS

GRADIENT LOGO

The Canadia Bank logo should be reproduced in color


whenever possible. For specific color values to use
when reproducing the logo (CMYK, RGB), refer to the
Color Palette section.

White and Red are the most effective background on


which to reproduce the color logo because it provides
a clean, crisp contrast for the logo’s color.
SOLID LOGO
If color reproduction is not available or is not a viable
option, the logo should be reproduced in solid black
or as a full-reverse in white out of a color background.

When the Advanced logo is placed on a photographic


image, the image behind the logo must be light
enough to provide contrast for the positive logo or
dark enough to provide contrast for the reverse logo.
BLACK & WHITE
CLEAR SPACE

1X 1X 1X

X Indicator 1X

1X 1X

To ensure legibility, the logo must stand out and The minimum protection space required on all
not be cluttered with competing elements. This is sides of the logo is equal to the height of the “
achieved by surrounding the logo with clear Midol” from the Canadia Bank Symbol. This area
space that is kept free of any type or distracting is to always remain clear of colour, imagery or
graphics. other elements.
LOGO IMPROPER USE

01 02 03

04 05 06

1. Do not stretch the logo. 4. Do not place the logo over busy background.

2. Do not turn or swivel to an angle. 5. Do not make outline or stroke.


3. Do not change the logo to any other color. 6. Do not move the Wordmark
MINIMUM SIZE

1.5CM
The Canadia Bank logo retains its visual strength in a wide range of sizes. However, when the
logo is reproduced in print too small, it is no longer legible and its impact is diminished. The
minimum size of the logo for print is determined by the width of the wordmark, which should
not be reproduced in a size smaller than 1.5 cm width for the preferred logo
COLOR

GRADIENT RED COLOR

COLOR CODES COLOR CODES


CMYK : C25 M97 Y94 K23 CMYK : C13 M100 Y96 K03
SOLID COLOR RGB : R237 G32 B36 Pantone : 2035C
Web : #9b2525 RGB : R205 G32 B42
Web : #cd202a

COLOR TONES 100 % 80 % 60 % 40 % 20 % 100 % 80 % 60 % 40 % 20 %

GRADIENT GOLD COLOR

COLOR CODES COLOR CODES


CMYK : C04 M42 Y98 K00 CMYK : C10 M00 Y76 K00
SOLID COLOR Pantone : 1235C RGB : R235 G233 B97
RGB : R239 G160 B35 Web : #ebe961
Web : #efa023

COLOR TONES 100 % 80 % 60 % 40 % 20 % 100 % 80 % 60 % 40 % 20 %


TYPOGRAPHY

AKbalthom Naga ក� ខ� គ� ឃ�� ង� ច� ឆ� ជ� ឈ�� ញ


Regular ដ� ឋ�� ឌ� ឍ�� ណ� ត� ថ� ទ� ធ� ន�
Bold
ប�� ផ� ព� ភ� ម� យ�� �រ ល� វ� ស�� ហ� ឡ អ�

Avenir Aa Bb Cc Dd Ee Ff Gg Hh Ii
Light Jj Kk Ll Mm Nn Oo Pp Qq Rr
Regular Ss Tt Uu Vv Ww Xx Yy Zz
Bold
01 02 03 04 05 06 07 08 09 00

Microsoft JhengHei UI 诶 比 西 迪 伊 艾 弗 吉 艾 尺 艾 杰 开 艾勒 艾
Regular 娜 哦 屁 吉吾 艾儿 艾丝 提 伊吾 维 豆贝尔维
Light
Bold
艾克斯 吾艾 贼德

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