KERALA VETERINARY AND ANIMAL SCIENCES UNIVERSITY

COLLEGE OF FOOD TECHNOLOGY

BUSINESS PLAN:
EXPERIENTIAL LEARNING
PROGRAMME (ELP)
BY ANNU ANN JOSEPH
2016 BFT 05
MENTORS
◦ Mr. Faisal I (Head, Dept. of Food Engineering, College of Food Technology,
Thumburmuzhy)
◦ Mrs. Sasmila Bhai (Teaching Assistant, Dept. of Food Engineeting, College of food
Technology, Thumburmuzhy)
◦ Mr. Ajay R (Teaching Assistant, Dept. of Food Technology, College Of Food Technology
, Thumburmuzhy)
•OBJECTIVE
•Enterprise
•Management
•capabilities
•Hands on
•experience
•Know
•Consumer
•preferences
•Innovation
•Design
•thinking
PRODUCT DISCRIPTION

BitéFit
Fast Fun Fit Food
◦PRODUCT: Healthy Evening Fast Snack

◦BUSINESS TYPE: Food stall

◦AREA OF OPERATION: Vytilla hub

◦MISSION: Fast Fun Fit Food

BitéFit
PRODUCT DESCRIPTION

• Horse gram: Cheap

source of protein (18%).
High in lysine. High in
dietary fiber.
• Beetroot: Antioxidant rich,
lower cardiovascular
disease, enhance
immunity.
• Rice-bran Oil: Rice-bran
oil lower blood
cholesterol more
effectively than sunflower,
corn and safflower oils
(FAO)
MARKET
◦TARGET GROUP: Health savvy Youngsters

◦MARKETING STRATEGY:
◦Promotion through Social media
◦Nutritional benefits highlighted
◦Active feedback collection & study
◦Improve by accepting good suggestions
◦Could Include hot drinks & other items as combo
◦DURATION OF OPERATION: 25 days

◦EXPECTED DAILY SALES: 25pc

STANDARDIZED FORMULA (FOR 10pc)
INGREDIENT WEIGHT approx. COST
Wheat flour 180g Rs. 9
Horse gram 60g Rs. 2.1
Egg 2no. Rs. 10
Salt 5g Rs. 0.1
Turmeric powder 1g Rs. 0.13
Beetroot 200g Rs. 6.1
Cardamom 1g Rs. 9
Jaggery 100g Rs. 17.65
Rice bran oil 250ml Rs. 30.5
TOTAL COST Rs. 84.58
FLOW PROCESS Wash and Cut to pieces
peel beetroot and grind.
Grind Add
Take 1:3 ratio
horse salt
of horse gram Roast ground
gram to Make beetroot beetroot then
& wheat flour
flour and jaggery cardamom in
balls pan
Roll &
shape Proofing the Add warm
into palm dough for water & mix to Add ground cardamom
sized 20-30 min make a dough
cups Melt grounded jaggery (one
strand consistency)

Fill them with

beetroot
jaggery rolls & Dip in egg Fry in hot bran oil Serve hot in
close white until light brown steel saucer
PACKAGING & OTHER REQUIREMENTS
RESEARCH AND DEVELOPMENT:
Sensory Analysis
9-Point Hedonic Scale Panelist 1 Panelist 2 Panelist 3 Panelist 4 Panelist 5
(age: 59) (age: 55) (age: 32) (age: 29) (age: 23)
9 Like extremely
8 Like very much 8 8 8
7 Like moderately 7
6 Like slightly 6
5 Neither like nor dislike
4 Dislike slightly
3 Dislike moderately
2 Dislike very much
1 Dislike extremely
OVERALL SCORE: 7.4
RESEARCH AND DEVELOPMENT:
Sensory Analysis
RESULTS & SUGGESTIONS
•Good appearance
Sl.no. Sensory parameters Average
score •Taste of horsegram is detectable yet
1 Appearance 8.6 acceptable
2 Texture 7.6
•Beetroot jaggery filling is unique
3 Taste 7.8
4 Mouthfeel 7 •Beetroot could be cooked more to avoid
OVERALL SCORE 7.75 raw taste

•Spicy filling could be more acceptable

COST CALCULATION CONCLUSION
UTILITIES VARIABLE COST
LPG gas (4L) = Rs. 320
INGREDIENTS Rs. 8.458 per pc
Total = Rs. 320
ARECA LEAF Rs. 1.8 per pc
EQUIPMENTS PLATE

Frying pan = Rs. 800

SS bowl = Rs. 200 FIXED COST
Mesh ladle = Rs. 150 EQUIPMENTS 6,020 ÷ 625 = Rs. 9.632 per pc
Rolling pin = Rs. 50
UTILITIES 320 ÷ 625 = Rs. 0.51 per pc
Tissue paper= Rs. 20
MISCELLANIOUS 500 ÷ 625 = Rs. 0.8 per pc
Portable LPG (5 kg) Single Burner
Stove with Ignition = Rs. 800
TOTAL COST Rs. 21.2 per pc
Iron frame & SS table top= Rs. 4,000
SELLING PRICE Rs. 25 per pc
Total = Rs. 6020 PROFIT Rs. 3.8 per pc
CONCLUSION
• Horse gram is an underutilised legume, eventhough the common
people know it’s health benefits.
• Incorporation of horse gram in similar filled snacks can be successful.
• Spicy filling is preferred by most youngsters
• The price will decrease as days of operation increases

• Break even point = 464 units.

THANK YOU