ALEJANDRO FIRMEZA MEMORIAL NATIONAL HIGH SCHOOL

Aguiauan, Miagao, Iloilo

ENTREPRENEURSHIP
Summative Test

Name:____________________________ Grade/Section:___________Date:___________Score:________

Test I. Multiple Choice: Write the letter of the correct answer on the space before each number.

__________1. The ultimate marketing strategy.

a. 7 P’s Model b. Marketing Mix c. People d. Branding
__________2. Where your product or service is actually sold.
a. Place b. Brand Name c. Services d. Promotion
__________3. The place occupied by products in the heart and minds of the consumers.
a. Branding b. Positioning c. Goods d. Place
__________4. A name, symbol, or other feature that distinguishes a seller's goods or services in the marketplace.
a. Brand Name b. Positioning c. Branding d. Place
__________5. A powerful and sustainable high-level marketing strategy used to create or influence a brand.
a. Brand Name b. Positioning c. Branding d. Place
__________6. It is the most common way to gather primary research with the use of questionnaires or interview
schedule.
A. Interview B. Focus Group Discussion C. Survey D. Data Gathering
__________7. It is the traditional method of data collection which is normally done on personal manner with the
respondents.
A. Personal Interview B. Focus Group Discussion C. Survey D. Data gathering
__________8. A data gathering technique where it can be moderated to group interviews and brainstorming sessions
that provide information on user’s needs and behaviors.
A. Personal Interview B. Focus Group Discussion C. Survey D. Data Gathering
__________9. It refers to information gathered directly from the respondents who answered set of questions.
A. Primary Research B. Secondary Research C. Survey D. Data Gathering
__________10.. A data gathering technique where it can be done via direct mail, over the phone, internet or e-mail.
A. Data Gathering B. Survey C. Focus Group Discussion D. Interview
__________11. The way your product or service appears from the outside.
a. Price b. Marketing Mix c. Product d. Packaging
__________12. A marketing model that modifies the 4Ps model.
a. Packaging b. 7 P’s Model c. Marketing Mix d. People
__________13. Responsible for every element of your sales, marketing strategies, and activities.
a. Packaging b. 7 P’s Model c. Marketing Mix d. People
__________14. How a business creates awareness in the market?
a. Place b. Brand Name c. Services d. Promotion
__________15. It is intangible. Its example includes hair salons and accounting firms
a. Place b. Brand Name c. Services d. Promotion
__________16. It is a set of controllable and interrelated variables composed of product, place, price and promotions
that a company assembles to satisfy a target group better than its competitor.
a. Price b. Marketing Mix c. Product d. Packaging
__________17. The amount that a customer pays for to enjoy it.
a. Price b. Marketing Mix c. Product d. Packaging
__________18. An item that is produced to satisfy the needs of a certain group of people.
a. Price b. Marketing Mix c. Product d. Packaging
__________19. It is a tangible product. It’s example includes tires, MP3 players, clothing and etc.
a. Branding b. Positioning c. Goods d. Place
__________20. It can be intangible or tangible as it can be in the form of services or goods.
a. Price b. Marketing Mix c. Product d. Packaging
Test II. Essay: Answer the ff.(Write your answer in a one whole sheet of paper)

Give at least three data gathering techniques and explain. 10pts

PERFORMANCE TASK: 3rd Quarter

CASE STUDY OF AN ENTREPRENEUR
1.Chose one of the entrepreneur videos to watch or if you do not have internet at home interview a known
entreprenuer in your place(TAKE NOTE:during the interview pls. observe the health protocols). Read the
accompanying career profile and research the entrepreneur further on the internet or gather and record all details
during interview.

Name of Entrepreneur: _______________________________________

Answer the following questions below.Write your answers in a long size bond paper)
Question 1. What was the issue or problem that the entrepreneur identified?
Question 2. What was the creative solution to the problem?
Question 3. Who benefits from the solution to the problem? Individuals, communities, the environment?
Question 4. Give examples of how the entrepreneur demonstrated characteristics such as
Confidence Initiative Creativity and innovation
Willingness to take a risk Resilience
Question 5. What makes them different from other people in their industry?
Question 6. Write down any ideas they mentioned about managing work-life balance.
Question 7. What characteristics does your chosen entrepreneur have?
This will be complied on or before May 21, 2021 send via email:jonadhe.mondeja@deped.gov.ph or if you do
not have internet prepare and pass it in a hardcopy with folder and front cover.
Case Study Grading Rubric
Undergraduate Percentage Scale: 0.00 – 57.49% 57.50 – 76.24% 76.25 - 93.74% 93.75 - 100%
Undergraduate Scaled Score: 0.0 – 0.6 0.7 – 2.1 2.2 - 3.5 3.6 - 4.0
% Below Standard Approaching At Standard Exceeds
Standard Standard
Clear explanation of key strategic issues 20 Shows little Shows some Shows adequate Shows superior
• The problems, scope, and seriousness was % understanding of understanding of knowledge of the knowledge of the
clearly identified in the discussions. the issues, key the issues, key issues, key issues, key
• There was a well focused diagnosis of strategic problems, and problems, and problems, and problems, and
issues and key problems that demonstrated a the company’s the company’s the company’s the company’s
good grasp of the company’s present situation present situation present situation present situation present situation
and strategic issues. and strategic and strategic and strategic and strategic
• Effective Executive Summary issues. issues. issues. issues.
• Did not waste space summarizing information Executive Executive Executive Effective
already found in the case. summary summary summary Executive
missing or inadequate adequate Summary
poorly
constructed
Valid arguments; analysis of financial 20 Critical issues Critical issues Critical issues Critical issues
performance with relevant supportive detail % and key and key and key and key
 Logically organized, key points, key arguments, problems that problems that problems that problems that
and important criteria for evaluating business supported the supported the supported the supported the
strategies were easily identified Case Analysis Case Analysis Case Analysis Case Analysis
 Critical issues and key problems that were poorly were not clearly were partially were clearly
supported the Case Analysis were identified identified, identified, identified, identified,
and clearly analyzed and supported. analyzed, and analyzed, and analyzed, and analyzed, and
supported. supported. supported. supported.

Appropriate analysis, evaluation, synthesis for 20 Analysis of key Analysis of key Analysis of key Analysis of key
the specific industry identified % change drivers change drivers change drivers change drivers
 There was complete data on which to base a and the and the and the and the
thorough analysis underlying the underlying the underlying the underlying the
 Key change drivers underlying the issues were issues issues were not issues were issues were
identified. inadequate. identified. partially clearly identified
 Synthesis, analysis, and evaluations were identified
clearly presented and supported in a literate
and effective manner.
Conclusions and recommendations are 20 Effective Effective Effective Effective
congruent with strategic analysis % recommendation recommendation recommendation recommendation
 Specific recommendations and/or plans of s and/or plans of s and/or plans of s and/or plans of s, solutions,
action provided. action not action action were and/or plans of
 Specific data or facts were referred to when provided. inadequate. partially action were
necessary to support the analysis and Specific data or Specific data or provided. provided.
conclusions. facts necessary facts were not Specific data or Specific data or
 Recommendations and conclusions were to support the referred when facts were facts were
presented and supported in a literate and analysis and necessary to occasionally referred when
 effective manner. conclusions was support the referred when necessary to
not provided. analysis and necessary to support the
conclusions. support the analysis and
analysis and conclusions.
conclusions.
Proper organization, professional writing, and 20 Key points were Key points were Key points were Key points were
logical flow of analysis. APA formatting % poorly identified not identified partially clearly identified
 Logically organized, key points, key arguments, and supported and supported identified and and supported
and important criteria for evaluating the with a well with a well supported with a with a well
business logic easily identified. thought out thought out well thought out thought out
 Key points were supported with a well thought rationale based rationale based rationale based rationale based
out rationale based on applying specific on applying on applying on applying on applying
concepts or analytical frameworks to the data specific concepts specific concepts specific concepts specific concepts
provided in the case. or analytical or analytical or analytical or analytical
 Proper grammar, spelling, punctuation, 3rd frameworks to frameworks to frameworks to frameworks to
person objective view, professional writing, the data the data the data the data
and syntax. provided in the provided in the provided in the provided in the
case. case. case. case.
Grammar, Grammar, Adequate Excellent
spelling, spelling, grammar, grammar,
punctuation, punctuation, spelling, spelling,
professional professional punctuation, punctuation,
writing, and writing, and professional professional
syntax needs syntax needs writing, and writing, and
significant improvement syntax syntax
improvement

Prepared by :

Miss Jonadhe C. Mondeja

Subject Teacher Noted by :

____________________________
Parent/Guardin Name and Signature

EntrepL/2021/jonadhe.mondeja@deped.gov.ph
#2nd summative test/5-17-2021