bp biter oa fests et s in hi FROM PVCS TO EYES How Mobile Technologies Are Engaging ShoppersMobile Penetration in Canada Android: 40% iPhone: 35% Blackberry: 20% Windows: 2% Other: 2% (oe a2)SOS of smartphone owners use their phones for retail- related activities in-store tect eer of Canadians said they'd be interested in receiving local offers right to their phone (ister oa 210 of Canadians say that if they received a promotion that applied to either an item they were buying or a complementary product, they'd buy both (ister 29) of Canadians under 55 said that they are more likely to return to a store that has sent them personalized promotions to their phone while shopping (is oteng ese 2), & , & o ee. e@ . at of i= Ke fe TE AE ssn peeareomsarwpoy Moms are the biggest decision maker when shopping for the family. jinie 80 f | ! f 51% 43% 44% 31% ‘women are more likely to return to ast it offered on ien are also pmo aah eo aah ro tens rape bel oe sarah ee based }-store deal aynCanadians Appreciate: @ Convenience of online & mobile shopping: 40% @ Avoiding in-store hassles: 349% @ Time saving: 19% @ Cost reduction: 7% Yan nn ee fy entCustomers Use Smartphones In-Store To... Qe &: 37% 32% 15% Seek product info Get peer recommendations Seek coupons. S FOI [] 30% 22% 41% Compare prices Lookup Online Reviews Made a different purchase because of mobile data accessed (ict nn ep. 82‘Showrooming is described as the act of shopping in-store to view products that will potentially be bought elsewhere. e® eee eTRT 1in4 a Canadians are “showrooming” of a store for just 10% savings Conk eng erate) img eo)Be Mobile Responsive Consumers are moving to mobile so how can retailers adapt to this new space? Whether this is a mobile site or an app, here are the top features to think about when creating an engaging mobile experience:Offer e lapels + Mobile-only sale specials and in-store sale alerts + Enabled for mobile purchases + Reserve in-store pickup for products Help See chiam Customers + Store locator and hours + In-stock item search by location + Flyer previews + Access to product details and photos + Barcode scanner to let them identify products while shopping in-store Let Them Be Social + Read and contribute to product reviews + Social network integration 50 they can share products and experiences with friendsLo} biter Ce sin putting brands in hands contactus@juicemobile.com YJ @JUICE Mobile _linkedin.com/company/juice-mobile