How Kylie Jenner became the

youngest self-made billionaire ?

LCE
Maëlle B & Swann H
9 janvier 2023

 Introduction 

Kylie Jenner was born in 1997 in Los Angeles. According to Forbes

magazine in 2017, she became a self-made billionaire thanks to her cosmetics

business, Kylie Cosmetics, the social network and her brand with her sister

Kendall Jenner. That makes her the youngest self-made billionaire ever.

I° Kylie cosmetics 

Kylie Jenner runs one of the hottest makeup companies ever. Kylie

Cosmetics and she owns 100% of it.  Lots of celebrities market their own brand,
but most are managed for them by professionals. Kylie Jenner is a CEO, which

means that she is a Chief Marketing Officer and a Chief Creative Officer. Kylie

Jenner also earned millions of dollars from endorsing products like Puma shoes

and PacSun clothing. But she's not just making history as a woman. If she grows

another year, that will make her the youngest self-made billionaire, men or

women, beating Mark Zuckerberg, who became a billionaire at the age of 23 and

Snapchat's Evan Spiegel, who also became a billionaire in his early 20s.

II° Social Media 

Kylie Jenner also has 26 million Twitter followers, four million subscribers to

her YouTube channel and 375 million Instagram followers. This enables Kylie

Jenner to do all the cosmetics marketing she wants.  Kylie Jenner spend $250,

000 of her own money when she started her business. When she started, she did

no consumer research and had little business knowledge. But she managed to be

one of the most followed person in the world. 

 III° Kylie + Kendall 

Kylie Jenner did some collaborations with her step-sister Khloé but also with

Kim Kardashian.  Kylie Jenner and her sister Kendall Jenner, run a fashion and

clothing label called Kendall + Kylie. It was a very successful brand  and this has

resulted in expansion of the brand to 400 different locations right across the

United States and in 1,000 locations around the world.

Conclusion  

Kylie Jenner even did a reality show like Keeping up with the Kardashian.

Kylie Cosmetics has already generated an estimated $230 million in net profit in

2017. Even if she belongs to one of the most famous family, she managed to

build a business on her own and became a real businesswoman with a net worth

of $1 billion just for Kylie Cosmetics last year.