Supriya Hitesh Gore

Mobile: 9689910184| Email: supriya.chavan13@gmail.com

Address: Sai Saroj, A wing, 601, Shinde wasti, Ravet, Pune - 412101 Maharashtra, India

Professional Summary

Over 11+ years of experience in Marketing and Management with strong exposure and experience in Digital
Marketing and Client Relationship Management.
3+years of experience with Adobe campaign in creating, executing, tracking and managing cross channel
campaigns and email templates.

Work Experience

A) IBM India Pvt. Ltd.- April 2017-Till Date (5+ Years)

1) Designation: Email Deployment Specialist

Duration: Mar 2020 – Till date

Roles and Responsibilities :

 Coordinate with USAA Marketing Managers and IBM Planning Specialists per received and assigned
campaigns
 Define test and deployment strategies per email deployment requirements
Create / edit template / email / creative in Adobe Campaign after validating the assets
Upload assets to Adobe Campaign
 Validate rendering for both HTML and plain text email body in Adobe Campaign, insert
personalization tags into message content and update asset locations
 Generate proofs using Adobe Campaign to test content rendering Share test result and analysis with
respective stakeholders
 Creating subject line workflows for credit card and bank campaigns
 Document deployed email tactics for each performed step (audit & reporting)
Perform QC on scheduled or manual set campaign before deployment
 Confirm email deployment with respective stakeholders and submit email deployment
documentation for all steps
 Share email response matrix with respective stakeholders, analysis, reporting and suggest
optimization steps for future deployment

2) Designation: Lead Validation Specialist

Duration: Nov 2018-Mar-2020

Roles and Responsibilities:

 Validated Credit Card Offers verbiage for production through various digital channels ensuring 100 %
accuracy while proofing and validating them.
 Validation of Credit Card Creative and Verbiage going live to the market ensuring 100 % accuracy.
Proofing at multiple stages to the specific standards held for each product and/or channel.
 Ensuring error free offer management on the channels to deliver smooth member experience in turn
an elevated Client experience.
  Maintained tracker for the escalation matrix, escalating errors immediately to the right stakeholder
within agreed upon turnaround time.Maintaining the Production and Incident Trackers.

3) Designation: Planning Specialist

Duration: Oct 2017-Nov 2018

Roles and Responsibilities:

• Develop and execute campaigns using campaign management tool UNICA (UMO)
• Manage multiple marketing campaigns and ensure campaigns are meeting their goals. 
• Push the budgets on UNICA dashboard for the campaigns.
• Provide campaign analysis using automated campaign analysis tool
• Utilize various tools for population sizing, segmentation and mail vs control
• Collaborate with the stakeholders in strategy building for the campaigns for various LOBs.
• Manage end to end Marketing Services, strategic planning of campaigns and its execution
coupled with pre and post campaign analytics services with Test Vs Control Data. and MIS
Reporting
• Support clients in the arena of digital marketing, marketing automation, credit card
validation and data analytics.

4) Designation: Digital asset management Specialist

Duration: April 2017- October 2017

Roles and Responsibilities:

● Responsible for acquiring, cataloguing, managing, and protecting an organization's digital assets.
● Digital asset management done for clients for all line of business using OTMM (Open Text Media
Management) tool to make it easily available for various teams
● This includes everything from efficient file naming and storage practices to the use of a digital
library management platform.
● responsible for managing a company’s vital [and potentially huge] library of digital assets like
files, photos, video, audio, and other digital content. Most likely via a DAM

B) SAFEXPRESS PVT LTD: Feb 2011 to Mar 2017

Designation: Executive- Business Development Manager

Roles and Responsibilities:

 Research and identify new business opportunities - including new markets, growth areas, trends,
customers, partnerships, products and services - or new ways of reaching existing markets
 Ensure staff are on board throughout the organization, and understand the need for change and what
is required of them
 Trained new members of the team, arranging external training where appropriate
 Understand the needs of customers and be able to respond effectively with a plan of how to meet
these
 Have a good understanding of the businesses' products or services and be able to advise
 others about them

C) UNITED HEALTH GROUP SERVICES: Mar 2010-Jan 2011

Designation: Clinical Data Processor

Roles and Responsibilities:

 Case report forms are manually filled at site and mailed to the company for which trial is being
performed. The data on forms is transferred to the CDMS tool
 Ensure that all activities are conducted in compliance with relevant agreed standards. Reviewing of
manual data listings as needed, performance of QC reviews.
 Understanding the requirement specification for the product and deriving Test Cases
 Deriving and preparing test data
Client: Sanofi, Pfizer, Serum

INTERNSHIP PROJECTS

Organisation: TATA MOTORS LTD, PIMPRI, PUNE Duration: 6 months

Responsibilities Handled:
● Design BALANCE SCRORECARD for CVBU Unit.
● Streamlining the process from planning to deployment phase which includes defining the SOP
(Standard Operating Procedure), quality management, maintaining rosters and meeting the
SLA’S effectively
● Data analysis and content management
● Client engagement along with change management, Gap analysis and maintaining quality
dashboards

Skills
● Adobe Classic Campaign, UNICA, Rally, Tridion, OTMM, UNICA, Propel, Proton, CMAX

ACADEMICS

Degree College / University Aggregate Year of Passing

Diploma in Software Testing Mindscripts Technology 97.60% May 2012
Msc (Computer Science) D.Y Patil College of ACS 69.68% 2009
Bsc (Computer Science) D.Y Patil College of ACS 68.67% 2007
HSC SMV college 68.00% 2004
SSC Saraswati Vidyalaya 75.33% 2002

PERSONAL DOSSIER
Date of Birth: 13th November 1986
Languages Known: English, Spanish, Hindi, Marathi
Marital Status: Married