Aesthetique

Aesthetique
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AESTHETIQUE – INDIA’S FIRST AI
APPAREL BRAND

Brand Name: “Aesthetique”

Communication Strategy: Our brand is all about affordable fashion that combines modern, urban
styles with traditional fabrics and textiles. We want to position ourselves as a trendy, stylish and
budget-friendly option for fashion-conscious consumers who are looking for unique and
authentic clothing options.

Welcome to India's First AI Generated Art Apparel Store. Aesthetique is an exclusive experience
into immersive fashion art pieces inspired by modern artists and meshing global fusion into your
T-Shirts for the first time in the world. Own exclusive first editions of unique art pieces and be a
part of the fashion renaissance. We are revolutionising fashion by incorporating the use of
Artificial Intelligence (AI) to create unique and exquisite apparel designs. And we are thrilled to
bring this phenomenon to India with our exclusive collection of AI-generated art works on T-
shirts.

Location: We will open our first store in a trendy and upscale area of Mumbai, Juhu.

Target Audience: Our target audience is young adults, aged 18-30, who are fashion-conscious,
value-conscious, and appreciate modern styles. We are also looking at early adopters who would
want to experiment with their clothing choices by incorporating digital art and futuristic design
choices.

Price Point: Our price point is affordable, with clothing items ranging from INR 699 to INR
2500.

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Launch Activities:
1. Social Media Campaign: We will run an intensive social media campaign for one month
before the launch, including platforms like Instagram, Facebook, and Twitter, with daily
posts highlighting our unique styles, our brand philosophy, and the upcoming launch.
2. Influencer Outreach: We will reach out to fashion influencers and bloggers in the area,
offering them a free item of clothing in exchange for sharing about our brand and launch
on their social media platforms.
3. Events: We will host a pre-launch party at the store, inviting influencers, local media, and
potential customers to get a sneak peek of our clothing, enjoy food and drinks, and
mingle.
4. Flyer Distribution: We will distribute flyers to local universities, cafes, and other popular
hangout spots in the area to generate buzz about our launch.
5. Giveaways: We will offer exclusive discounts and giveaways to the first 20-30 customers
who make a purchase on the day of the launch.
Post-Launch Marketing Tools: One Month Plan:
1. Email Campaign: We will send out a monthly email newsletter to our customers,
highlighting new arrivals, special offers, and other updates about our brand.
2. Referral Program: We will create a referral program that rewards customers who refer
new customers with exclusive discounts or free items of clothing.
3. Social Media Advertising: We will invest in targeted social media advertising to reach
potential customers who fit our target demographic.
4.

Name of the brand: "Fusion Threads"

Communication strategy: Our brand stands for fusion clothing, which blends traditional styles
with modern aesthetics. Our communication strategy will revolve around this idea, emphasizing
how our clothes offer the best of both worlds. We will use social media and influencer marketing
to showcase our unique designs and styles to our target audience.
Location: We will open our first store in a trendy and upscale area of Mumbai, such as Bandra or
Juhu.
Target audience: Our target audience is fashion-forward individuals between the ages of 25-40
who appreciate traditional designs but want to incorporate modern trends into their wardrobe.
Price point: Our price range will be mid to high-end, catering to the urban and affluent market.
We will offer our customers a range of options from INR 2,500 to INR 20,000.
Activities for creating buzz before the launch:

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 1. Social media campaigns: We will create a buzz on Instagram, Facebook, and Twitter with
influencer collaborations, teasers, and behind-the-scenes footage of the making of our
clothes.
2. Launch event: We will host a launch party before the opening of our store, inviting
fashion bloggers, local influencers, and media personnel to create buzz around the event.
3. Pre-launch offers: We will offer a discount to the first 30 customers who pre-book their
purchases on our website.
4. Store branding: We will create attractive store branding and hoardings to attract potential
customers.
Marketing tools for constant traffic:
One-month plan:
1. Email marketing: We will create an email marketing campaign to promote new arrivals,
sales, and exclusive offers.
2. Customer loyalty program: We will create a loyalty program to retain our customers,
offering rewards, discounts, and exclusive access to sales.
3. Social media advertising: We will invest in social media advertising to target potential
customers in our target demographic.
3-month plan:
1. Collaborations with local influencers: We will collaborate with local influencers and
fashion bloggers to showcase our new collections, offer discount codes, and increase our
reach.
2. Events and pop-ups: We will host events and pop-ups in different parts of the city to
increase our visibility and connect with potential customers.
3. PR and media outreach: We will engage with local media outlets and press to increase
our brand awareness and get featured in fashion publications.
With these activities, we are confident that we can create a buzz for our brand and drive relevant
traffic to our store.

Pre-launch activities (INR 5Lac):

1. Social media campaigns (INR 1.5Lac): We will invest in creating attractive visuals and
posts for Instagram, Facebook, and Twitter to showcase our brand and products. We will
collaborate with local influencers to promote our brand and products to their followers.
We will also run paid ads on these platforms to target our desired audience.
2. Launch event (INR 1Lac): We will organize a launch event in our store to create buzz
and attract potential customers. We will send out invitations to local bloggers,

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 influencers, and press to attend the event. We will also provide light refreshments and
music to make the event more engaging.
3. Pre-launch offers (INR 1.5Lac): We will offer a discount to the first 30 customers who
pre-book their purchases on our website. This will create excitement and incentivize
customers to make purchases in advance.
4. Store branding (INR 1Lac): We will invest in creating attractive store branding, window
displays, and hoardings to attract potential customers and make the store more visually
appealing.
After the initial launch, we will need to ensure constant traffic to the store to sustain our
business. Here's how we can allocate the additional budget of INR 5Lac per month:
One-month plan:
1. Email marketing (INR 1Lac): We will create an email marketing campaign to promote
new arrivals, sales, and exclusive offers. We will also offer a discount to customers who
sign up for our newsletter.
2. Social media advertising (INR 2Lac): We will invest in social media advertising to target
potential customers in our target demographic. We will create visually appealing ads and
run them on Instagram, Facebook, and Twitter.
3. Customer loyalty program (INR 1Lac): We will create a loyalty program to retain our
customers, offering rewards, discounts, and exclusive access to sales.
3-month plan:
1. sa
By following these strategies, we can create a strong brand image, attract and retain customers,
and ensure steady traffic to our store.

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