Professional Documents
Culture Documents
Development
Development
Questions
How are you protecting the IP generated from the proposed innovation?
Through patents and trade secrets. In the case of pitahaya-flavored juice, a patent is obtained for the
specific formula used to make the juice, as well as for the unique process used to produce it. In the Trade
Secrets the pitahaya-flavored juice will include the specific ingredients used to make the juice, as well as
the specific process used to produce it.
Under which conditions are you going to commercialize the value proposal?
It will be marketed in a way that reaches the target audience and generates interest in the product, it will
also be packaged in a way that is attractive to consumers and protects the product from spoilage, effective
social media campaigns will be created through the use of targeted advertising and the creation of
engaging content, and a loyalty program offering discounts or other rewards to customers who buy the juice
regularly.