Noman Akhtar (Internship)

www.xellfit.
com
xellfitind@gmail.com
Internship Report Topic:
“Sales, Operational & Marketing Activities of XellFit Industry”
Submitted To:
Ms.Mahum Malik
Supervisor
Faculty of Management & Administrative Sciences
University of Gujrat Sialkot Sub-Campus
Submitted By:
Noman Akhtar
17490920-021
University of Gujrat Sialkot Sub-Campus
Date of Submission:
04-01-2021
Noman Akhtar
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Letter of Transmittal
Ms.Mahum Malik
Supervisor
UOG Sialkot Sub-Campus
Subject: Submission of the Internship report
Dear Madam,
I hereby submit my internship report titled “Sales, Operational and Marketing Activities
of XellFit Industry”. In this report, I have tried to analyze the sales, operational and
marketing Strategies and activities of a sports goods manufacturing company name
“XellFit Industry”. I sincerely hope that this report will meet your expectations. I would
like to add here that my internship period at XellFit Industry was indeed a great learning
experience for me.Thank you for your kind cooperation and support.
Sincerely,
Noman Akhtar
17490920-021
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www.xellfit.com
ACKNOWLEDGEMENT:
In the Name of Allah who is the most Beneficent and most Merciful, I would like to
thank Ms.Mahum Malik my advisor, for providing me with invaluable guidance in
preparation of this internship report. Without her help and support, I could never have
finished this report.
I am very much thankful to the Sales and Marketing Department of XellFit Industry They
provided me with much needed information and other required assistance in order to
prepare this report.
I also wish to thank and give the due respect to my family and friends for their cordial
support and help they offered throughout the process of preparing the whole report.
Especially I want thank those person who were our batch mates. They gave their
valuable time and suggestion. I want to give thanks to all these persons.
Noman Akhtar
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Table of Contents:
A brief executive summary of the internship ............................................ 6
Chapter 1 Organizational Overview ........................................................... 7
Introduction ................................................................................................. 8
Overview of the organization ..................................................................... 9
Brief history ............................................................................................... 11
Nature of the organization ........................................................................ 12
Business volume, reward, honors & success stories etc during last 5
years. ........................................................................................................ 13
Chapter 2 The Job………………………………………………………….....14
Product/service lines ............................................................................... 15
PESTL analysis ........................................................................................ 18
Contribution of organization toward economic development .............. 20
Organizational Structure ......................................................................... 21
Organizational Hierarchy chart ............................................................... 21
Number of employee ................................................................................ 22
Main offices .............................................................................................. 22
Introduction of all departments ............................................................... 22
Comments on the organizational structure ............................................ 24
Chapter 3 The Project.. ............................................................................................ 25
Internee work ............................................................................................ 27
Brief Introduction of internee’s office/branch ........................................ 28

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Details of Supervisors ............................................................................. 28
Weekly timetables .................................................................................... 30
Detailed description of the departments you worked in during your

internship .................................................................................................. 31
Detail description of the operations/activities of the department you

worked in .................................................................................................. 31
Detail description of the tasks assigned to you OR Detail description of

the project assigned to you to you during your internship ................... 32
SUMMARY AND LEARNING .................................................................... 33
What skills and qualifications you think that you have gained from the
internship- ................................................................................................. 34
What kind of responsibilities you have undertaken during the

internship period ...................................................................................... 34
How do you think the internship will influence your future career plans
................................................................................................................... 35
How do you think the internship activities that you carried out are
correlated with your classroom knowledge ........................................... 36
Conclusion ................................................................................................ 35
Summary of key conclusions .................................................................. 36
SWOT Analysis ......................................................................................... 37
Recommendations .................................................................................... 40
Reference .................................................................................................. 41
Appendix and supplementary material ................................................... 41
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Executive Summary:
Internship is such a program which makes a student experiences the corporate life for
the first time. I was assigned as intern under Marketing Operation Division.
This report is prepared on the basis of my six weeks practical experience at XellFit
Industry. This internship program helped me to learn about the practical scenario of a
manufacturing firm. XellFit Industry is a dynamic business and manufacturing service
provider. Varied range of products with ensured standard, quality services and most
effective managerial efficiencies have made the company a market leader in the
respective sectors of its operation.
Keeping main focus on business expansion and growth in the most prospective sectors,
the industry is continuously taking up projects to make it the largest manufacturer in the
business arena of Sialkot despite fast-changing business trend and tricky situation.
Depending on the firm foundation and highly professional human resources, the XellFit
Indsutry is still making good use of its business potentials and also contributing to the
development of the local corporate culture and making a significant contribution to the
overall development of the country and its economy.
But despite intriguing growth and business expansion, the company’s aims and
objectives remain the same – to serve customers with maximum satisfaction and keep
on working for the greater welfare of the people and the country. XellFit Industry care for
their clients as their obligation and customer.
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Chapter 1
Organization Overview
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1.1: Introduction:
XellFit Industry is a truly Sports and leather company, started in 2007 as a manufacturer,
concentrating on high quality custom made leather jackets, Gk gloves and accessories.
We established ourselves with this position in the market and have since become one of
the leading suppliers of sports balls & gloves globally. Over the past years, XellFit Industry
has become well and truly established as one of the leading names in the Soccer market,
due to its unbeatable quality and performance versus price. In addition, XellFit Industry is
now a serious player in the Soccer balls, including FIFA balls and GK gloves market, with
the resounding success of our FIFA Quality PRO model AGILITY and FIFA Quality model
DYNAMIC. Which have earned a solid reputation for outright performance, reliability and
great looks, all at an affordable Price.
XellFit Industry specialized in manufacturing & export of safety gloves used in

construction, transportation, rigging, drilling, welding and workshop handling. Our gloves
are made from the finest selected materials and stitched to perfection to ensure safety as
per international standards. We prefer to sell direct to the end-user to reduce cost and
eliminate risks to the buyers.
Our gloves are good value for money without any compromise to their suitability for the
respective jobs. XellFit Ind. is committed to supply high end safety gloves exceeding
customer's satisfaction and take pride in repeat orders. Inquiries about other types of
gloves and leather products are also welcomed.
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1.1.1: Purpose of the study:
Internships are formal programs within organizations whose primary purpose is to offer
practical work experience in a particular occupation to people who are new to that field.
Internships strengthen resumes by giving students visible work experience and providing
older job hunters with needed credentials to change careers. Would-be interns should
evaluate internship programs carefully, to see if those programs offer the training they
need. Training programs enable the students to explore their skills by doing practical work
in any type of organization.
1.1.2: Scope of the study:
The scope of the study is the Sales, Marketing and operational Strategies of XellFit
Industry. The report covers details about the various services, overview and different
departments and divisions in XellFit Industry. The main focus is on the analysis of the
Sales, Operation and Marketing Strategies. However the study is only related to the
Market Operation Division as I was provided an opportunity to only work in this division.
1.1.3: Objective of study
The objective of the report can be viewed in two forms:

 General Objective
 Specific Objective
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General Objective:
This internship report is prepared primarily to fulfill the Bachelor of Business

Administration (B.B.A) degree requirement under the FMAS, UOG Sialkot Sub-Campus.
Specific Objective:
More specifically, this study entails the following aspects:
 To focus and discuss the Sales, Operations and Marketing Strategies of XellFit
Industry.
 To give an overview of XellFit Industry.
 Business Associations and Networking with Prospects through Online Platforms
and Business Networking and Relationship Building via Key Marketing Initiatives.
 To focus on the various services, work environment and facilities provided by
Business Solutions limited.
 To focus on the importance, benefits, reasons of Marketing Strategies of
Business Solutions limited.
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1.2: Overview of the organization:
1.2.1: Brief History:
 XellFit Industry is well established manufacturer and exporter of Industrial working

gloves. Their products are well fabricated of the best material on modern
machinery under the excellent skilled workmen in every way and prices are
reasonable low to meet demand of the market.
 We offer a comprehensive product range to suit all their customers’ preferences;
both in quality and prices, and all will give their customers peak performance. With
a distinguished reputation in Gloves, XellFit Ind. is synonymous with outstanding
quality and service.
 XellFit industry’s success has come about by understanding their customers’
needs, listening to their comments and suggestions, and by providing them with
quality goods at a competitive price.
 As technology advances, so do the pressures brought about by increased
expectations on performance and productivity. In time, they can almost become
like a sub-division of their organization and customers can rely on them to deliver
the right product, on time, on budget and lastly, on demand.
 Samples and prices can be obtained on request with specifications. Deliveries of
the orders are ensured within time and in the excellent quality. All Products
included in their catalogue are a few from their vast product range. Customers can
send their own original samples and Drawings for making the counter sample
under their specifications for their approval.
 The decade of 2006 brought about many changes in the economic structure of
XellFit Industry.
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1.2.2: Nature of the organization:
XellFit Industry is a manufacturing company dealing in sports, fitness, mechanical gloves

and leather jackets etc.
XellFit Industry is giving their customers to be freely to talk with in the 24 hours, and as
their workers assigned duties are not too complex. All the duties are divided in different
small tasks to all the employees of different departments.
It gives benefits to their customers to send their own sample designs to be followed and
send samples without charging any cost and they listened to their customers desires, and
then they respond to the manager, and after having the final call from higher department
manager will involve all the deans of different departments whom are concerned to the
following projects. Then manager assign different tasks to all the deans to spread alarm
in their departments carefully.
1.2.3: Business volume, reward, honors & success

stories etc during last 5 years:
 As they have started working in 2007, and that was the time when they were only
two people who started their business, They just take a risk as a family business
and send their samples to some of the smallest industries in abroad e.g. London,
Brazil, Germany, USA etc. They still hope to get a response back from some of
them or maybe one of them, but they get no response from any import industries
there.
 As a result, they did not back out for that and they approach some companies from
the new way and get reference to contact them and after contacting they get a
response back with a small amount of order but they were happy and celebrate
their happiness with their families. The company’s reviews after receiving the
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Orders were awesome and appreciated and they send a big order to them. And as
this thing motivates them not to dishearten but work more for it.
 In the passing five years, they expand their business and hired a qualified staff
with handsome salary amount, and their employees work under a friendly
environment that helps their business to grow much faster.
 In the coming years, they are moving towards some more beneficial products as
Boxing gloves and boxing accessories etc.
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Chapter 2
The Job
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1.2.4: Product/Services Lines:

Services:
These services are basically for the customers who use their products and ask
them for some samples and these are mentioned below:
 Free-of-cost samples.
 Response in relatively two hours.
 Designs by clients.
 High quality material.
 GK gloves.
 Leather jackets.
 Leather bags.
 Payment via PayPal/Bank transfer.
Products:
Mechanic Gloves:
It is a Natural product made from PU (Polyurethane). That comes with super elastic,
strong material and in to two forms these are mentioned below:
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 Powdered free form.
Leather Jackets:
Length coat that is usually worn on top of other apparel or item of clothing, and made
from the tanned hide of various animals. The leather material is typically dyed black, or
various shades of brown, but a wide range of colors is possible.
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Footballs:
A pig's bladder was inflated and used as the ball. By comparison, today's football is an
inflated rubber bladder enclosed in a pebble-grained leather cover or cowhide.
Soccer Balls:
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1.2.5: PESTEL Analysis:
Political factors:
Elections, employment law, consumer protection, environmental regulations, industry-

specific regulations, competitive regulations, inter-country relationships/attitudes,
war, terrorism, political trends, governmental leadership, taxes, and government
structures. If they are goes in favor of Soccer Manufacturing Company then the
Pakistani Political environment will be the best for Soccer.
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Economical Factors:
In which Soccer will see the All over economically positions of Pakistan like economic
growth trends (various countries), taxation, government spending levels, disposable
income, job growth/unemployment, exchange rates, tariffs, inflation, consumer
confidence index, import/export ratios, and production levels.
Social Factors:
Demographics (age, gender, race, family size, etc.), lifestyle changes, population
shifts, trends, fads, health, living standards, housing trends, fashion, attitudes to work,
leisure activities, occupations, and earning capacity. In which Soccer see if majority will
goes in his Favor then it will be the best for a new Soccer company.
Technological Factors:
Inventions, new discoveries, research, energy uses/sources/ fuels, communications,

rates of obsolescence, health (pharmaceutical, equipment,
etc.), manufacturing advances, information technology, internet, transportation, bio-tech,
genetics, waste removal/recycling, and so on.
Legal factors:
Before the legal factors affecting the industry are analysed, a clarification needs to be
made. These factors should not be confused with the sport regulations applied by the
governing bodies of the sport, FIFA, UEFA, the FA and the Premier League. The
regulations are guidelines and orders imposed by those bodies, but cannot be considered
legal macro-environment factors. The Legal factor.
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1.2.6: Contribution of organization toward

economic development:
Sialkot is an important economic hub and a totally export-oriented city of the country and
is the only export-oriented city in Pakistan where 99 percent of items produced are
exported to various parts of the globe. Through export, Sialkot-based small and medium
industries are earning foreign exchange amounting to over 1.30 billion dollars yearly with
their business acumen, the local exporters have excelled in foreign trade but they have
paid special attention to fulfilling their social responsibility. Attaining exceptional
achievements in business, the corporate sector is fully vigilant to its responsibilities
towards social sector and has played significant role in this regard on 'self-help basis',
which has become now the culture of Sialkot. Sialkot-made footballs, field hockey sticks,
cricket gear and boxing gloves are used in international games including the Olympics
and World Cups. Surgical instruments and sports goods industries are among the oldest
industries which have been playing tremendous role not only in strengthening the national
economy but also in providing employment opportunities for thousands of industrial
workers.
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1.3: Organizational Structure:
A successful organizational structure defines each employee's job and how it fits within
the overall system. But simply, the organizational structure lays out who does what so
the company can meet its objectives.
1.3.1: Organizational Hierarchy chart:
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1.3.2: Number of employees:
In XellFit industry, there are total 136 Number of Employees working in different
departments and the labor side (unit) is a few miles away from the office area.
1.3.3: Office detail:
There is only one office located in Marala Road, Sialkot.
1.3.4: Introduction of all departments:
Each association is partitioned into positive offices. Every office performs diverse sort of
occupations and requires staff with specific aptitudes to handle specific employment. The
list of different departments is given below:
 HR Department.
 Designing department.
 Accounts department.
 Marketing department.
 IT department.
 Quality checker department
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HR Department:
Human resources specialists are responsible for recruiting, screening, interviewing and
placing workers. They may also handle employee relations, payroll, benefits, and training.
Human resources managers plan, direct and coordinate the administrative functions of
an organization.
Designing department:
A designing department is responsible for all the designs making projects and meets the
demand of the customers and passes out that design to the manager to check out and
guide for changing if needed.
Accounts department:
The accounting department is responsible for recording and reporting the cash flow
transactions of a company. This department has some key roles and responsibilities,
including accounts receivable, accounts payable, payroll, financial reporting, and
maintaining financial controls.
Export/Marketing department:
Export department: International Marketing and Promotion of company products (trade

shows, local media, social media, ecommerce website, mailing lists, foreign business
directories, communicate with foreign chamber of commerce).
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IT department:
The information technology department in an organization is responsible for the

architecture, hardware, software and networking of computers in the company. As an IT
professional, you perform a number of duties to ensure that employees have full access
to the computer systems.
Quality checking department:
It entails an incredible number of inspections, checks and reviews before a product can be
offered for sale.
1.3.5: Comments on the organizational structure:
In XellFit Industry, hierarchy of authority is well defined and simple. Through proper
channel lower level employees approach the upper authority. The organization structure
is simple and clearly defines who is answerable to whom.
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Chapter 3
The Project
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2.1: Internee’s work:
My work as internee in XellFit Industry is based on six weeks activities:
First Week: In the 1st day of first week I met with the CEO of XellFit Industry and he was
asked me to introduce myself and aslo he asked me about my skills, qualities and past
experiences. He also introduced himself. CEO assigned a supervisor to me who helped
me to get introduce with the workers of Marketing Department because my main job has
to be done in this department. In the 2nd day of the first week the Head of Marketing
Department provided information about the marketing software, designing softwares and
social media marketing tools. Later he assigned me a job to create email letter, install
different softwares and to create a business account on different social media platforms.
Basically in the First week I learned about different softwares, how to create marketing
campaigns, how to create sales letter and how to develop a business account.
Second Week: In 2nd week my supervisor told me the different ways about finding right
customers for the different products and how we can approach them. He assigned me a
job to find different customers and email them.
In the 2nd week he assigned me a job to check emails and I was supposed to specify
emails with the complaints received from customers and from department.
In the 2nd week I learned about the different ways through which we can tackle with the
complaints and how we can respond to them.
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Third Week: In the 3rd week of my internship my supervisor provided me with the
information how we can create invoices, packaging lists, barcodes and how we can do
export documentation.
Later on I was assigned with the work to create invoices, packaging lists and barcodes
for the different orders.
Fourth Week: In the 4th week I learned about how we can manage Ebay and Alibaba
accounts. My supervisor provided me with detailed information on the online stores.
Later on I was supposed to create and manage listing on the Ebay and Alibaba accounts.
In this I also learned how we can create online store and also how we can advertise our
products using different marketing tools and techniques.
Fifth Week: In the fifth weeks I was introduced with the different departments of the
organization like Production department, Quality Control department and IT department.
Fifth week was crucial for me, in this week I was assigned with the task to teach to the
new interns what I was learnt during my internship period,
Sixth Week: In the 6th week I learned about the manufacturing process of different
products, packaging process and shipping process of different goods.
In this week I was assigned with the task to analyze the environment of the organization.
I was also supposed to ask from different workers about the problems that they are facing
during work, and I have to write a detailed article on how we can solve those problems.
2.1.1: Brief Introduction of internee’s office/branch:

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I have done my internship of 6 weeks in XellFit Industry in the Marketing department,

which is situated in Marala Road, Sialkot. Department of Marketing was a great source of
Information, learning and experience different things in practically. Environment of that
office was quite disciplined and professional.
2.1.2: Details of supervisors:
Mr. Muhammad Iqbal is the supervisor of marketing department in Sialkot a lot of

employees work under him. The education calliper of Mr. Muhammad Iqbal is very
qualified.
He became the supervisor in 2016 according to need of organization. The Marketing
knowledge of that person is very awesome. And Mr. Muhammad Iqbal guides the internee
He checks, guide and assign activities to internees of that department. He was very
humble person and treats all the internees in a good manner and appreciates us on our
work.
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2.1.3: Weekly timetables:
Serial Week no. Tasks

1- Week 1 Introduction of org. and different softwares, social media
marketing.
2- Week 2 How we can find customers and approach them, how we can
tackle with different complaints and can manage them.
3- Week 3 Designing invoices, packaging lists, barcodes etc
4- Week 4 Creating and Managing online stores, advertisement tools

and techniques.
5- Week 5 Teaching and managing new internees
6- Week 6 Learned about manufacturing, packaging and shipping

process analysis of environment, workers satisfaction level
and report.
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2.1.4: Detailed description of the departments you
worked in during your internship:
Worked in the Marketing department:
The Marketing department in an organization is responsible for the architecture, import

and export, software install and networking of computers in the company. As an Marketing
professional, you perform a number of duties to ensure that employees have full access
to the Online business. And we learn there the things those are mentioned below:
 Managing Products.
 Managing Customers.
 Product details (barcode).
 Online Marketing.
Worked in the Export department:
Export department: International Marketing and Promotion of company products (trade

shows, local media, social media, ecommerce website, mailing lists, foreign business
directories, communicate with foreign chamber of commerce).
The head of the department who supposed to tell us the way how to find the emails of
different kind of import companies in abroad so I was supposed to send an offering
products with good quality and affordable price and how to write a letter to different
companies for the relevant products and they also told us about the way to deal with the
foreigner clients with whom to deal with about the range, product and quality.
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2.1.5: Detail description of the operations/activities of
the department you worked in.
There operations/activities are:

 Windows installation.
 E-mails finding.
 Writing and professional skills.
 Managing Products.
 Managing Customers.
 Product details (barcode).
 Online Marketing.

2.1.6: Detail description of the tasks assigned to you

OR Detail description of the project assigned to you to
you during your internship:
 Introduction of org. and different softwares, social media marketing.

 How we can find customers and approach them, how we can tackle with different
complaints and can manage them.
 Designing invoices, packaging lists, barcodes etc
 Creating and Managing online stores, advertisement tools and techniques.
 Teaching and managing new internees
 Learned about manufacturing, packaging and shipping process analysis of
environment, workers satisfaction level and report.
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2.1.7: Summary and learning:
I started my internship for the reason of completion of BBA program. I selected XellFit
industry, which is the Sialkot’s leading and best export company, for my internship. This
internship is one of the most memorable, knowledgeable and informational experience in
my life. This internship provides me experiences, lessons, skills and tools which will help
me in my professional in future.
In XelllFit Ind. my learning process started from the interview ,this was the first interview
in my life, I learnt a lot of things like how to prepare myself for interview, how to present
myself in a good way, how to explain my qualities and skills.Mr. Bilal was the person who
conducted the interview in Sialkot office.
I joined the office according to the joining date, the first day of internship was full of
excitements and hopes for the future. In the very first day a brief lecture was delivered by
the Sir Danish about the office, its staff members, their ranks and positions, functions of
the department, and the timings of the office. I observed the environment of the office and
it was quite friendly. Through lecture I easily understand the authority line of the
department and functions of the Department. The Marketing department deals with all the
things related to import and export.
Internship in XellFit Ind. was a most valuable learning experience in my study life .Now I
can easily relate my concepts with the reality which increases my knowledge and learning
ability. I hope this internship will help me in my further studies and professional life in
future.
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2.1.8: What skills and qualifications you think

that you have gained from the Internship:
 How to install and use CorelDraw, Adobe Photoshop, CRM and other Marketing
softwares.
 How to build business account, working on different social media platforms, social
media marketing and advertising tools and techniques.
 Creating business and sales letters, finding right customers and methods how we
can approach them.
 Managing emails and responding them.
 Preparation of invoices, packaging lists, barcodes, export documentation and
shipping bills.
 Creating and managing online stores like Ebay and Alibaba etc. Listing items in
online store and advertisement.
 Managing new internees and teaching them.
 Analysis of business environment.
 Development of skills and knowledge about manufacturing process, packaging
process, shipping process and other activities.
 Managing folders and creation of reports.
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2.1.9: What kind of responsibilities you have

undertaken
 Creation of online business accounts.

 Working on different softwares.
 Managing business through different social media platforms like Insta, FB and
LinkedIn etc.
 Preparation of company’s invoices, packaging lists, barcodes, export
documentation, listing items, advertising products and managing them.
 Analysis of emails and responding them.
 Finding customers and approaching them.
 Analysis of business environment.
 Employee satisfaction level’s report.
 Managing and teaching to new internees.
 Managing online stores, listing items and advertisement.
2.1.10: How do you think the internship will

influence your future career plans:
My future career plan is to get a reasonable position in marketing department. Before

experiencing this internship I had no idea that how to work professionally in organizations,
this internship was a great source of knowledge and information of organization working
in practically.
How it work and also direct me to achieve my future career plans in successful manner.
Now I know what is the importance of each deferment, how to deal with employees, how
to use software for online marketing, so this internship will lead me to get a better position
in this felid in future.
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FMAS Page 34
www.xellfit.com
2.1.11: how do you think the internship activities that
you carried out are correlated with your classroom
knowledge:
All the activities I was performed and learned during my internship period was almost
relative to my classroom knowledge.
All the information provided by my lecturers and all the knowledge I have gained from
books helped me a lot to learn and perform all those activities in a practical way.
Conclusion
3.1: summary of key conclusions:
Noman Akhtar
1790920-021
FMAS Page 35
www.xellfit.com
I started my internship for the reason to to fulfill the Bachelor of Business Administration
(B.B.A) degree requirement under the FMAS, UOG Sialkot Sub-Campus. I was selected
XellFit industry, which is the Sialkot’s leading and best export company, for my internship.
This internship is one of the most memorable, knowledgeable and informational
experience in my life.
This internship provides me experiences, lessons, skills and tools which will help me in
my professional in future.
In XellFit Industry my learning process started from the interview ,this was the first
interview in my life, I learnt a lot of things like how to prepare myself for interview, how to
present myself in a good way, how to explain my qualities and skills.
I joined the office according to the joining date, the first day of internship was full of
excitements and hopes for the future. In the very first day a brief lecture was delivered by
the Mr. Danish about the office, its staff members, their ranks and positions, functions of
the department, and the timings of the office. I observed the environment of the office and
it was quite friendly.
Through lecture I easily understand the authority line of the department and functions of
the Department. The Marketing department deals with all the things related to import and
export.
Internship in XellFit Industry was a most valuable learning experience in my study life
.Now I can easily relate my concepts with the reality which increases my knowledge and
learning ability. I hope this internship will help me in my further studies and professional
life in future.
3.2: SWOT Analysis:
Noman Akhtar
1790920-021
FMAS Page 36
www.xellfit.com
SWOT Analysis is a simple but useful framework for analyzing your organization's
strengths and weaknesses, and the opportunities and threats that you face. It helps you
Focus on your strengths, minimize threats, and take the greatest possible advantage of
opportunities available to you.
The SWOT analysis of XellFit Industry explains the strength, weaknesses, opportunities
and threats of the organization:
Strengths:
Noman Akhtar
1790920-021
FMAS Page 37
www.xellfit.com
Strengths of XellFit Industry are:
 It is a most trustable export company.
 It offers some deals that make their products more attractive.
 They used best quality.
 They have qualified staff.
 The organizational structure is so flexible.
Weaknesses:
Weaknesses of XellFit Industry are:

 No delayed payments.
 No installments.
 They do not give flexibility to the new customers.
 They fire an employee who has more than two-day off over a month.
Opportunities:
Opportunities of XellFit Industry are:

 A great opportunity in Soccer.
 Improvement in customer services.
 Hire great designers for products designing.
 Increase market share of Internet services.
 Buy new technological machinery.
 Adopt latest technology.
Threats:
Noman Akhtar
1790920-021
FMAS Page 38
www.xellfit.com
Threats of XellFit Industry are:
 Strong competition from export companies.
 Political instability.
 Taxes over products due to increase of dollar rate.
 Security issues.
Noman Akhtar
1790920-021
FMAS Page 39
www.xellfit.com
“Recommendations for XellFit Industry”
 They should have made more than one offices.

 They must have their one partner in another country who can direct with the
clients.
 They should try new technological machines.
 They must look forward towards the new Pantone shades in market, so they
have variety of colors into their designs.
 They should invest more into their business and have some internees for the
helping of deans.
 They should have to improve their marketing strategies to attract more
customers.
 They should need to offer payment installments services to their customers.
 They need to update their machinery.
 They need to keep their employees in touch while taking decisions for them.
Noman Akhtar
1790920-021
FMAS Page 40
www.xellfit.com
“REFERENCES”
 Company’s catalogue.
 Mr. Muhammad Iqbal (HOD of Marketing department)
 Iqbal.ahmad01@gmail.com
 www.xellfitind.com
 More details about Porter's Five Forces can be found in: Investopedia
Https://www.investopedia.com/terms/p/porter.asp#ixzz5NUSTnv7C
 Kotler, P. & Armstrong, G. (2012), Principles of Marketing, 14th ed, Pearson,

Harlow.
Appendix and supplementary material:

 Nitrile rubber.
 Gloves.
 Neoprene.
 Export Products.
 Barcodes.
Noman Akhtar
1790920-021
FMAS Page 41
www.xellfit.com
Special Thanks!
 Respected Advisor Ms.Mahum Malik.
 All the Respected Teachers of FMAS.
 Respected Parents.
 Respected Family members, Friends and Group Mates.
Noman Akhtar
1790920-021
FMAS Page 42

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www.xellfit.

Internship Report Topic:

“Sales, Operational & Marketing Activities of XellFit Industry”

Faculty of Management & Administrative Sciences

University of Gujrat Sialkot Sub-Campus

Faculty of Management & Administrative Sciences

University of Gujrat Sialkot Sub-Campus

Faculty of Management & Administrative Sciences

UOG Sialkot Sub-Campus

Subject: Submission of the Internship report

A brief executive summary of the internship ............................................ 6

Chapter 1 Organizational Overview ........................................................... 7

Overview of the organization ..................................................................... 9

Brief history ............................................................................................... 11

Nature of the organization ........................................................................ 12

Chapter 2 The Job………………………………………………………….....14

Product/service lines ............................................................................... 15

PESTL analysis ........................................................................................ 18

Contribution of organization toward economic development .............. 20

Organizational Structure ......................................................................... 21

Organizational Hierarchy chart ............................................................... 21

Number of employee ................................................................................ 22

Main offices .............................................................................................. 22

Introduction of all departments ............................................................... 22

Comments on the organizational structure ............................................ 24

Chapter 3 The Project.. ............................................................................................ 25

Internee work ............................................................................................ 27

Brief Introduction of internee’s office/branch ........................................ 28

Weekly timetables .................................................................................... 30

Detailed description of the departments you worked in during your

Detail description of the operations/activities of the department you

Detail description of the tasks assigned to you OR Detail description of

SUMMARY AND LEARNING .................................................................... 33

What kind of responsibilities you have undertaken during the

Summary of key conclusions .................................................................. 36

SWOT Analysis ......................................................................................... 37

Appendix and supplementary material ................................................... 41

XellFit Industry specialized in manufacturing & export of safety gloves used in

1.1.1: Purpose of the study:

1.1.2: Scope of the study:

1.1.3: Objective of study

The objective of the report can be viewed in two forms:

This internship report is prepared primarily to fulfill the Bachelor of Business

More specifically, this study entails the following aspects:

 XellFit Industry is well established manufacturer and exporter of Industrial working

1.2.2: Nature of the organization:

XellFit Industry is a manufacturing company dealing in sports, fitness, mechanical gloves

1.2.3: Business volume, reward, honors & success

1.2.4: Product/Services Lines:

1.2.5: PESTEL Analysis:

Elections, employment law, consumer protection, environmental regulations, industry-

Inventions, new discoveries, research, energy uses/sources/ fuels, communications,

1.2.6: Contribution of organization toward

1.3: Organizational Structure:

1.3.1: Organizational Hierarchy chart:

1.3.2: Number of employees:

1.3.3: Office detail:

There is only one office located in Marala Road, Sialkot.

1.3.4: Introduction of all departments:

Export department: International Marketing and Promotion of company products (trade

The information technology department in an organization is responsible for the

Quality checking department:

1.3.5: Comments on the organizational structure: