SWOT ANALYSIS

Engineering Management Assignment 1

Submitted To: Dr. Osama Waleed Qazi

Submitted By: Haider Sajjad Khan (200501071)

Mujtaba Ali (200501066)

Syed Muhammad Ali (200501036)

Submission Date: 20/03/2023

ME09-B Department of Mechanical Engineering

Institute of Space Technology, Islamabad.

1
SWOT ANALYSIS

SWOT ANALYSIS OF ECO STAR

Eco Star is a Pakistani brand that specializes in consumer electronics such as televisions, air
conditioners, washing machines, and refrigerators. The brand was introduced in 2014 and has since
become a popular choice for Pakistani consumers due to its competitive pricing and wide range of
products. Eco Star is known for its commitment to quality and customer satisfaction and has a
strong local presence in Pakistan with a network of dealers and service centers throughout the
country. Here is the SWOT Analysis of Eco Star.

1. Strengths:

• Diversified Product Portfolio: Eco Star offers a wide range of electronic products, including
televisions, air conditioners, washing machines, and refrigerators, which provides it with a
diversified revenue stream.
• Local Presence: Eco Star has a strong local presence in Pakistan, which helps to increase its
brand awareness and market share.
• Competitive Pricing: Eco Star offers competitive pricing for its products, which can help to
attract price-sensitive customers.
• Strong Distribution Network: Eco Star has a strong distribution network, which helps to
ensure that its products are widely available throughout Pakistan.

2. Weaknesses:

• Limited International Presence: Eco Star's international footprint is relatively small

compared to some of its global competitors, which could limit its ability to expand its customer
base and increase revenue.
• Limited Brand Awareness: Eco Star may not be as well-known as some of its competitors,
which could make it harder to compete in crowded markets.
• Limited Innovation: Eco Star may not be as innovative as some of its competitors, which
could limit its ability to capture new market segments and expand its business.

3. Opportunities:

• Growing Economy: Pakistan is a growing economy with a large and young population,
providing opportunities for Eco Star to expand its customer base and increase revenue.

2
SWOT ANALYSIS

• Digital Transformation: The trend towards digital transformation is accelerating globally,

and Eco Star is well-positioned to capitalize on this trend with its strong technology platform
and digital services.
• Partnerships: Eco Star could explore partnerships with other brands or companies to expand
its product portfolio or access new markets.

4. Threats:

• Intense Competition: Eco Star faces intense competition from other domestic and
international consumer electronics brands operating in Pakistan.
• Economic Instability: Pakistan has a history of political and economic instability, which can
impact Eco Star's business operations and sales.
• Supply Chain Disruptions: Eco Star relies on a global supply chain to source materials and
components, and disruptions in the supply chain can impact its ability to manufacture and
deliver products to customers.