A.

Research and Analysis

1. Target market – gender, age, occupation, profession

The target market are people in all ages – children and adults, both men and women from all
walks of life as the products will cater the needs and demands of all customers.

2. Market size

A larger size in the market is considered as the business caters to customers of all ages.

3. Competition - cite competitors

As of now, there is no other cupcake store operating in the location where we are planning to
operate. There are bakeries in the town proper, but they do not sell cupcakes. That is why it
will be an advantage on our side, as we are the sole seller of cupcakes in the barangay and
somehow in town.

4. Market share - % of the population are your customers

The percent of the customers is about 90% of the population, because the products will cater
all ages of the population from children to adults.

5. Market Trends

The trend for cupcake businesses has been growing as more and more people open
cupcake shops. Throughout the years, people engaged in the consumption of sweets and pastries,
and eventually, the demand for cupcakes boomed as they became in demand for almost all occasions
and food parties. The trend for cupcakes keeps on growing and getting bigger as time passes.
 A. Marketing Strategies

1. Price – Cost of Production and Percent Interest

Our price is a bit expensive because of the quality of the products, the experience the
customer receives in our store, and how much it cost us to make it. Prices will range
depending on the sizes: for the large size, 35 pesos; for the medium size, 25 pesos; and for the
small or regular size, 20 pesos. Baked goods are typically priced according to their sizes. The
larger the baked good, the higher the price. This is because larger baked goods take longer to
bake and require a larger amount of ingredients, both of which drive up the cost. These were
derived with strict consideration of the cost and expenses of production and the markup cost.
The production of cupcakes is done every day.

2. Promotion – Advertisement, discounts, freebies

The products will be promoted through advertisements on the following platforms: Facebook,
Twitter, Instagram, Tiktok, radio, email, and printed mediums. Discounts will be provided to those
who are loyal customers, and freebies will be given to those who buy a large number of cupcakes.
Freebies like additional cupcakes in whatever flavor of their choice.

3. Product – Modification

Product modification will be done by continually testing cupcake flavors, getting feedback from
customers, and checking the quality of the cupcakes every time.

4. Place – Exact address and a description of the place

Pakisurat nala didi an exact address han lugar, anon ga barangay ngan bungto. Tas igsumat
kun ano it kahimo hit tindahan kun kahoy ba or semento tapos kun ano pa nga pwede ma ka
describe hit lugar han imo tindahan.