Chapter 6

Recruitment Strategies
 • Based on legal
considerations, what are our
goals with respect to
employment equity?
• Based on the business plan,
organization analysis, and
job analysis, what
information and materials
will we present to job
candidates?

Recruitment Action Plan


Which Recruitment Technique Should be Used?
~ Recruitment Objectives ~
• Based on the job analysis,
what is the nature of the
position that must be filled?
• Based on the job analysis,
what qualifications must job
candidates possess?
• How many applicants does
the company need to attract
for each position?
• What diversity (e.g.,
demographic, viewpoints) is
desired?
• When should the positions
be filled (timeframe)?
• What financial limitations
exist (cost issue)
 Recruitment Action
Plan

• Timing of recruitment initiatives

• Locating and targeting the applicant
pool
 Alternatives to
Recruitment

• Outsourcing
• Contingent Workers
• Overtime
Companies that
Outsource
• Nike
• IBM
• WhatsApp
• Google
• Microsoft
 • Newspaper advertising
(quick, relatively
inexpensive)
• Trade publications (focused
audience)
• In-house referrals (What are
the pros and cons of this
approach)?
• On-site interviews (e.g.,
college campuses)
• Executive search firms
• Web sources (e.g.,
Monster.com, Company web
page)
Recruitment Sources
 Methods Used in
Internal Recruiting

• Job Posting
• Job Bidding
• Employee Referrals
Internal Environment
of Recruitment

• Human Resource Planning

• Promotion Policies
• Firm’s Knowledge of
Employees
• Nepotism
Recruitment Strategy • Internal vs External
Internal Recruiting

Advantages Disadvantages
• Less costly • Lack of “new blood”
• Employees are already familiar • Departments can “raid” other
with company departments for best employees
• Can boost employee morale
 External Environment
of Recruitment

• Labor Market
Conditions
• Legal Considerations
• Corporate Image
External Recruitment Sources
Needs requiring external recruitment:
• Fill entry-level jobs
• Acquire skills not possessed by current
employees
• Obtain employees with different backgrounds to
provide a diversity of ideas
 • Advertising
• Employment Agencies -
Private and Public
• Recruiters
• Job Fairs/Virtual Job Fairs
• Executive Search Firms

External Recruitment
Methods
External Recruitment Methods Continued
• Internships
• Professional Associations
• Walk-In Applicants
• Open Houses
• Event Recruiting
• Sign-on Bonuses
External Recruiting

Advantages Disadvantages
• Brings in new ideas • May negatively impact morale
and cohesion
• Time needed for new employee
to learn “ropes”
• Usually more costly than internal
recruiting
 • Internet recruiting: the use
of the Internet to match
candidates to jobs through
electronic databases that
store information on jobs
and job candidates (eg
monster.com)

E-Recruiting: Use of the

Internet and Social Networks
 • Social networks: Internet
sites that allow users to post
a profile with a certain
amount of information that
is visible to the public

Social Network Recruiting

 • Corporate image
predicts the likelihood
of interest on the part
of a job seeker
• Familiarity with the
company
• Competitive
compensation package

Corporate Image and

Applicant Attraction
 Image Advertising

• Image advertising: advertising

designed to raise an
organization’s profile in a positive
manner in order to attract job
seekers’ interest
References
• Alan M. Saks. (1994). A Psychological Process Investigation for the Effects of
Recruitment Source and Organization Information on Job Survival. Journal
of Organizational Behavior, 15(3), 225. Retrieved from https://search-
ebscohost-
com.proxy.ufv.ca:2443/login.aspx?direct=true&db=edsjsr&AN=edsjsr.2488
447&site=eds-live
• Bizfluent. (2019). List of outsourced companies. Retrieved from
https://bizfluent.com/list-5854931-list-outsourced-companies.html
• Campion, M. C., Ployhart, R. E., & Campion, M. A. (2017). Using
recruitment source timing and diagnosticity to enhance applicants’
occupation-specific human capital. Journal of Applied Psychology, 102(5),
764–781. https://doi-org.proxy.ufv.ca:2443/10.1037/apl0000190
References
• CNBC. (2018). How to land a job at Amazon. Retrieved from
https://www.cnbc.com/2018/07/26/how-to-land-a-job-at-
amazon.html
• Nimble. (n.d.) Companies that have nailed social media recruiting.
Retrieved from https://www.nimble.com/blog/5-companies-who-
have-nailed-social-media-recruiting/
• Market Watch. (2013). 10 US companies with the best reputation.
Retrieved from https://www.marketwatch.com/story/10-us-
companies-with-the-best-reputation-2013-03-06
References
• PAYSA. (n.d.). Step by step of Amazon’s recruitment process.
Retrieved from https://www.paysa.com/blog/a-step-by-step-guide-
to-the-amazon-interview-process/
• Zottoli, M. A., & Wanous, J. P. (2000). Recruitment Source Research:
Current Status and Future Directions. Human Resource Management
Review, 10(4), 353. https://doi-org.proxy.ufv.ca:2443/10.1016/S1053-
4822(00)00032-2