Image

What is the color and pattern does represent on the logo based above? What is
the background of the advertisement? What is the colour of the background?

It is based with the background on the logo which is mostly green and allowing
consumers and buyers to think that green is mostly to natural content which milo
product contains malt and it is also called as cereal grain, for the word “MILO” it is to
show that the goods are is mostly Choco and it is proven as brown. For the golden
lining is proven as it is premium product. The shapes of the image are curvy and
mixable which this shows that is drinkable or consumable.

 The color Green is representing of its success or to attract on appetizing people

 The bright yellow represents the energy and confidence

 The brown is a symbol to represent the ability that athletes needs to be done

 The white represents the cup from the top view of milo hot chocolate
When audience see these , how do they feel?

 Milo Chocolate drink is popular among kids in the morning especially is perfect
for a breakfast drink

 Most people claim it as a healthy warm energy drink. Most athlete chose milo as
their best choice

 Also perfect for elderly and diabetic patient, Milo also releases a MILO ZERO
called milo kosong which is a reduced sugar hot chocolate. This also can be a
meal for elderly people as their digestive system is less capable then an average
person

 This Milo drink can fuse with many kind of food also such as with cookies,
biscuits, breads and also oat

What is the problem of this argument?

 Cocoa powder is not the only ingredient in this product

 The amount of cocoa powder is lesser than the other ingredient such as instant
malt, sugar, milk solids and also soy.

 It attracts customers by the famous popularity in the market and also the brand.

 Most Cocoa products from other brands also sell the same thing but different
percentage of the ingredient.
Background of Milo

In 1934 Nestlé Australia food scientist Thomas Mayne developed a powdered

chocolate malt drink that people could mix with water or milk, and drink hot or cold . He
launched Milo at the Sydney Royal Easter Show that year, and drank a cup every day
until he died aged 93.

MILO is made in over 24 factories around the world and sold in more than 40
countries worldwide. Its unique Choco-malty taste is widely loved by Malaysians, young
and old alike.

MILO is the familiarity you seek in the morning for breakfast, the drink of your choice
after playing sports and a great companion for late-night study sessions. Enjoy it cold
and hot any time of the day, we’ve got a variety of creative MILO® recipes to give your
energy a boost and your taste buds a treat!

How do we ensure that we deliver the goodness and delicious taste in every single
serving of MILO? Well, we start by sourcing only natural ingredients, then using them to
produce the delicious goodness of MILO® to provide you with wholesome and balanced
nutrition for better physical health. We also maintain high-quality control over our
manufacturing process to ensure that the MILO® that gets into your mug is only filled
with nourishing goodness!