AP8-AA15-EV8:

Promoting my brand in social media (Part II)

PRODUCCIÓN MULTIMEDIA

FICHA:

2282112

RODOLFO ALEJANDRO MAYORGA SANTACRUZ

FECHA:

16 de Agosto.

2022

DOSQUEBRADAS, RISARALDA

CENTRO DE DESARROLLO E INNOVACIÓN TECNOLÓGICA INDUSTRIAL

SENA
 Introduction
I tell you about us page MisMaticas.com our website seeks to meet the needs of our
customers, on this website our customers can find everything about gardening and
medicinal plants This website was created with the purpose of facilitating the way in
which you can find our services in one place and buy everything in one place and
just one click away.
PROMOTION OF MY BRAND IN SOCIAL NETWORKS (PART II)

1. LET'S READ AND WRITE!

We are a company committed to improving every day, in addition to the

implementation of technology, Web Design and Corporate Identity. We have

professionals who provide a timely and immediate solution, certifying the quality of

our services and products. MisMaticas.com grows planted with love.

1.1 ADVERTISING ON WEB PAGES AND SOCIAL NETWORKS

Social networks are where the consumer is today. It is a window into your world

and gives you the opportunity to have direct contact with it. You will be able to

listen and know what you need, what perception you have of the brand, and even

have your opinion when launching new products. To advertise the brand, you

must have a presence on social networks, mainly on Facebook, YouTube,

Instagram and Twitter, since they are mass media where you can reach many

people.
 ACTION STEPS

1 Conduct a social media audit on all your accounts

2 Ensure logos, banners, bios, posting cadences and identifiers are consistent with

your brand guidelines and audit regularly.

3 Make sure you post on a consistent schedule and that your content aligns with the

look and feel of the brand you've established.

1.2 MARKETING PLAN

To reach more people and have a presence in the market, banners, flyers will be

distributed outside supermarkets, famous artists from the region will also be published

on social networks to promote our brand. We are talking that MisMaticas.com will be

the best virtual and innovative nursery, with a new theme in parks and gardens, they

are working on their own designs for gardens and pots, innovating the spaces, with a

wild and natural touch.

Let's start with the MisMaticas.com customer base and then assign them to the

different social networks that we use. For example, your Twitter account might be

geared toward nature caregivers while your Instagram account is geared toward small

business owners. Having these personas set up per network helps you narrow down

your content ideas and maybe even refine your searches.

1.2.1 EXAMPLE OF MARKETING PLAN

In exchange, these artists, in addition to using our WEB platform, will star in meetings

where they will appear simultaneously in some photo sessions. The objective of these

agreements is to show the brand and also attribute a guarantee value to it.
 SOCIAL MEDIA CALENDAR

https://docs.google.com/spreadsheets/d/1lcqM9XsIrYGnUuepD4ZJ7cXaBOihq

n5T/edit?usp=sharing&ouid=107675158614012817607&rtpof=true&sd=true

Marketing Plan format

Category Marketing theme:MisMaticas.com

My reason for existence: Create some place where beautiful moments are

portrayed that will last forever

What sets my business apart from the rest: We have different techniques

My ideal customer is: All people in general

What´s most important to my ideal customer when they are They get a beautiful memory for history

buying what I´m selling:

What I want to accomplish this year: Expanded our clientele nationwide

The top 3 things that are going to head me there:  Open new offices
 Get better equipment
 trainings
How much we each program contribute to my revenue/  Facebook 50 %
 Website 30%
profitability:  YouTube 20%

What wil trigger my ideal customer to think of me The quality of service

Programs/strategies I am running to reach my goal  Frills

 Social media

Haw much money will I need to get it done? $ 10.000.000=

 CONCLUSION

A growing number of brands use strategies such as contests and other social media

campaigns to successfully gain visibility and generate leads. To take advant this effect,

provide your audience with valuable incentives that encourage user participation and

make sure that your campaigns offers value to all participants.

While social media is one of the most powerful ways to reach new leads, it's easy. to

waste time or alienate people if you don't use it appropriately. That's what makes

having a sound social media strategy in place so important

 BIBLIOGRAFIA

https://sena.territorio.la/content/index.php/institucion/Titulada/institution/SENA

/Tecnologia/228101/Contenido/OVA/AP8/Promoting_my_brand/docs/material

_Social_Media_II.