Social Media

PLANNER

This planner belongs to

Name

Email

Business
 TARGET AUDIENCE
Time to dig deep and start thinking about who you want to attract! Knowing your ideal
customers will help you understand how your services a;ohm to their needs and how you
can help solve their painpoints.

Gender Age Location

Education Income Level Occupation

What do they do in Your favourite brands

their free time? and shops?

What are some of their biggest frustrations?

AIDA FORMULA

Attention Interest

Desire Action
 SOCIAL ACCOUNTS
Pinterest URL:

Facebook URL:

Instagram URL:

Twitter URL:

Youtube URL:

Linkedin URL:

Other:

Other:
PASSWORD TRACKER
 SOCIAL MEDIA PLAN
FACEBOOK YOUTUBE
Account Name Account Name
Post Frequency Post Frequency
Content Ideas Content Ideas

Goals Goals

INSTAGRAM PINTEREST
Account Name Account Name
Post Frequency Post Frequency
Content Ideas Content Ideas

Goals Goals

MEDIA NO. OF
SUBSCRIBERS
NO. OF
SALES BLOG STATUS
Facebook

Twitter

Pinterest
Instagram

NOTES
 INSTAGRAM ACCOUNT

Profile Photo Posts Followers Following

DESCRIPTION

NAME:

WEBSITE:

CATEGORY:

HIGHLIGHTS

MAIN HASHTAGS
INSTAGRAM ANALYSIS
Spend some time analyzing your followers. Who are they?

Total Followers =

Family Friends Clients

Target Non local Local

Audience followers Followers

Total # of clients from

Instagram to date =
INSTAGRAM PROFILE
When writing your bio remember it's not about you.
You need to convey how you can help THEM.

YOUR NICHE

Do you have a special niche in the market?

YOUR DIFFERENTIATION

Why are you different than your competitors?

EMOJIS

What emojis represent you best?

 INSTAGRAM STRATEGY
POSTING SCHEDULE
I can commit to posting:

Once a day Twice a day Three times a day

HASTAGS

List 10 hastags that are specific and descriptive of your business

1. 6.

2. 7.

3. 8.

4. 9.

5. 10.

GAINING FOLLOWERS
I can commit to interacting with my audience on a:

Daily basis Weekly basis Bi-weekly basis

 INSTAGRAM STORIES
Content Links Hashtags

Checklist

Text Videos /images Scheduled Published

IG COLLABORATIONS
To Pitch Contact Response Result
IG 4 WEEKS PLAN

Week 1: Week 2:

Week 3: Week 4:
 IG POST PLANNER
PUBLISH DATE:
IMAGE

IMAGE EDITING
TIME:

CAPTION

IMAGE: HASHTAGS

CTA

CALL TO ACTION
ENGAGE
(CTA):

CAPTION::

HASHTAGS:

RESULTS:

PUBLISH DATE:
IMAGE

IMAGE EDITING
TIME:

CAPTION

IMAGE: HASHTAGS

CTA

CALL TO ACTION
ENGAGE
(CTA):

CAPTION::

HASHTAGS:

RESULTS:
IG CONTENT SCHEDULE

Photo Caption Post Time

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday
 HASHTAG PLANNER
Hashtag Group Name:

List Your Hashtags Here:

# #

# #

# #

# #

Hashtag Group Name:

List Your Hashtags Here:

# #

# #

# #

# #

Hashtag Group Name:

List Your Hashtags Here:

# #

# #

# #

# #
 HASHTAG SET
SET FOR TOPIC:

# #

# #

# #

# #

# #

# #

# #

# #

# #

# #

# #

# #

# #
 FB MONTHLY PLAN
This Month I Plan to Accomplish ...

Facebook page:

Facebook group:

Facebook stories:

Facebook live:

Facebook ads:

Last Month Results:

Best engaged:

Worst enagaged:
FB MONTHLY PLAN
Month

Plans for EACH WEEK

Facebook Page Facebook Group

Facebook Live

Facebook Stories Facebook Ads

 FACEBOOK PLANNER

Posting Date: Content Ideas

Topic

Call to Action Keywords/Tags

Links

Posting Date: Content Ideas

Topic

Call to Action Keywords/Tags

Links
 FACEBOOK GROUPS

FACEBOOK GROUPS M T W T F S S
FB LIVE PLANNER

Date: Theme:

Before You Go Live

Promote Your FB Live Graphic

Send email to invite to your live

Create announcement on your fb page/group

During Live Broadcast

Welcome

State Your Topic

Ask a question that activates pain points

Call out people

Tell them you will solve their problem

Share a story about how you struggled the same

Deliver your content / mention freebie / paid offer

Give a call to action to get freebie / paid offer

FB GROUP POST PLANNER
Week: Theme:

Monday Tuesday

Copy: Copy:

Call to Action: Call to Action:

URL: URL:

Wednesday Thursday

Copy: Copy:

Call to Action: Call to Action:

URL: URL:

Friday Saturday

Copy: Copy:

Call to Action: Call to Action:

URL: URL:
 PINTEREST PLANNER

PUBLISH DATE:
IMAGE

GRAPHIC
TIME:

DESCRIPTION

CATEGORY: HASHTAGS

PIN

LINK TO INCLUDE: GROUP BOARDS

DESCRIPTION:

HASHTAGS:

POST STATS:

PUBLISH DATE:
IMAGE

GRAPHIC
TIME:

DESCRIPTION

CATEGORY: HASHTAGS

PIN

LINK TO INCLUDE: GROUP BOARDS

DESCRIPTION:

HASHTAGS:

POST STATS:
 PINTEREST BOARDS

GROUPS BOARDS M T W T F S S
 PINTEREST PIN PLANNER
Size: 1000 x to 1500x Background:

Headline:

Subheading:

Call to Action:

Branding:

URL:

Description:

Hashtags: #

Hashtags: #
 PIN GENERATOR
Blog Post / Product:

Pin 1 Pin 2 Pin 3

Blog Post / Product:

Pin 1 Pin 2 Pin 3

 PINTEREST VIDEO PIN
Capture Attention with Hook Video Ideas
Goal: 5-15 seconds

Include Text Overlay

Inspire To Take Action

Title Cover Image

For Your Target Audience

Description

Keywords
 YOUTUBE PLANNER

Post Date: Hashtags

Post Time:

Post Title:

Caption/Description
Keywords

Links to include

To Do/Checklist

Notes
 YOUTUBE CONTENT
Title : Drafted: Filmed: Edited: Posted: Date
 YOUTUBE VIDEOS
Start date: End date:

Series name: Category:

Video 1 Video 2 Video 3

Content Content Content

 CHANNEL OVERVIEW
Channel Name Profile Picture

WHY I STARTED MY CHANNEL

VIDEOS

How many a Video Duration Focus Niche

week

BANNER PICTURE
 VIDEO BRAINSTORM
Video content is so important in creating long-lasting results as you grow your
audience. Think about all those video posts that go viral, they make their rounds
months or even years later. Let’s break everything down a bit so you can get
started!

VIDEO
What will your video be about?

What will people feel (emotion) from this video?

What does this video say about the viewer?

What is the stage or the location for this video?

 VIDEO PLANNER
Video Title:

Category: Duration:

Sponsored:
Keywords:

Monetized:

Description:

Supplies:

Recording date: Publish date:

Affiliates:

Links

Notes
 TWITTER PLANNER
Date:

Tweet(s):

Things To Do:

1. 6.

2. 7.

3. 8.

4. 9.

5. 10.

Next Steps:
TWITTER CONTENT
POST POST NUMBER

POST DATE

NOTES

CALL TO ACTION

POST POST NUMBER

POST DATE

NOTES

CALL TO ACTION
 LINKEDIN PLANNER
Linkedin Tasks to Complete Today:

1. 6.

2. 7.

3. 8.

4. 9.

5. 10.

Today's Posts:

Topic:

Purpose:

Notes:

Topic:

Purpose:

Notes:

Today's Article:

Title: Purpose:

Call to action: Note:

Today's Connections:

Person: Purpose: Results:

Person: Purpose: Results:

Person: Purpose: Results:

LINKEDIN CONTENT
POST POST NUMBER

POST DATE

NOTES

CALL TO ACTION

POST POST NUMBER

POST DATE

NOTES

CALL TO ACTION
SOCIAL MEDIA PLANNER
WEEK OF :

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

SUNDAY
POSTING SCHEDULE
M T W T F S S

Morning Noon Evening Night

M T W T F S S

Morning Noon Evening Night

M T W T F S S

Morning Noon Evening Night

M T W T F S S

Morning Noon Evening Night

M T W T F S S

Morning Noon Evening Night

M T W T F S S

Morning Noon Evening Night

 STATS AND TRAFFIC
Month

Current Goal for End of month

Stats this month stats

Facebook

Twitter

Instagram

Pinterest

Youtube
Linkedin

TOTAL

Notes
 MONTHLY TRACKER
Facebook Twitter

Starting likes: Starting Follows:

Posts: Tweets:

Comments: Likes:

Shares: Shares/Reshares:

Ending likes: Ending Followers:

Instagram Pinterest:

Starting Follows: Starting Follows:

Posts: Pins:

Likes: Repins:

Comments: Comments:

Ending Followers: Ending Followers:

Best Engaged Worst Engaged

Facebook (likes, Comments, Facebook (likes, Comments,

Shares): Shares):

Twitter (tweets, shares, Twitter (tweets, shares,

reshares): reshares):

Instagram (likes, comments): Instagram (likes, comments):

Pinterest (repins) Pinterest (repins)

 YEARLY TRACKER
Social Media Followers
Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec

Last Year's Stats This Year's Stats

Facebook Facebook

Twitter Twitter

Instagram Instagram

Pinterest Pinterest

Youtube Youtube

Linkedin Linkedin

__________ __________

Notes
 ONLINE STATS
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 SEASONAL PROMOTION
Year:

JANUARY FEBRUARY MARCH

APRIL MAY JUNE

JULY AUGUST SEPTEMBER

OCTOBER NOVEMBER DECEMBER

 CONTENT IDEAS
Post title Platform

SPECIAL CONTENT BY OCCASION

Post title Occasion Platform

SPECIAL CONTENT FOR HOLIDAYS

Post title Holiday Platform

 GIVEAWAY PLANNER
Sponsor

Giveaway Product

Start Date End Date

Giveaway Rules Giveaway Instructions

Social Media Promotion

Social Media Platform Winner

Contact Details
Announcement Date
Address

Additional Notes
Item Sent

Item Received
 CAMPAIGN TRACKER
MONTH OF YEAR

S. DATE E. DATE PRODUCT PLATFORM COST REVENUE

 POST PLANNER
MONTH:

DATE: POST/TOPIC PLATFORM PICTURE CAPTION TAGS

NOTES