Slides Transform Your Business With AI ML Create A Competitive Advantage in Your Organization by Leveraging AI ML Latest Trends

22 February 2023
© 2023, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Transform your business with AI/ML:
Create a competitive advantage in your organization by leveraging AI/ML
latest trends
Nieves Garcia
AI/ML Specialist Lead, Public Sector, APJ
Amazon Web Services
Agenda
1. Why AI/ML? Creating a competitive advantage
2. AI/ML state of the art and 6 key trends
3. Getting started
Machine learning is key to innovation
Enterprise Cloud
AI/ML Services
$50B $50B
Global spend
0 7 12
Years of growth
Source: IDC Worldwide Semiannual Artificial Intelligence Spending guide, Publication August 2021; IDC Semiannual Public Cloud Services Tracker, 1H2021, November 11, 2021
Note: Enterprise AI/ML and Cloud Services (Infrastructure and platform services) categories are not mutually exclusive
Machine learning is mainstream today
ML has More customers do ML on

become mainstream AWS than anywhere else
of all respondents
report AI adoption in customers use
at least one function1 AWS AI/ML services
1Source: McKinsey Global Survey on AI, December 2021
AI Hierarchy of Needs
Business Value
Human effort focused
on value creation for all Customer-obsessed
external & internal value
customers
Actionable insight
AI Automation
MLOps
Data ML Infra
Data Infra
https://www.amazon.science/
https://aws.amazon.com/events/summits/machine-learning
https://www.intuit.com/blog/tag/machine-learning/
https://ai.facebook.com/
End-to-end automation at scale
45M+ 300K+
100M+ 185+
requests per Transportation
Orders per hour Fulfilment centers
second sites
143M+
100M+ 100K+
Sq. Ft of storage
Prime customers Vendors
space
Billions 148B+ 100M+ 20K+

Orders delivered per Transactions Automated Transportation
year processed ordering plans trailers
Automated Forecasting Capacity Optimization Automated Buying Automated Placement Automated Fulfillment
Multi-year and weekly for Regional and local 99% inventory purchasing Prediction and routing of Real-time optimization
100M+ products demand distributions by automation inventory between among hundreds of
segment fulfillment centers shipping options
AI/ML data science hiring continues to accelerate 70 machine learning models in production
All our online products

CAGR since FY’11 62% include AI/ML features 70
FY11 – FY18 FY14 – FY18
349 AI/ML/data science patents filed TurboTax is getting smarter through AL/ML
349
Get to Standard Self- Personalised AI-powered
know me vs employed Answers refund
financial itemised Idustry- estimator
tiles recommen specific
dation expenses
TY’14 TY’15 TY’16 TY’17 TY’18
[Intuit Investor Day - Sept, 2018] https://s21.q4cdn.com/374309911/files/doc_presentations/2018/FINAL_WebPostDeck_Intuit_InvestorDay2018v2.pdf
History of self-disruption & reimagination
Era of DOS Era of Windows Era of Web Era of mobile and cloud
INTU share price

1980s 1990s 2000s 2010s - present
Customer-obsessed Design inspired Technology powered
To propel innovation, build a Value Creation Flywheel
powered by AI
1
Understand
customer better 5
Increase operational
efficiency
4 2
Increase customer
spending and frequency Value creation Provide
of visits & Growth personalized service
6
3 Reduce cost to re-invest in
Enhance the customer services
customer experience
AI Flywheel for Healthcare
2
Healthcare AI (e.g. proactive vs
reactive monitoring for skin
cancer using computer vision in Patients
an app) Patient & Adoption (Triage
Clinician from home)
Experience
4 Health System
Innovation &
Sustainability
3
Value & efficiency
(reduced waiting times &
lower cost at greater scale)
Our mission at AWS is
democratize AI/ML …
Making machine learning accessible to all
customers (developers, data scientists and
business users)
Why AWS for AI/ML?
BROADEST AND ACCELERATE YOUR BUILT ON THE MOST

DEEPEST SET OF AI ADOPTION OF ML COMPREHENSIVE
AND ML SERVICES CLOUD PLATFORM
Track record of investment in Amazon SageMaker creates The strongest set of compute,
services, features, and quality efficiencies and lowers costs storage, security, database, and
improvements, for everyone analytics capabilities to build
Acceleration programs and
from ML scientists to application upon
trainings
developers
https://aws.amazon.com/what-is-aws/
https://aws.amazon.com/machine-learning/
The AWS ML stack
Broadest and most complete set of machine learning capabilities
SPECIALIZED
Business processes Search Code + DevOps Industrial Healthcare

Amazon Personalize Amazon Kendra Amazon CodeGuru Amazon Monitron Amazon HealthLake
Amazon Forecast Amazon CodeWhisperer Amazon Lookout for Equipment Amazon Comprehend Medical
Amazon Fraud Detector Amazon DevOps Guru Amazon Lookout for Vision Amazon Transcribe Medical
AI Amazon Lookout for Metrics
SERVICES
CORE
Text & Documents Chatbots Speech Vision

Amazon Translate Amazon Lex Amazon Polly Amazon Rekognition
Amazon Comprehend Amazon Transcribe AWS Panorama
Amazon Textract Amazon Transcribe Call Analytics
SAGEMAKER
SAGEMAKER SAGEMAKER
CANVAS STUDIO LAB
GROUND SAGEMAKER STUDIO | RSTUDIO
TRUTH
ML
No-code ML Learn Label Prepare Store Detect Build with Train Tune Deploy in Explain Manage Manage
SERVICES for business ML data data features bias notebooks models parameters production predictions & monitor edge devices
analysts
CI/CD
ML FRAMEWORKS PyTorch, Apache MXNet,

Amazon EC2 CPUs GPUs AWS Inferentia AWS Trainium
Habana
FPGA
Elastic
Hugging Face, TensorFlow Gaudi inference
& INFRASTRUCTURE
Six key trends driving ML innovation
Model Data ML
sophistication growth industrialization
ML-powered Responsible ML
use cases AI democratization
Data ML
growth industrialization
Model
sophistication
Model sophistication - Rise of foundation models
540B
6B
2019–2022
5B
PARAMETERS
4B
175B
3B
increase in size of model
2B 330M as measured by number
of parameters
1B
2019 2021 2022
YEAR
Canva Scales Text to Image to 100 Million Users Quickly Using
Amazon SageMaker & Amazon Rekognition
Under 3 weeks
to ship text-to-image feature to users
Improved productivity
by adding content moderation
Accelerated innovation
in ML for users
https://aws.amazon.com/solutions/case-studies/canva-sagemaker-case-study/
Model ML
sophistication industrialization
Data
growth
Core AI services to extract insights from your data
Amazon Amazon Amazon Transcribe Amazon Rekognition

Textract Comprehend
Automatically extract printed Automatically extract Automatic speech to Automate your image
text, handwriting, and data insights from text text with analytics and video analysis
from any document
Amazon SageMaker data preparation capabilities
Data labeling for images, Low-code data preparation Data processing in notebooks
video, audio, and more for tabular data using Spark on Amazon EMR
ML with Amazon SageMaker
(40.44641777896232, -80.01560258865356)
Pittsburgh, United States of America
07:11:36 PM
What?, who? When?, where?
Geospatial ML with Amazon SageMaker
Single API Built-in Visualizing tools

access to algorithms to tailored for
disparate data enrich data geospatial data
Sustainable mobility for urban cities
Predict the impact of

Help identifying Predict impact of
new traffic regulations
optimal locations for parking prices on
on urban ecosystems and
new charging stations mobility and emissions
BMW customers
https://aws.amazon.com/solutions/case-studies/bmw-group-case-study/
Model Data
sophistication growth
ML
industrialization
Industrialized software -> Industrialized ML
IDE
Debugger
Profiler
Workspace
CI/CD
…
Source Code Executable Code
Studio
1 0
Debugger
0 Profiler
1 Experiments
Manager
Pipelines
Data … Model
Remove the heavy lifting, focus on the outcome
Machine resource
Data Verification
management
Data Collection
Serving
ML Code Analysis tools infrastructure
Configuration
Feature Extraction Process management tools Monitoring
Most customers want to focus on the value (SME expertise passed to an ML model)
Undifferentiated heavy lifting
Amazon SageMaker feature tour
Prepare data and build, train, and deploy ML model for any use case
PREPARE BUILD TRAIN & TUNE DEPLOY & MANAGE

Geospatial Studio Notebooks & Notebook Instances Fully Managed Training Fully Managed Deployment
Visualize geospatial data Fully managed Jupyter notebooks with elastic compute Broad hardware options, easy to setup and scale Ultra low latency, high throughput inference
Ground Truth Studio Lab Distributed Training Libraries Real-Time Inference

Free ML development environment For steady traffic patterns
Create high quality datasets for ML High performance training for large datasets
and models Serverless Inference
Built-in Algorithms
Data Wrangler Integrated tabular, NLP, and vision algorithms
For intermittent traffic patterns
Aggregate and prepare data for ML Training Compiler
Faster deep learning model training Asynchronous Inference
JumpStart For large payloads or long processing times
Processing UI based discovery, training, and deployment of
Built-in Python, BYO R/Spark models, solutions, and examples Automatic Model Tuning Batch Transform
Hyperparameter optimization For offline inference on batches of large datasets
Feature Store Autopilot

Automatically create ML models with full visibility
Multi-Model Endpoints
, catalog, search, and reuse features Managed Spot Training Reduce cost by hosting multiple models per instance
Reduce training cost by up to 90%
Bring Your Own Multi-Container Endpoints
Clarify Bring your own container and algorithms Reduce cost by hosting multiple containers
Detect bias and understand model predictions Debugger and Profiler per instance
Local Mode Debug and profile training runs
Test and prototype on your local machine Shadow Testing
Experiments Validate model performance in production
Track, visualize, and share model artifacts Inference Recommender
across teams Automatically select compute instance
and configuration
Customization Support
Integrate with popular open source frameworks Model Monitor
Maintain accuracy of deployed models
and libraries
Kubernetes Operators & Components
Manage and monitor models on edge devices
Edge Manager
Manage and monitor models on edge devices
MLOps: Pipelines | Projects | Model Registry Canvas Studio | RStudio Governance

Workflow automation, CI/CD for ML, Generate accurate machine learning Integrated development Model Cards | Dashboard |
central model catalog predictions—no code required environment (IDE) for ML Permissions
https://aws.amazon.com/sagemaker/
Tens of thousands of customers industrializing
ML with Amazon SageMaker
Model Data ML
ML-powered
use cases
Responsible ML
AI democratization
Contact center intelligence Forecasting Intelligent document processing
Personalization Anomaly detection Industrial equipment monitoring
Enhance customer Better and faster Improve business

experience decision making operations
Contact center innovation with Amazon Transcribe
Reviewed 83% Increased customer sentiment Reduced average handle

more claims visibility to 100% time by 24% for a major
food logistics enterprise
Learn more Learn more Learn more
Intelligent document processing with
Amazon Textract
Reduced document Automated 90% of the Automated the ID

processing time from document classification for verification of over 11.4
hours to minutes claims processing million recipients
preventing government
incentives fraud
Learn more Learn more Learn more
AI Use Case
Explorer
Easily find the most relevant AI use cases with
related content and guidance to make them real
aiexplorer.aws.amazon.com
Model Data ML
Responsible
AI
ML-powered ML
use cases democratization
What is responsible AI?
Fairness Explainability Robustness
Privacy and security Governance Transparency
Responsible use of artificial intelligence and machine learning
Blog post: Protecting Consumers and Promoting Innovation – AI Regulation and Building Trust in Responsible AI
Fairness and bias mitigation course
Free, public course on fairness criteria

and bias mitigation
Taught by Amazon data scientists who

train AWS employees on ML
9+ hours of lectures
and hands-on exercises
Model Data ML
ML
democratization
ML-powered Responsible
use cases AI
Amazon SageMaker Canvas
BUILD ML MODELS AND GENERATE ACCURATE PREDICTIONS—NO CODE REQUIRED
Model sophistication
Data growth
Trends driving ML industrialization
ML-powered use cases

ML growth Responsible AI
ML democratization
Get started!
TRAINING IDEATION AND AI SERVICES, NO BUILD YOUR

PROOF OF VALUE ML SKILLS REQUIRED OWN MODEL
In-person, online and AI/ML Specialists Leverage our AI services Build and operationalize
certification programs and ready solutions to
Data Lab your own models (ML
Machine Learning University add AI capabilities to your Ops) using Amazon
(MLU) ML Solutions Lab business applications
SageMaker
Immersion days, game days & Acceleration programs No code Amazon
deep racer events SageMaker Canvas
AWS Training and Certification
Access the AI & ML learning plan courses built by AWS experts on AWS Skill Builder
• Get started with digital self-paced, on-demand training and

ramp-up guides to help you grow your technical skills
• Learn how to apply machine learning, artificial intelligence, and

deep learning to unlock new insights and value in your role
• Take the steps today, towards validating your expertise with an

AWS Certified Machine Learning – Specialty Certification https://bit.ly/3FnxDH7
Learn your way explore.skillbuilder.aws »
Visit the Data & AI/ML resource hub
Dive deeper into these resources, get inspired and learn how you can use AI and
machine learning to accelerate your business outcomes.
• 6 steps to machine learning success e-book

• 7 leading machine learning use cases e-book
• Machine learning at scale e-book
• Achieving transformative business results with machine learning e-book
• Tackling our world’s hardest problems with machine learning e-book
https://bityl.co/FqdC
• Accelerating machine learning innovation through security e-book
• … and more!
Visit resource hub
Thank you for attending AWS Innovate – Data & AI/ML Edition
We hope you found it interesting! A kind reminder to complete the survey.
Let us know what you thought of today’s event and how we can improve the event
experience for you in the future.
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22 February 2023

2. AI/ML state of the art and 6 key trends

ML has More customers do ML on

1Source: McKinsey Global Survey on AI, December 2021

Billions 148B+ 100M+ 20K+

All our online products

FY11 – FY18 FY14 – FY18

TY’14 TY’15 TY’16 TY’17 TY’18

[Intuit Investor Day - Sept, 2018] https://s21.q4cdn.com/374309911/files/doc_presentations/2018/FINAL_WebPostDeck_Intuit_InvestorDay2018v2.pdf

INTU share price

Customer-obsessed Design inspired Technology powered

BROADEST AND ACCELERATE YOUR BUILT ON THE MOST

Business processes Search Code + DevOps Industrial Healthcare

Text & Documents Chatbots Speech Vision

ML FRAMEWORKS PyTorch, Apache MXNet,

2019 2021 2022

Amazon Amazon Amazon Transcribe Amazon Rekognition

What?, who? When?, where?

Single API Built-in Visualizing tools

Predict the impact of

Undifferentiated heavy lifting

PREPARE BUILD TRAIN & TUNE DEPLOY & MANAGE

Ground Truth Studio Lab Distributed Training Libraries Real-Time Inference

Feature Store Autopilot

MLOps: Pipelines | Projects | Model Registry Canvas Studio | RStudio Governance

Personalization Anomaly detection Industrial equipment monitoring

Enhance customer Better and faster Improve business

Reviewed 83% Increased customer sentiment Reduced average handle

Learn more Learn more Learn more

Reduced document Automated 90% of the Automated the ID

Learn more Learn more Learn more

Fairness Explainability Robustness

Privacy and security Governance Transparency

Responsible use of artificial intelligence and machine learning

Free, public course on fairness criteria

Taught by Amazon data scientists who

Trends driving ML industrialization

ML-powered use cases

TRAINING IDEATION AND AI SERVICES, NO BUILD YOUR

• Get started with digital self-paced, on-demand training and

• Learn how to apply machine learning, artificial intelligence, and

• Take the steps today, towards validating your expertise with an

Learn your way explore.skillbuilder.aws »

• 6 steps to machine learning success e-book

Visit resource hub

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