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    This article discusses two trends: (1) the growing popularity of rosemary water for hair growth and strength, as searches and videos on this topic are rising significantly, and studies show rosemary extract can replicate effects of FDA-approved hair loss treatments; (2) increasing demand for synthetic data to train AI models privately and at scale, as startups in this field have raised $170M this year with the industry expected to grow 10x by 2027. The article also notes opportunities in natural rosemary hair products and industry-specific synthetic data solutions.

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    Rosemary Water and Synthetic Data - Trends by the Hustle

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    This article discusses two trends: (1) the growing popularity of rosemary water for hair growth and strength, as searches and videos on this topic are rising significantly, and studies show rosemary extract can replicate effects of FDA-approved hair loss treatments; (2) increasing demand for synthetic data to train AI models privately and at scale, as startups in this field have raised $170M this year with the industry expected to grow 10x by 2027. The article also notes opportunities in natural rosemary hair products and industry-specific synthetic data solutions.

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    Rosemary Water and Synthetic Data - Trends by The Hustle

    Uploaded by

    gregbrand
    This article discusses two trends: (1) the growing popularity of rosemary water for hair growth and strength, as searches and videos on this topic are rising significantly, and studies show rosemary extract can replicate effects of FDA-approved hair loss treatments; (2) increasing demand for synthetic data to train AI models privately and at scale, as startups in this field have raised $170M this year with the industry expected to grow 10x by 2027. The article also notes opportunities in natural rosemary hair products and industry-specific synthetic data solutions.

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    Home › Signals › Rosemary Water and Synthetic Data

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    Rosemary Water and Synthetic Data


    We uncover opportunities in rosemary rogaine and synthetic data

    MAY 23, 2022 by Ethan Brooks

    BEAUTY HEALTH AND WELLNESS TECHNOLOGY

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    Rosemary Is Sprouting the Next Major Hair Care
    Trend
    Submit
    Searches for “rosemary water” are at an all-time high on Google, and
    #rosemarywater videos have landed ~105m+ views on TikTok, where creators claim
    the concoction helps regrow and strengthen hair.

    This isn’t just TikTok hocus-pocus. 

    There are only two drugs currently approved to treat hair loss — finasteride and
    minoxidil — and each work through different mechanisms. Interestingly, though,
    clinical trials have shown rosemary extract can actually replicate some effects of
    both:

    A 2013 study in mice found rosemary extract inhibits testosterone 5α-reductase


    (similar to finasteride); the authors concluded that it “is a promising crude drug for
    hair growth.”
    A 2015 study in humans compared the use of rosemary against minoxidil, finding a
    significant increase in hair count of both groups after six months, with no significant
    difference in efficacy.

    Hims did $94m+ in Q1 of this year by white-labeling various hair-loss and sexual
    health drugs (including topical versions of minoxidil and finasteride). So the D2C
    market for a natural alternative could be big.

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    People are preparing these treatments at home, which is obviously both labor-
    intensive and imprecise. Make it easy for them by producing a line of natural, high-
    quality rosemary hydrolats.

    This trend is being driven by women onSubmit


    TikTok, but you could focus on the male
    market too.

    Consider a subscription model, since treatment takes several months, requires daily
    use, and the solution isn’t shelf-stable for long.

    Real Demand for Synthetic Data

    Synthetic data providers (SDPs) are companies that make artificial data used to
    train AI models. In addition to cutting the cost of AI training, synthetic data
    promises several other benefits including:

    Privacy: It removes the need to use real people’s personal data when training AI for
    health care, finance, or other applications.
    “Twin” Data: Companies can create anonymous synthetic datasets based on their
    real-life data, then pool them with competitors for win-win insights.
    Diversity: SDPs can manufacture data sets and scenarios that would be near
    impossible to re-create at scale in the real world.

    Startups in the space have landed a record-setting ~$170m so far this year, and the
    industry is expected to grow 10x by 2027.

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    Source: Trends analysis of data from Elise Devaux, 6 Pages, and other funding news.

    SDPs are not without controversy. They can create and exacerbate biases in AI, and
    the products being built — from surveillance AI to audio deepfakes — pose serious
    ethical questions that need to be addressed.

    Still, a growing reliance on AI across industries suggests an increased need for


    things like:

    Data synthesis platforms: Tools that help companies transform their private data
    into realistic, anonymized “twin” data sets; e.g., betterdata, Diveplane, and Gretel.
    Niche data providers: SDPs offering access to specific training data sets, like Facteus
    (consumer spending), Datagen (human faces), and Cognata (simulated
    environments for autonomous vehicles).
    Tailored AI: Custom AI models trained on synthetic data to meet clients’ unique
    needs (e.g., Cvedia and Simerse).

    Recent Trends research suggests that spaces like audio search, presence detection,

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    Go deeper

    Grownups Just Wanna Have Fun


    JUN 19, 2022 by Ethan Brooks

    Global search volume increases from Pinterest’s 2022 Trend Report. We get it, adulting is
    hard. Consumers are looking for ways

    READ MORE

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    Flares: Solar for RVs and Bookkeeping for eBay Sellers Powered by Delighted
    JUN 19, 2022 by Ethan Brooks

    Our analysts aren’t the only ones out there spotting great business ideas. Over in the
    Facebook group, Trendsters surface little-known-opportunities

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    Latest Research

    This Trendster Spends $200k Per Day On Ads… Profitably!

    How To Build a Sales Team From Scratch

    Community Roundup: The Best of the Trends Facebook Group 

    The Operator’s Library: Trends Members Can Solve All Your Operational Challenges

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