This paper critically examines the potential and use of video blogs or vlogs shared on

Facebook for creating a destination image. In particular, it makes an in-depth analysis of

the travel vlogs about the Philippines created by popular non-Filipino travel vloggers—
Lost LeBlanc, BecomingFilipino, Nas Daily, and Drew Binsky. The data were gathered
through a qualitative content and narrative analysis of the user-generated videos posted
on the travel vloggers’ Facebook accounts. Content and visual analysis of the videos as
well as viewer responses support the argument that travel vloggers and their respective
vlogs play a key role in creating an online destination image of a place. Stories and images
in vlogs vividly create destination images necessary and fundamental for place marketing.
Travel vlogs are representations of destination experiences, from which public and
private tourism agencies can use in their promotional/marketing agenda. - Rachel Luna
Peralta , 2019