BASIC INFORMATION

Business Title: GlowPro Beauty Primer Set

DESCRIPTION OF THE PRODUCT

The "GlowPro Beauty Primer Set" is a collection of
premium beauty products designed to enhance your
natural beauty and provide you with a flawless
complexion the focus of the product line will be on
providing high-quality, long-lasting makeup that
enhances the natural beauty of the user. This set
includes a face primer, foundation, contour powder,
eyebrows pencils, and eye primer, which work together to
create a long-lasting, professional makeup look.

OBJECTIVES
1. To develop a line of beauty products that meets the
needs and expectations of the target market.
2. To establish a strong brand image for the product line
that resonates with the target market.
3. To achieve sustainable growth in sales and
profitability for the product line over time.

MARKETING ASSET
The marketing asset for the product line will include
high-quality product photography and videos showcasing
the product in action. Additionally, influencer marketing
and social media advertising will be used to reach the
target market.
DEMAND ANALYSIS:
Market research will be conducted to understand the
needs and preferences of the target market. This will
include surveys, focus groups, and analysis of competitor
products.
SUPPLY ANALYSIS
Suppliers will be evaluated based on their ability to
provide high-quality ingredients and materials at
competitive prices. Consideration will also be given to the
supplier's reliability and ability to meet production
deadlines.

MARKETING STRATEGY
The marketing strategy will focus on promoting the
product line as a high-quality, long-lasting makeup
solution that enhances natural beauty. The product line
will be promoted through social media, influencer
marketing, and partnerships with beauty influencers.
PRODUCT
The product line will include face primer, foundation,
contour powder, eyebrow pencils, and eye primer. The
products will be available in a variety of shades to
accommodate a wide range of skin tones.
PRICE
Pricing will be competitive with other high-end beauty brands.
Special promotions and discounts will be offered to first-time
customers to encourage trial of the product.

PLACE
The products will be sold online through the company's website and
through select retailers. Retail partners will be selected based on
their reputation and reach within the target market.

PROMOTION
Promotion will be focused on social media and influencer marketing.
The company will also participate in beauty trade shows and events
to promote the product line to industry professionals and consumers.
PRODUCTION PROCESSES
Production processes will be carefully designed to ensure high-
quality products that meet the needs and expectations of the target
market. Quality control procedures will be implemented throughout
the production process to ensure consistency and reliability.
INCOME STATEMENT OF PRODUCT
The income statement for the "GlowPro Beauty Primer
Set" is as follows:

Total Sales: The total sales of the “GlowPro Beauty

Primer Set” are 2,112 pesos (115 + 1,750 + 65 + 63 +
119).

Expenses: The total expenses incurred in producing the

"GlowPro Beauty Primer Set" are 1,112 pesos (115 +
1,750 + 65 + 63 + 119).

Net Income: The net income generated from the "GlowPro

Beauty Primer Set" is 1,000 pesos (2,112 - 1,112).

INCOME STATEMENT AMOUNT (pesos)

Total Sales 2,112
Face Primer 115
Foundation 1, 750
Contour Powder 65
Eyebrows Pencil 63
Eye Primer 119
Expenses 1,112
Net Income 1,000
Note: The income statement assumes that the "GlowPro
Beauty Primer Set" is sold as a complete set, rather than
individual products.
CONCLUSION
The proposed beauty product line has the potential to
meet the needs and expectations of the target market,
while also achieving sustainable growth in sales and
profitability over time. With careful planning and
execution, the product line can establish a strong brand
image and become a market leader in the beauty
industry.