CONTENTS

I. EXECUTIVE SUMMARY------------------------------------------------------------------------------ 1

II. INDUSTRY, TARGET CUSTOMER, COMPETITOR ANALYSIS-------------------------- 2

III. COMPANY DESCRIPTION------------------------------------------------------------------------- 4

IV. PRODUCT OR SERVICE PLAN------------------------------------------------------------------ 5

V. MARKETING PLAN------------------------------------------------------------------------------------ 6

VI. OPERATION AND DEVELOPMENT PLAN---------------------------------------------------- 9

VII. CRITICAL RISKS ASSOCIATED----------------------------------------------------------------13

VIII. CAPITALIZATION-----------------------------------------------------------------------------------14
I. EXECUTIVE SUMMARY

 Our Mission:

Our mission is to bake nourishing, locally sourced food that is accessible and
affordable to support our community, provide jobs with dignity, and offer an
economic model outside of capitalism.

 Our Vision:

We believe that every person has a right to food that is appropriate to that person
and their culture. By food, we mean delicious food, nutritious food, comfort food,
food of ritual, and food of celebration. By the right to food we mean not just
immediate access to food on the table, but the resources and time to choose,
grow, store, preserve, prepare, and share food.

 Our goals:

To establish a bakery that produces fresh breadrolls using high-quality

ingredients and delivering exceptional customer service.

 Our Objectives:

To increase sales volume from 1,200 breadrolls per month to 5,000 breadrolls
per month by the end of the first year of operation. This objective can be broken
down into key areas of the business plan, such as marketing, distribution, pricing
and production capabilities. In order to reach this goal, the business plan will
need to have clear strategies in place to attract and retain clients, as well as
ensure that the business can consistently produce and deliver high-quality
breadrolls to meet demand.

Page 1.
II. INDUSTRY, TARGET CUSTOMER, AND COMPETITOR ANALYSIS

 Industry

-Food Industry

 Target Customer

-Students of Alang-Alang National High School (ANHS), teachers and

other school staffs.

 Competitor Analysis

ROLLS N’ ROLLZ COMPETITOR 1

Strengths 1. Business produces 1. More Resources

high-quality breadrolls. 2. Already have a
2. Has unique branding strong brand presence.
identity. 3. More extensive
3. Excellent Customer distribution network.
Service 4. More advanced
4. Local Sourcing technology and
5. Online Presence systems in place.
6. Flexibility
7. Affordability
Weaknesses 1. Limited Distribution 1. Lack of personal
2. Seasonal attention
Fluctuations 2. Lack of flexibility
3. Lack of
customization
4. Limited production
runs
Opportunities 1. Launch a social 1. Launch a social
media campaign. media campaign
2. Hosts in-store 2. Launch limited-
tasting. edition flavors
3. Collaborate with
influencers.
Threats 1. The increasing trend 1. The growing online
of gluten-free diets grocery shopping trend
2. The rise of home 2. The trend towards
baking organic and clean-
3. The rise of plant- label products
 based meat substitutes 3. The trend towards
non-GMO and plant-
based ingredients
Trends 1. The growing trend 1. The growing
towards sustainable demand for
sourcing and practices. sustainable and
2. The increased healthy food options.
popularity of gluten-free 2. The increasing
and healthy options. popularity of mobile
3. The growing demand payments and online
for customization and ordering system.
personalization. 3. The growing trend
towards personalized
customer service.
III. COMPANY DESCRIPTION

The company’s name which is ROLLS N’ ROLLZ was from the product the company
sells which is the bread roll. It is named with “rolls” because the bread that is used in
making the bread roll is being rolled to flatten. The owner as well as the other
managers helped brainstorm for the name of the company. We are originally selling
munchkin but as we scroll through tiktok, we happen to see a video about a person
starting a business with breadroll as the product. We thought that a breadroll
business is not that bad so why not try it. All in all, the company’s name as well as
the business were all made from the owner and the other staff’s hardwork and
brainstorming.

Rolls N’ Rollz is a start up business that aims to offer a snack experience unlike any
other. Its primary product is an elevated breadroll containing an ingredient that was
never before tried.

Page 4.
IV. PRODUCT OR SERVICE PLAN

Hotdog Bread Roll is a great

treat for kids or teens. Since
many kids consider hotdog as
their favorite food, they prefer
having it more than any other
food. Hotdog Bread Roll is a
delectable treat made with red
hotdog, slice of bread, rolled
with breadcrumbs then deep-
fried for a crunchy roll.

Page 5.
V. MARKETING PLAN

 Product

Breadrolls can serve as a convenient and versatile vessel for a variety of delicious
fillings such as hotdogs, potatoes, and other savory fillings, making them a
convenient and enjoyable food item for those on the go or looking for a quick and
satisfying snack.

Augmented Benefit: In addition to serving as an enjoyable and versatile food item,

breadrolls, with hotdogs and potatoes can also serve as a nutritious and satisfying
meal option. Breadrolls with hotdogs and potatoes can be a great choice for those
looking to save time and money, as they can be easily prepared and cooked at
home, and the use of a breadroll as a container can help reduce the need for plates
and utensils, making it a convenient and cost-effective meal option.

 Place

We will be selling inside the Alang-Alang

National High School. Specifically near the
Senior High building.

Page 6.
  Price

The selling price of the product bread roll is 15 pesos. We used the cost-based
pricing strategy.

Cost- 6
Mark up- 9
SP- 15

 Promotion

-Flyers
-Social Media

 People

9 am- 4pm (8 hrs.)

 Packaging

Process

1. Obtaining the necessary licenses and permits.

2. Designing a menu.
3. Obtaining ingredients.
4. Creating a production process
Page 7.
 5. Packaging and labeling
6. Marketing and selling

Page 8.
 VI. OPERATIONS AND DEVELOPMENT PLAN

 Methods

Inputs/ Ingredients:
Slice Bread Eden cheese Egg
Hotdog Mayonnaise
Potato Ketchup
Breadcrumbs Magic Sarap
Oil Pepper

Transformation Process:
1. Heat some oil in a pan then fry the hotdogs.
2. Put fried hotdog in a tissue paper to remove excess oil. Set aside.
3. Flatten each bread using spoon or improvised rolling pin.
4. Put the fried hotdog and cheese strips in each bread loaf then roll the bread
tightly. Secure the bread by inserting toothpick.
5. Dip the bread roll in beaten egg then roll in a plate of bread crumbs. Repeat
until you finish all the bread.
6. Heat oil in a pan and fry hotdog rolls until golden brown. Drain in tissue paper
to remove excess oil.

Name of the product:

Cheesy Hotdog Breadrolls with Potato

Page 9.
  Manpower

OWNER/ MANAGER

BERJA, ANGEL M.

PRODUCTION MANAGER SALES MANAGER FINANCE MANAGER

QUIZA, JAMES T. ACEBO, CYRINE JOY S. MENDIOLA, GEORGE.

Page 10.
  Manager — a supervisor who controls and directs the personnel and activities of
an organization or a department. By adopting operational plans, carrying out
performance evaluations, and supervising all daily activities, they strive to keep
the business productive, efficient and organized at all times.

 Production Manager — a professional who oversees the production process and

coordinates all activities to ensure enough resources on hand. They can plan
workers' schedules, estimate costs and prepare budgets to ensure workflow
meets required deadlines.

 Sales Manager — building and leading a team of salespeople to help drive

revenue. Sales managers must motivate their teams to generate leads, build
client relationships, set targets to hit or exceed revenue forecasts, and ultimately
meet customer needs.

 Accounting Manager — ensures organizations' financial records remain accurate

while meeting reporting deadlines. They establish internal controls and guidelines
for preparing transactions that comply with generally accepted accounting
principles (GAAP).

 Machines

— Stove

 Materials

Slice Bread Eden cheese Egg

Hotdog Mayonnaise
Potato Ketchup
Breadcrumbs Magic Sarap
Oil Pepper

Page 11.
VII. CRITICAL RISKS ASSOCIATED

1. Supply Chain Issues

2. Food Safety

3. Inflation

4. Competition

5. Technology

6. Employee Turnover

7. Regulatory Compliance

Page 12.
VIII. CAPITALIZATION

Ingredients:

5 Egg 50
1 Eden 60
1 Breadcrumbs 16
2 Slice Bread 110
1 Oil 40
1 Ketchup . 30
1 Mayonnaise 32
3 Magic Sarap 15
5 Pepper 5
Packaging 18
Potato 30

Total 406

Cost: 6
Markup: 9
SP: 15 = 1 pc. Bread rolls

Projected Cost and Revenue

Product Cost Projecte Projecte No. Projecte Projecte Projecte

Name & d Vol. d C&R Vol. d C&R d Vol. d C&R
Re- Daily Daily Monthl Monthly Annually Yearly
y
venu
e
Breadroll C= 6 360 C= 10, C= 129,
s 800 600
60 1, 21, 600
800
SP= 900 R= R= 324,
15 27,000 000

Projected Income Statement (2023)

S/P 324, 000
Less:
Cost of Sales 129, 600
Gross Income/ Revenue 194, 400
Page 13.

Less Expenses
Electricity 300
Transportation 1, 440
Gas 4000
5, 741
Net Profit 188, 659 Yearly
Page 14.