Bachelor of Business

Administration (BBA)
Semester 3 Batch 2025
 Course Structure:
Semester 3 (Batch of 2022-25) 20 Credits
Course Title Course Title
Core Program Elective (Any 1) (2 Credits)
Applied Statistics
Business Law & Ethics (3 Credits)

Political Science
Design Thinking for Entrepreneurs
(3 Credits) Database Management System

Sales & Negotiations UI/UX

(3 Credits)
Design Software Illustrator-I (2 Credits)
Finance for Decision Making
Or ATLAS Elective (2 Credits)
Content Strategy for New Media
Internship (2 Credits)
(3 Credits)

Microeconomics
(2 Credits)

ATLAS SKILLTECH UNIVERSITY

Program Core: Business Law

COURSE OBJECTIVE
 Demonstrate an understanding of the legal environment of business
 Demonstrate recognition of the requirements of a contract agreement
 Demonstrate recognition of transactions involving the Negotiable Instruments
 Demonstrate understanding of the Partnership Act, Intellectual Property Rights and The
Companies Act and apply their provisions thereof in real life business situations
 Understand the ethical climate in business settings.
 Identify and resolve ethical dilemmas in contracts and agreements.
 Grasp ethical issues in financial transactions and business dealings.
 Comprehend ethical considerations in governance, partnerships, and intellectual property.
 Apply ethics to form and evaluate business policies and practices.
Program Core: Business Law
LEARNING OUTCOME
 Apply legal knowledge to business
transactions.
 Communicate effectively using standard
business & legal terminology.
 Improve problem solving and ethical
decision making skills
 Conduct basic legal research by referring to
case laws, legislation and scholarly journal
articles
 Work in teams to analyse cases, with
knowledge of the methods that can be used
to apply and distinguish cases.
 Comprehend and create Contracts. Apply for
Patents, Trademarks & Copyrights for
Business.
 Apply ethical theories to business scenarios.
 Use critical thinking to solve ethical
dilemmas.
 Collaborate in teams to resolve ethical
issues.
 Apply ethics to develop corporate policies.
 Manage ethical risks in business strategies.
ATLAS SKILLTECH UNIVERSITY
Program Core: Business Law
TOPICS
1. Indian Contract Act
2. Sales of Goods Act
3. Negotiable Instruments Act
4. Law of Partnership
5. The Companies Act and Corporate
Laws
6. Intellectual Properties Law
7. Ethical Decision-Making
8. Corporate Social Responsibility
9. Corporate Governance
10. Ethics in Marketing and Finance
11. Global Business Ethics
ATLAS SKILLTECH UNIVERSITY
Program Core: Business Law

ASSESSMENTS
CIA 1 CIA 2
Internal Assessments MCQ Test (Mid Term Solving Caselets
Exams) 30 Marks (GC Submission)
50 Marks Week 6 20 Marks - Week 7

External Assessments EA 1
40 Marks Group Presentation on Legal/ Ethical Issues
Week 13 - 15

Class Attendance 10 Marks

ATLAS SKILLTECH UNIVERSITY

Program Core: Design Thinking for Entrepreneurs

COURSE OBJECTIVE
 Understand innovation principles.
 Cultivate creative problem-solving skills.
 Foster an entrepreneurial mindset.
 Develop collaboration and teamwork skills.
 Apply innovation strategies in real-world contexts.
Program Core: Design Thinking for Entrepreneurs

LEARNING OUTCOME
 Understand the design thinking process  Create and establish a robust product
 Identify and assess opportunities through architecture
customer needs analysis  Evaluate the economics of product
 Create clear product specifications based on development Design products and services
customer needs that are desirable, feasible, with sustainability in mind
and viable  Plan and manage innovation projects
 Generate and evaluate new product and effectively
service concepts through applied creativity
 Implement a proven 4-step method for
planning and executing a prototype Design
services for enriched customer experiences

ATLAS SKILLTECH UNIVERSITY

Program Core: Design Thinking for Entrepreneurs

TOPICS
1. Skills expected of design thinking practitioners
2. Customer Needs Analysis
3. Benchmarking needs vs. specifications
4. Problem decomposition techniques and solution concepts
5. Rapid prototyping and virtual prototyping
6. Implications of product architecture on the design process selection
7. Product Development economics
8. Product life cycle and environmental impacts (Herman Miller story)
9. Types of development processes – staged, spiral, and agile methodologies
(Altitude Case Study)

ATLAS SKILLTECH UNIVERSITY

Program Core: Design Thinking for Entrepreneurs

ASSESSMENTS
CIA 1 CIA 2 CIA 3 CIA 4
Internal Assessments Case study Reflective Online Quiz Mid-term Exam
analysis Journal 10 Marks Innovation Project
50 Marks 5 Marks 5 Marks Report - 30 Marks
Week 9

External Assessments EA 1
40 Marks End-Term Written Exam
(mix of multiple-choice, short-answer, and essay
questions) - 40 marks - Week 17

Class Attendance 10 Marks

ATLAS SKILLTECH UNIVERSITY
Program Core: Selling and Negotiation

COURSE OBJECTIVE
 Sensitize to the concepts and importance of Negotiations & Selling for all functions of
Management.
 Give a broad understanding regarding different models used for effective selling and
negotiations.
 Create awareness about the basic qualities, traits and skills that they need to imbibe to be
an effective management professional.
Program Core: Selling and Negotiation

LEARNING OUTCOME
 Fundamental strategies, styles and tactics of selling and negotiation with practical
illustrations.

 Attributes of a good salesman and a negotiator and all the aspects related to this
module.

 Selling and Negotiation process to deal with difficult people, managing them
successfully, arbitration and win – win outcomes

ATLAS SKILLTECH UNIVERSITY

Program Core: Selling and Negotiation
TOPICS
1. Introduction to Selling and
Marketing Concept
2. Importance of Selling Skills
3. Types of Selling
4. Classification of Selling
5. Attributes of good sales person
6. Personal selling and theories of
personal selling
7. Selling Process
8: Fundamental Concepts of
Negotiation
9. Negotiation Strategies
10. Types of Negotiators
11. Main conceptual instruments of
Negotiation
12. Time Information Power Pyramid
13. Negotiation Process
14. Arbitration and Ethical Negotiation
ATLAS SKILLTECH UNIVERSITY
Program Core: Selling and Negotiation

ASSESSMENTS
CIA 1 CIA 2
Internal Assessments Book Review Midterm - Role Play / Situational
50 Marks / MCQ
25 Marks
Analysis
25 Marks
5th Week 7th Week

External Assessments EA11

EA
40 Marks Written Assessment

Class Attendance 10 Marks

ATLAS SKILLTECH UNIVERSITY

Program Core: Finance for Decision-Making

COURSE OBJECTIVE
 Gain a comprehensive understanding of the basic functions and features of Microsoft
Excel for financial analysis.
 Develop a thorough understanding of the concept of time value of money and its
applications in financial decision-making.
 Develop the skills to analyze financial statements using comparative, common size, and
trend analysis techniques.
 Develop advanced skills in applying ratio analysis techniques to evaluate the financial
performance and health of a company.
 Develop a foundational understanding of financial derivatives, including their types,
characteristics, and applications in risk management
Program Core: Finance for Decision-Making

LEARNING OUTCOME
 Effectively navigate Excel's interface and confidently utilize key financial analysis tools and
functions to create accurate financial models and perform calculations.
 Accurately calculate and interpret present and future values, apply time value of money principles to
financial decision-making, and construct cash flow diagrams to visualize practical scenarios
 Analyze financial statements using comparative, common size, and trend analysis techniques to assess
financial performance, identify patterns and trends, and make informed decisions.
 Proficiently utilize a comprehensive set of financial ratios to assess the financial performance, identify
strengths and weaknesses, make informed recommendations.
 Identify and describe various types of financial derivatives and make informed decisions regarding the
use of financial derivatives

ATLAS SKILLTECH UNIVERSITY

Program Core: Finance for Decision-Making

TOPICS

1. Introduction to Financial Excel

2. Time Value of Money

3. Financial Statement Analysis - Comparative, Common Size & Trend

4. Advance Ratio Analysis

5. Introduction to Financial Derivatives

ATLAS SKILLTECH UNIVERSITY

Program Core: Finance for Decision-Making

ASSESSMENTS
CIA 1 CIA 2 CIA 3
Internal Assessments In Class Mid Term In Class
Test 20 Marks submission
50 Marks 10 Marks 20 Marks

External Assessments EA 1
40 Marks End-Term - 40 marks

Class Attendance 10 Marks

ATLAS SKILLTECH UNIVERSITY
Program Core: Content Strategy for New Media

COURSE OBJECTIVE
 Driving innovation and creativity
 Measuring and optimizing content performance
 Building an Online Community
 Creating a strong brand identity
Program Core: Content Strategy for New Media

LEARNING OUTCOME

 Separate every social media platform as per the communicational requirement/need of a

Brand.
 Devise strategies to communicate & market on various platforms with different business
goals
 Understand the details of Content Marketing on Social Media and implementing the same
across various campaigns
 Understand repercussions of Social Media strategies (good/bad) on the online reputation
of Brands and how to manage the same.
 Plan, implement and track effectiveness of every campaign through social media analytics
and through various social listening tools.

ATLAS SKILLTECH UNIVERSITY

Program Core: Content Strategy for New Media

TOPICS

1. Basics of Content Strategies & 7 A Framework

2. Core Foundations of a Practical, ROI-Focused Content Strategy

3. Audience Discovery, Personas, & Brand Content Style

4. Understanding Keywords & Content Promotion Techniques methodologies

(Altitude Case Study)

ATLAS SKILLTECH UNIVERSITY

Program Core: Content Strategy for New Media

ASSESSMENTS

Internal Assessments Mid Term Review

50 Marks Community building & Content
Creation

External Assessments End term - Project Submission

40 Marks

Class Attendance 10 Marks

ATLAS SKILLTECH UNIVERSITY
Program Core: Microeconomics

COURSE OBJECTIVE
 The primary objective of this course is to offer students a comprehensive comprehension
of microeconomic theory and its practical implementation in real-world scenarios.
 This course serves as an introduction to microeconomic theory in the context of business,
emphasizing its relevance through real-world use cases.
 The course modules primarily revolve around the decision-making processes of house
holds, firms, and governments regarding the production of goods and services, including
considerations of how to produce them and for whom they are produced.
 By completing this course, you will develop the ability to apply the acquired skills and
tools to analyze and understand current global events from an economic perspective.
Program Core: Microeconomics

LEARNING OUTCOME
 By undertaking this course, you will gain a profound understanding of Economics and its interconnectedness with the dynamic world of
business. We will delve into various market structures, exploring the spectrum from extreme market conditions, such as
competitiveness and monopoly, to the nuanced markets that lie in between, such as oligopoly, duopoly (including the Betrand and
Cournot models), and the Stackelberg model. This comprehensive coverage will equip you with the knowledge necessary to analyze
and comprehend the intricacies of different market dynamics.
 Additionally, we will explore the relationships between firms and labor markets, as well as capital markets, shedding light on the
dynamics and implications of these interactions. This exploration will provide valuable insights into how firms navigate and strategize
within these critical realms.
 Furthermore, we will delve into the concepts of uncertainty, risk, and asymmetric information, allowing you to develop a solid
understanding of their impact on economic decision-making. By examining these factors, you will gain the ability to critically evaluate
and navigate complex economic situations.
 Throughout the course, you will engage in practical applications and real-world examples, ensuring that you can apply the knowledge
gained to tangible scenarios. By the end of this course, you will possess a well-rounded understanding of Economics, its relevance to
the business world, and the factors that shape economic outcomes.

ATLAS SKILLTECH UNIVERSITY

Program Core: Microeconomics

TOPICS

1. Introduction
2. Demand and Analysis
3. Supply and Production Decisions and Cost of Production
4. Market structure
5. Pricing Practices
z

ATLAS SKILLTECH UNIVERSITY

Program Core: Microeconomics

ASSESSMENTS
CIA CIA CIA
Internal Assessments Simulation Case let Photo Blog
50 Marks 15 Marks (PPF)
15 Marks
20 Marks

External Assessments EA 1
40 Marks End-Term Written Exam

Class Attendance 10 Marks

ATLAS SKILLTECH UNIVERSITY
Program Elective: Applied Statistics

COURSE OBJECTIVE

 This course covers the necessary statistical concepts that are needed for a management
student to understand the managerial problems and deal with them in a proper context.

 The concepts and models studied in this course have numerous applications in economics,
entrepreneurship, data sciences, finance, marketing, management and related domains in
business.

 The course will help students understand the statistical techniques and methods and their
application in the real life.
Program Elective: Applied Statistics

LEARNING OUTCOME
 To apply the concepts of probability distribution, hypothesis testing and quality control to
real-life problems

 To distinguish between discrete and continuous probability distribution

 To use the test statistic z , t and f to test the validity of a claim or assertion about the true
value of any population parameter

 To understand how control charts of different types are constructed and are used to monitor
quality control

 To analyse data and draw insights with the help of advanced Excel

ATLAS SKILLTECH UNIVERSITY

Program Elective: Applied Statistics

TOPICS
1. Fundamentals of Probability & Probability Distribution
2. Testing Hypothesis & Inferences
3. Statistical Quality Control
4. Data Analysis Using Advanced Excel

ASSESSMENTS
Mid-Term Assessment
25 Marks
Class Attendance 10 Marks
Application based Project End-Term Assessment
25 Marks 40 Marks
ATLAS SKILLTECH UNIVERSITY
Program Elective: Database Management System

COURSE OBJECTIVE

 Fundamentals of DBMS

 Concepts & Components Of DBMS.

 Principles of Database Design, Normalization, and Data Modeling

 Designing & Implementing Modern Database Technologies

Program Elective: Database Management System

LEARNING OUTCOME
 Analyze the advantages gained by using the Database Approach to managing Data

 Learn how to create normalized tables in a relational Database

 Importance of Advanced Database Applications in Decision Support and Knowledge

Management

 Develop problem-solving skills through the application of database concepts and

techniques.

 Collaborate effectively in teams to design and implement database solutions

ATLAS SKILLTECH UNIVERSITY

Program Elective: Advanced Database Management System

TOPICS

1. Introduction to Databases 5. Database Design and Implementation

2. Data Modeling and Relational Databases 6. NoSQL and New Database

3. Structured Query Language (SQL) 7. Emerging Trends in Database

Management
4. Data Warehousing and Business
Intelligence

ATLAS SKILLTECH UNIVERSITY

Program Elective: Database Management System

ASSESSMENTS

Internal Assessments SQL Assignment/Case Quizzes

50 Marks Studies/Presentations
30 Marks
and Tests
20 Marks

External Assessments Comprehensive Exams /DBMS Project

40 Marks Assign Marks Based on the Performance in the Final Exams

Class Attendance 10 Marks

ATLAS SKILLTECH UNIVERSITY

Program Elective: Design Software Illustrator-I

COURSE OBJECTIVE

 Importance of Graphic Design in Media & Communication

 Creating Digital advertisements using Design Tools

 Image Editing Techniques

 Design Principles & Design Elements

Program Elective: Design Software Illustrator-I

LEARNING OUTCOME
 Creating Digital artworks using Design tools

 Understanding how to use image editing tools

 Layout Designing & Compositions

 Converting raw content into social media post / Artwork

ATLAS SKILLTECH UNIVERSITY

Program Elective: Design Software Illustrator-I

TOPICS
1. Digital Design 3. Page Layout Design
2. Logo Design 4. Creating Posters & Banners

ASSESSMENTS

Mid-Term Assessment Project Submission End-Term Assessment

20 Marks 30 Marks 40 Marks
Class Attendance 10 Marks

ATLAS SKILLTECH UNIVERSITY