STUDENT

HANDBOOK
ISME | School of Management & Entrepreneurship

Bachelor in Business Administration in

Management & Entereprenurship (BBA)

Bachelor in Business Administration in Management & Entereprenurship Batch 2025

ABOUT US
ATLAS SkillTech University is India’s first new-age urban multidisciplinary university.
Founded to forge a path to the future, ATLAS is where the confluence of design,
technology, strategy, and leadership takes place. We believe in breaking paths
and conventions. We are constantly defining, shaping, and redefining the future of
education in India right here in the heart of an ever-booming, cosmopolitan, and
enterprising Mumbai.

With India’s National Education Policy 2020 as the cornerstone, ATLAS endeavours
to deliver a multidisciplinary education across 3 new-age streams: Design &
Innovation, Management & Entrepreneurship and Digital Technology. It has
adopted a futuristic model co-created with an international community of scholars,
academicians, industry experts, and world leaders in education. Our undivided focus
on academic excellence, world-class faculty, state-of-the-art infrastructure, global
institutional collaborations and unique corporate connect empower students to
succeed in Industry 4.0 and become socially-responsible global leaders.

Our vibrant community of ATLAS Fellows has gone on to pursue higher education
at top-ranked universities in the world and work shoulder-to-shoulder with leading
industry stalwarts. ATLAS Faculty and Fellows have collaborated with the best
across the world to solve today’s pressing problems. The University’s interdisciplinary
approach, industry-integrated experiential learning, global exposure and emphasis
on 21st Century Skills ensures that the ATLAS students are future-ready to continue
to drive global impact in the VUCA World we live in today. This exceptional student
outcome and our goal to inspire the next generation of leaders, innovators and
entrepreneurs is ATLAS’ raison d’être.

OUR VISION OUR MISSION

Creating a workforce that is equipped Empowering students with

with the skills of tomorrow multidisciplinary skills enabled by
Information Technology

Bachelor in Business Administration in Management & Entereprenurship Batch 2025

 Message from President

Dr. Indu Shahani

President & Chancellor

Sheriff of Mumbai: 2008 & 2009

• Member UGC: 2011-2014
• Principal HR College of Commerce & Economics: 2000 - 2016

Established vide ATLAS SKILLTECH University, Mumbai Act, 2021 (Maharashtra

Act No. XV of 2021) of the Government of Maharashtra Dr. Shahani has over
four decades of experience in higher education and is a visionary who leads
by example. She is the President and Chancellor of three new age educational
schools: ISDI - Design and Innovation, ISME - Management & Entrepreneurship
and uGDX - Digital Technology.

She carries rich experience and expertise of 25 years as the Principal - HR College
of Commerce & Economics which is till date the highest accredited commerce
college in the country. Dr Shahani has been instrumental in heralding the
Advertising, Media and Communication education in the country.

For her exceptional service to the field of education, Dr Shahani was nominated
as the Sheriff of Mumbai for two successful terms 2008 & 2009 and she played
a lead role as a Member of University Grants Commission - UGC at the National
Level.

Dr. Shahani was the first Indian to be appointed Vice-Chair on the Board of the
Governors of the International Baccalaureate and has over a decade of experience
with the IB worldwide. She has been awarded an Honorary Doctor of Letters
(D.Litt) degree by the University of Westminster, London.

Dr. Shahani is an Independent Director on Boards of Key Listed companies such

as Colgate Palmolive (India) Limited, United Spirits Limited – Diageo, HSBC Asset
Management, Bajaj Electricals Limited and Heubach & Lighthouse Learning.

Dr. Shahani has also been the Former Chair of United Way Mumbai, Women’s
India Trust (WIT) and Member Save the Children.

Bachelor in Business Administration in Management & Entereprenurship Batch 2025

 Message from Vice - Chancellor

Dr. Rajan Welukar

Vice - Chancellor

The paradigm of higher education has changed, universities and graduate schools
are no longer institutions of fixed knowledge and information, but serve as spaces
where students cultivate creative ideas and work flexibly in exploring different
ways of utilizing knowledge.

As an educational institution of the 21st century, the ATLAS SkillTech University

offers students various combinations of disciplines and opportunities. At ATLAS,
we strive for a fusion of diversity as opposed to separation, our approach being
expansive rather than reticent. Our aim is to design and provide educational
programs for changemakers of the 21st century.

ATLAS University is your university, and our focus is on YOU. Programs have
been designed to prepare individuals to thrive in a dynamic, global environment,
to appreciate the creativity of humans and to acquire the skills to contribute to
ongoing creative processes. We provide a distinctive mix of faculty excellence
and individualized attention to create a superb learning environment in which
you can excel. At ATLAS, you will learn to critically analyse issues, appropriately
apply technology and effectively communicate your ideas. We pride ourselves
on providing our students with one-on-one interaction with top faculty in an
environment that emphasizes student.

Accomplishment above all else. We seek students of keen intellect and diverse
backgrounds who not only show potential for success at ATLAS, but who will
also contribute to the educational environment of those around them. We firmly
believe that diversity increases the intellectual vitality of education, scholarship,
service and community life. Our comprehensive and action-oriented, curriculum,
along with a transformative mindset, will capitalize on opportunities, partnerships
and experiences that strengthen and more definitively establish our role as
a higher education leader in our region. Today, not only are academic and
industrial boundaries are being merged, national and inter-governmental cultural
borders are also being broken. Therefore, we are preparing leaders of tomorrow
– excellent scholars and outstanding creative leaders who will doubtlessly
contribute to the advancement of communication and arts across the globe.

Bachelor in Business Administration in Management & Entereprenurship Batch 2025

ABOUT BBA
Bachelor in Business Administration in
Management & Entereprenurship

BBA (Bachelor of Business Administration)

is a three years undergraduate program in
Business Administration. It is designed to
provide the students with domain knowledge
of Management, Entrepreneurship, and
technical skills. BBA program subjects deal
with general management, latest technical
skills, Entrepreneurship, leadership skills
and overall personality development. This
program inculcates leadership skills and
analytical skills in students through multiple
components like classroom lectures,
capstone projects, industry internships
and rural immersion projects. The three
years undergraduate program supports in
the holistic development of students with
entrepreneurial mindset. It creates multiple
avenues for the students in various levels of
an organization mostly on the top managerial
level.

PROGRAMME OUTCOMES
Analytical Thinking & Innovation Creativity & Originality

Resillience & Agility Complex Problem Solving & Reasoning

Leadership & Social Influence Global Exposure & Cross cultural

Understanding

Technology design & Business Ethics & Social

Programming Responsiveness

CURRICULUM FOCUS AREAS

10% Transdisciplinary 40% Business Core 20% Technology

10% Future Skills 10% Liberal Arts 20% Multidisciplinary

Bachelor in Business Administration in Management & Entereprenurship Batch 2025

CURRICULUM - BATCH 2025
Semester 1
Program Core
Principles of Management 3
Entrepreneurship Fundamentals 3
Fundamentals of Marketing 3
Introduction to Accounting / Introduction to Finance /
Introduction to Media 3
Behavioural Science (Psychology) 2
Program Electives (Choose any 1) 2
Funadamentals of Statistics
Advanced Excel
Brand Identity & Strategy
Semester 2
Program Core
Organisational Behaviour 3
Lean Product Process Development 3
Consumer Behaviour & Insights 3
Creative Writing & Art of Story Telling 3
Environment & Sustainability (ESG) 2
Program Electives (Choose any 1) 2
Quantitative Techniques
Cloud Computing
Brand Portfolio Management

ATLAS Elective 2 ATLAS Elective 2

Life Skills 2 Life Skills 1
IFW 1
Total 20 Total 20

Semester 3 Semester 4
Program Core Program Core
Business Law & Ethics 3 Business Strategy 3
Design Thinking for Entrepreneurs 3 Marketing & Finance for
Sales & Negotiation 3 Entrepreneurship 3

Finance for Decision Making / Digital Marketing & MarkTech 3

Content Strategy for New Media 3 Cost & Management Accounting /
Microeconomics 2 Integrated Marketing Communication 3

Program Electives (Choose any 1) 2 Macroeconomics 2

Applied Statistics Program Electives (Choose any 1) 2

Database Management System Research Methodology

UI/UX Design Data Visualisation

Political Science Information Security

Design Software Illustrator - I International Relations

Design Software Illustrator - II
ATLAS Elective 2 ATLAS Elective 2
Internship 2 Life Skills 2
Total 20 Total 20

Bachelor in Business Administration in Management & Entereprenurship Batch 2025

Term dates for Academic Year 2023-24

Term I Term II

Opening Date July 17, 2023 Opening Date January 02, 2024
Closing Date December 22, 2023 Closing Date May 31, 2024

Academic Sessions & Examination Dates

Term I
Classes begin on July 17, 2023
Mid Term Examinations September 11 – 15, 2023
Diwali Holidays November 06 – 19, 2023
End Term Examinations December 11 – 16, 2023
Christmas Holidays December 23, 2023 – January 01, 2024

Term II
Classes begin on January 02, 2024
Mid Term Examinations February 12 – 16, 2024
End Term Examinations April 29 – May 04, 2024

Bachelor in Business Administration in Management & Entereprenurship Batch 2025

REGULATIONS
General Code of Conduct
• In keeping with the academic atmosphere in the campus, sober and decent
dressing, appropriate for a professional manager is mandatory.

• Students are expected to behave with maturity, responsibility and accountability

during their two years stay on campus.

• Students are expected to maintain academic integrity during the entire program.

• Students are required to display their identity card at the times, Security staff
and all the Head of Institutes/ Faculty members/ Staff may check the same at
times.

• Smoking and consumption of alcoholic drinks and any other intoxicating

material are strictly prohibited in the campus.

• Students should maintain discipline and maintain quorum

• Students should handle institute property with care

• Students should use Internet for academic purpose only

• Students should leave eating area clean & tidy

• Usage of mobile phones is strictly prohibited in computer labs & classrooms.

• Students should keep their classroom and library neat & clean.

• Students are required to follow the institute dress code.

• Students must take a note that any wrong & misbehavior will be taken
disciplinary action.

Bachelor in Business Administration in Management & Entereprenurship Batch 2025

REGULATIONS
Attendance Policy
• Students must attend minimum 75% of the lecture in every course

• Absence of at the most 15% below 75% of attendance may be excused on the
following grounds
i. Illness, certified by an authorized medical practitioner.
ii. Participation of a student at National/International/state association of Indian
Universities, Inter-collegiate sports tournament/competition authorized by
the sports in-charge.
iii. Participation of a student at National/International/state association of
Indian Universities, Inter-collegiate Cultural festival/competition authorized by
the Director of the student experience.

• Any student not meeting this attendance requirement is declared as defaulter

and will not be allowed to take the final examination in that course.

• All the leave applications would be approved by the concerned authority and
the decision of the concerned authority will be final.

Zero Tolerance To Ragging Policy

The institution has formed an “Anti-Ragging Committee” headed by the Director. It
comprises of faculty members, non-faculty members, students from the fresher’s
category as well as seniors. This Committee will be fully and totally responsible to
ensure that no incidence of ragging as given in this regulation takes place and will
also monitor and ensure that the instructions of this regulation are followed fully
at all times. The Committee will also maintain alert vigil at all times and ensure
that the Anti-Ragging Squads of the Institution carry out their functions properly.

Administrative Action Which Can Be Taken By The

Anti-Ragging Committee
The Anti-Ragging Committee of the institution shall take an appropriate decision,
in regard to punishment or otherwise, depending on the facts of each incident
of ragging. It would be on the basis of the nature and gravity of the incident of
ragging established in the recommendations of the Anti-Ragging Squad. The
Anti-Ragging Committee may suggest one or more of the following punishments.

• Suspension from attending classes and academic privileges.

• Withholding/ withdrawing scholarship/ fellowship and other benefits.
• Debarring from appearing in any test/ examination or other evaluation
processes.
• Withholding results.
• Debarring from representing the institution in any regional, national or
international meet, tournament, youth festival, etc.
• Suspension/expulsion from the hostel.
• Cancellation of admission.

Bachelor in Business Administration in Management & Entereprenurship Batch 2025

 REGULATIONS
Women Development And Preventation Of Sextual
Haressement Cell
Sexual harassment on campus or outside campus is unlawful, as well as unethical,
and will not be tolerated. All issues in this regard will be dealt with utmost urgency
and stringent action will be taken against those involved to rootout ragging/
Sexual harassment in all its forms from the University by instituting stringent
anti-sexual harassment/anti-ragging measures and provisions for redressal
of grievances and strict punishments to defaulters. As per high court order, a
committee has been formed to look into all such complaints.

Sextual Haressement Internal Complaints Commitee:

Haressement Cell
• The Executive Authority of the University shall mandatory extend full support to
see that the recommendations of the ICC are implemented in a timely manner.
• The University shall conduct a regular and half-yearly review of the efficacy
and implementation of their anti-sexual harassment policy. The Women’s
Development Cell in the college shall be able to carry out the range of activities
required for gender sensitization and remain autonomous of the functioning
of anti-sexual harassment committees and ICCs. At the same time, they
shall extend their activities to include gender sensitization programmes in
consultation with ICCs and help to disseminate anti-sexual harassment policies
on campuses on a regular basis. The ‘cultural’ space and the ‘formal academic
space’ need to collaborate to render these workshops innovative, engaging and
non-mechanical.

Bachelor in Business Administration in Management & Entereprenurship Batch 2025

ATLAS CENTRAL LIBRARY
Library Protocol
The library is open from Monday to Saturday from 8:30 AM to 5:30 PM. It will be
closed on Sundays and university holidays.

Borrowing Facilities:
1. Students can borrow 2 books at a time for a maximum of one week.
2. Faculty members can borrow 4 books for 15 days.
3. Adjunct faculty members can borrow one book for 15 days.
4. The library may extend the borrowing period if other readers do not want the
same book.
5. A fine of Rs. 10 per day will be charged for late returns.
6. Reference materials are for in-library use only.

Library Conventions:
1. Users must leave belongings at the entrance or outside the library.
2. Only notebooks and library books are allowed inside the premises of the library.
3. Students, scholars, and faculty members must log in to the ERP library module
for library membership.
4. ID cards must be displayed while borrowing/returning any library materials.
5. Borrowed books must be protected from rain, dust, insects, etc. by anyone who
borrows them.
6. Lost books must be replaced by the borrower.
7. A penalty fee will be charged for any damage done to borrowed books.
8. Damage to books should be reported to the person in charge.
9. Leaving certificates and final semester grades will not be given if library books
are not returned.
10. Mobile phones should be put on silent mode or switched off while in the library.
11. Complete silence must be maintained in the library.

Library Facilities
Hassle-Free Plagiarism Check for all members.

We understand the importance of original work and want to ensure that our library
members have access to the best resources to help them produce unique and
authentic assignments. That’s why we offer a plagiarism checking service using our
authorized software URUKUND. Simply send your work at library@atlasuniversity.
edu.in and we’ll take care of the rest. Our software checks your work thoroughly,
providing a complete report. It’s important to note that the report will only be
checked once. To ensure the accuracy of the report, members are advised to
remove any references, URLs, and emails before sending their work. We’ll send the
final report back to you via email for easy access.

Library Book Catalogues: ERP Library Module

The catalogues are available online through ERP library Modules. Library users can
see the details of their library account and can renew issued books themself. visit
the website or use the link - https://libcloud.mastersofterp.in/OPAC_V3/

Bachelor in Business Administration in Management & Entereprenurship Batch 2025

Library Resources.

Printed Reading Resources.

Books, Journals, Magazines, Case Studies, Bound Volumes, Project Reports, Theses
and Dissertations.

Online Reading Resources.

1. Campain magazine.
2. J-Gate.
3. Harvard Business Review.
4. Maharashtra Economic Development Council.
5. DELNET.
6. Economic Political Weekly Research Foundation. Modules:
a. Consumption Expenditure Statistics
b. Economics Census
c. Employment Statistics
d. Educational Statistics

Softwares.
ERP Library Module, DSpace, URKUND.

Gadgets.
Graphic tablets and Computers for accessing online resources.

22 Printed Periodicals.

Bachelor in Business Administration in Management & Entereprenurship Batch 2025

Tower 1 - Equinox Park, Off Bandra- Kurla
Complex (BKC), LBS Marg, Kurla West,
Mumbai - 400 070

atlasuniversity.edu.in

Bachelor in Business Administration in Management & Entereprenurship Batch 2025